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sales - marketing
(720 results)-
Case Studies
Renewable Energy Group, Inc. Optimizes Shipment Planning With Integrated Freight Management Solution
Jun 2010
Renewable Energy Group, Inc. (REG), wanted to integrate sales and purchase order systems with a freight system to enable accurate transportation planning and optimize costs and customer...
Provided by Oracle
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Case Studies
Ndevr Cuts Sales Teams' Reporting Time From Half a Day to Near Instantaneous
Jun 2010
Ndevr used Salesforce.com to deliver basic customer relationship management services. However, as Ndevr increased in size and complexity, and in the wake of Oracle's acquisition of Siebel in 2005,...
Provided by Oracle
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Case Studies
Implementing BPM to Drive Profitable Sales in TeliaSonera Finland
Jun 2010
TeliaSonera Business Services is a part of TeliaSonera the telecommunications company formed as a result of the merger between Swedish company Telia AB and Finnish telecom operator Sonera...
Provided by IBM
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Webcasts
Information & Analytics Assessment Tool
Aug 2010
This tool captures contact data from users who complete a survey providing details around their information & analytics capabilities (versus their objectives) and those inputs are used to generate...
Provided by IBM
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Case Studies
Bosley Ramps Up Sales and Marketing Efforts With High-Efficiency CRM Platform
Jul 2009
Bosley has been a world leader in hair loss and hair restoration, having performed almost 200,000 hair transplant procedures on men and women from 60 countries. As the company grew, executives...
Provided by Mainstay Partners
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Case Studies
Celestica Improves Sales Productivity With Integrated Customer Relationship Management System
Aug 2009
Celestica wanted to replace multiple spreadsheets with an integrated Customer Relationship Management (CRM) system that enables Celestica to more effectively track leads and opportunities and...
Provided by Oracle
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Case Studies
Colombiana de Comercio - Alkosto S.A. Improves Operating Efficiency in Sales Operations
Jun 2010
Colombiana de Comercio - Alkosto S.A. wanted to update the company's Oracle PeopleSoft applications to ensure continuous support and gain new functionality to maintain the company's annual growth...
Provided by Oracle
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Whitepapers
IT service management in an uncertain economy: Resetting IT priorities in the financial services industry.
Aug 2010
Recent economic turmoil and uncertainty are driving important changes in how financial services organizations are investing in IT, according to a global survey of CIOs and other IT investment...
Provided by IBM
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Case Studies
Floor Covering Firm Improves Sales Process With Customer Relationship Management
Aug 2010
modulyss - formerly Domo Contract Flooring - is a designer and producer of floor coverings. The company wanted to make it easier for employees to manage the sales process, and so it implemented...
Provided by Microsoft
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Whitepapers
Best in Class Marketers Drive Enhanced Customer Loyalty
Sep 2010
As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of...
Provided by SAP
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White Papers
7 Tactics for Smart Businesses to Increase Revenues and Decrease Expenses in Any Economy - CMO
Sep 2010
This valuable eBook outlines 7 approaches to improve your business, uncover marketing data and get accurate up-to-the-minute insight that sales can use for closing more deals.
Provided by SAP
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White Papers
Sales Performance Management: Maximize Profits with Comprehensive Sales Processes - CMO
Sep 2010
Discover why the key to a productive sales force is ensuring that sales people concentrate on acquiring, growing, and retaining profitable relationships with their account bases. SAP CRM empowers...
Provided by SAP
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Case Studies
New Product Development for a Leading Consumer Goods Manufacturer
Dec 2009
The customer is a leading consumer goods manufacturer based in North America. The customer's products are known for their cost competitiveness, superior performance, feature innovation, energy...
Provided by Satyam Computer Services
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Case Studies
PABX Sales and Service Pty Ltd: Strengthens Its Business Operations and Sharpen Its Competitive Edge
Feb 2008
PABX Sales and Service Pty Ltd's legacy system was limited in its ability to cope with their increasingly complex business landscape. Their accounting system was too limited. They were unable to...
Provided by SAP
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White Papers
Using Advanced Analytics to Gain Insights into your Revenue Stream - CMO
Sep 2010
Discover how using advanced analytics can help you gain insight into your revenue stream. Learn how to leverage people, processes, and information within your sales organization, no matter what...
Provided by SAP
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White Papers
Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value
Sep 2010
Learn why your sales team's success depends upon its ability to acquire and grow profitable customer relationships and how the SAP Customer Relationship Management (SAP CRM) application can help...
Provided by SAP
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White Papers
Best Practices of the Best-Run Sales Organizations - CMO
Sep 2010
Learn from today's sales leaders who have benefited from building a sales strategy based on a position of deep customer knowledge. Maintaining a robust customer database in a CRM tool not only...
Provided by SAP
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White Papers
Optimizing Sales Team Performance Using Unified Communications and Collaboration
Apr 2010
Recent economic conditions have caused companies to focus on what they can do to tackle the challenges posed by the downturn as well as how to capitalize on the significant opportunities hidden...
Provided by Wainhouse Research
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White Papers
Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing
Sep 2010
Download: Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing. This FREE report reveals how you can turn web analytics into a powerful enabler of Interactive Marketing. Included...
Provided by Unica
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White Papers
Using ROI to Reduce Sales Cycle Time
Aug 2008
In the world of B2B transactions, if one is selling on a value proposition then most likely one is assuming that the customer is achieving a return on their investment using the product or...
Provided by GSP & Associates
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White Papers
Sales Optimization: Creating and Applying a Model for Optimized Sales Performance in the Solution Selling Business
Jul 2009
Sales Optimization is a management methodology for dramatically improving the productivity of the sales process. Replacing traditional sales management practices with an optimized sales model...
Provided by The Leren Group
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White Papers
From Sales Force 'Accounting' to Sales Performance Automation
Mar 2010
The majority of companies today are struggling to convert leads into meetings and ultimately sales. About half of all firms find that they are unable to turn more than 50% of their leads into...
Provided by Huthwaite
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White Papers
The State Of Customer Experience, 2010
Feb 2010
Forrester surveyed 141 executives from large North American firms to find out about their customer experience endeavors. Results show 90% of respondents feel that customer experience is very...
Provided by Adobe Systems
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White Papers
Estimate The ROI Of A Better Online Customer Experience In Six Steps
Aug 2009
Proving the business value of a better online experience is a top priority for Web customer experience leaders. To help, we've identified a six-step process that lets even financial novices model...
Provided by Adobe Systems
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White Papers
Read this Forrester Paper to Learn About Customer Service Experiences, 2010
Jan 2010
Forrester asked more than 4,600 US consumers about their customer service experiences with companies across 14 industries. Barnes & Noble and Kohl's received the highest rating, while Charter...
Provided by Adobe Systems
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Whitepapers
How to Engage Your Prospects with Webinars
Sep 2010
Learn how to captivate your prospects in a Web 2.0 world and ultimately compel them to buy. This Best Practices Brief shows you how to engage your prospects with Webinars in 3 simple steps with...
Provided by Citrix Online
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White Papers
Multi-channel Marketing
Sep 2010
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows...
Provided by Tridion B.V.
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White Papers
IDC - Comparing the Total Cost of Ownership of SME On-Premises Business Management Applications and SAP Business By Design
Sep 2010
Read how SAP Business ByDesign delivered on-demand compares to other equivalent on-premise applications. IDC provides its analysis of the lifetime cost of ownership for a typical on-premise SME...
Provided by SAP
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Webcasts
CRM Is Not Just for Sales Anymore
Sep 2010
This webcast wants to help people just like one understands how technology can automate the tasks one has to do over and over again. With powerful workflow processes such as AR Collections, credit...
Provided by Microsoft
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White Papers
How do you know if your Talent Management Strategy is Creating Value
Mar 2010
Keeping up with the speed of business is no small task. Organizations today have constant and increasing pressures from shareholders, stock analysts, customers, and employees to execute better,...
Provided by Oracle
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Webcasts
Human Capital Institute Webcast: The ROI of Rewarding Talent
Oct 2010
Investment in talent surpasses the ROI from most other assets and processes in organizations. Can you show how talent investments pay back? This webcast introduces a ROI methodology most often...
Provided by Oracle
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Webcasts
Human Capital Institute Webcast: ROI Speak! Use Business Language to Make Your Case
Jan 2010
Do you speak language understood by your CFO, CIO and CEO? To get and keep a seat at the executive table, senior HR and talent leaders need to communicate in the language of business, especially...
Provided by Oracle
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Webcasts
Human Capital Institute Webcast: Talent for Profit
Mar 2010
Is your talent leveraged as a profit source or regarded as a cost center? How much revenue do your top performers produce? The answers to these questions depend largely on the analytics you use to...
Provided by Oracle
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White Papers
Three Key Integrations for Interactive Marketing Success
Oct 2010
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? According to industry research, personalized emails using...
Provided by Unica
-
Whitepapers
Why Field Sales and Telesales Are Becoming Virtual Sales
Oct 2010
This CSO Insights white paper explores how telesales and field-based sales teams can strategically use online meetings to engage prospects, increase performance and reduce costs.
Provided by Citrix Online
-
Whitepapers
How to Design and Deliver Effective Virtual Sales Presentations
Oct 2010
This What Works! eBook explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business.
Provided by Citrix Online
-
Whitepapers
Managing Sales in a Virtual World
Oct 2010
Sales performance is on a disconcerting downward trend. That's why sales managers are looking for new strategies to optimize management, effectively support sales teams and get performance back on...
Provided by Citrix Online
-
White Papers
Improving Sales Pipeline Performance Through Enhanced Visibility: Leveraging Analytics to Focus on the Right Opportunities
Apr 2008
For companies with complex sales cycles - in high technology, industrial machinery, and advanced materials, for example - improving sales pipeline performance is essential for achieving revenue...
Provided by SAP
-
White Papers
Integrated Sales and Operations Planning in a Solution Provider Network: Seizing Opportunities to Reduce Costs and Increase Revenues
Mar 2008
Although most companies have a process for Sales and Operations Planning (S&OP) in place, many are not seeing measurable, bottom-line benefits from it. However, some best-in-class companies have...
Provided by SAP
-
White Papers
Advanced Uses of Oracle Enterprise Manager 11g
Sep 2010
In today's business environment, many organizations depend on IT to deliver always-on systems and mission-critical services. But behind the scenes, IT organizations are coping with more and more...
Provided by Oracle
-
Whitepapers
BPM Case Study: Optimizing Compensation; WebSphere Lombardi Edition reduced cycle time from 30 to 7 days
Dec 2010
With over 12,000 sales people in North America alone, this life sciences corporation has one of the largest sales forces in the world.Their compensation plans involve sophisticated, constantly...
Provided by IBM
-
White Papers
Reactions to Bluetooth Proximity Marketing in LA Area Malls
Apr 2009
Mobile advertising is a method for companies to reach their customers through mobile devices. The Mobile Marketing Association (MMA, 2009) defines mobile marketing as the use of wireless media as...
Provided by University of North Carolina
-
White Papers
The Interactive Marketing eBook: It's all about the Journey
Nov 2010
Download "The Interactive Marketing eBook: It's all about the Journey" now! Explore the Interactive Marketing essentials of cross channel marketing, sophisticated email marketing, proven website...
Provided by Unica
-
Podcasts
Learn How to Use SharePoint 2010 to Manage Your Digital Marketing Campaign
Nov 2010
The current economic climate and the shift of marketing from traditional media to Internet-based digital marketing are driving companies to invest heavily in their Internet assets. Microsoft...
Provided by Microsoft
-
Podcasts
SharePoint 2010: Maintain Your Website, Increase Work Productivity and Maximize Your Digital Marketing Strategy
Nov 2010
In this podcast, learn how Microsoft web solutions can bring the systems together to decrease costs and the time IT requires to maintain the company's website. This podcast presents case studies...
Provided by Microsoft
-
Podcasts
How to Coach Your Sales Team to Success
Mar 2009
In this podcast the speaker coaches' sales managers on techniques and technology that help maximize the amount of time their sales representatives spend in front of customers. Microsoft solution...
Provided by Microsoft
-
Whitepapers
Solve Your Toughest Planning and Scheduling Problems with Mathematical Optimization - IBM ILOG Optimization White Paper
Nov 2010
Optimization is unique simply by being the mathematical discipline focused on efficiency. Along with statistics and predictive analytics, it is one of the two mathematical disciplines used most...
Provided by IBM
-
White Papers
Demand Management Opportunities in e-Fulfillment
Mar 2008
Since the burst of the internet bubble, e-tailers have taken major strides towards improving the profitability of online distribution channels. Operations managers have increased the efficiency of...
Provided by Georgia Institute of Technology
-
Podcasts
Building Your Recession-Proof Sales Strategy
Apr 2009
Companies need to develop a unique, recession-proof sales strategy to sustain sales momentum, reduce customer base erosion, and identify and capitalize on new opportunities. The speakers of this...
Provided by Microsoft
-
Webcasts
TechNet Webcast: Learn How to Use SharePoint 2010 to Manage Your Digital Marketing Campaign (Level 100)
Oct 2010
The current economic climate and the shift of marketing from traditional media to Internet-based digital marketing are driving companies to invest heavily in their Internet assets. Microsoft...
Provided by Microsoft
-
Podcasts
Optimize Your Sales Performance in the Cloud With Microsoft Dynamics CRM Online
May 2010
Microsoft Dynamics CRM Sales Force Automation (SFA) delivers end-to-end sales cycle capabilities to drive sales efficiency and execution from the cloud. This podcast talks about Microsoft Dynamics...
Provided by Microsoft
-
Podcasts
Merge Stronger With Microsoft BI: Sales and Marketing
Jan 2010
This podcast talks about Sales and Marketing, where one can learn how the Microsoft Business Intelligence solution will enable to maximize the technology during the economic downturn. This podcast...
Provided by Microsoft
-
Whitepapers
DWBI - The Analytics Revolution: Optimizing Reporting and Analytics to Make Actional Intelligence Pervasive
Nov 2010
15 petabytes of new information are generated every day. And 80% of it is unstructured data. Don't let it get in the way of your decision-making. This analyst paper describes how optimizing...
Provided by IBM
-
Whitepapers
DWBI - IBM Smart Analytics System: Working Smarter with Analytics
Nov 2010
Working smarter means being able to optimize and grow your business. The IBM Smart Analytics System is a ready-to-use analytics solution that turns information into insights and accelerates...
Provided by IBM
-
White Papers
Webcast: Drive Increased Sales Productivity
Dec 2009
Driving increased sales productivity is all about accelerating growth in a competitive environment, increasing sales capacity and coverage, improving sales execution skills, and transforming the...
Provided by Oracle
-
White Papers
Drive Sales Effectiveness with Enterprise-ready Web 2.0 Solutions
Aug 2009
Similar to how Web 2.0 applications like Facebook and Twitter have changed how people communicate and interact within personal social networks, salespeople need comparable applications that...
Provided by Oracle
-
White Papers
SAP Customers Support Sales Effective Processes
Oct 2010
In a number of recent Aberdeen research studies focused on sales effectiveness, the importance of providing both sales and corporate leaders with real-time customizable intelligence about their...
Provided by SAP
-
White Papers
SAP runs SAP CRM for Marketing Management - Business Transformation Story
Oct 2010
Discover how SAP transformed the way marketing and sales teams collaborate when it upgraded to the latest release of SAP Customer Relationship Management, which supports employees with greater...
Provided by SAP
-
White Papers
SAP: Powering Marketing Success
Oct 2010
Discover how the SAP Customer Relationship Management (SAP CRM) application can help marketing organizations make a greater contribution to corporate revenue with fewer marketing resources,...
Provided by SAP
-
White Papers
The Forrester Wave: CRM Suites For Large Organizations, Q2 2010
Oct 2010
Forrester evaluated 18 leading customer relationship management (CRM) suite solutions against 516 criteria reflecting the requirements of large organizations. We found that heavyweight Leaders...
Provided by SAP
-
White Papers
Strategic Value with Trade Promotion Management
Oct 2010
Read the story about a consumer products firm that, shifting strategy from a salon-only brand to a high-end consumer brand, suddenly had to execute trade promotions. After a false start, sales and...
Provided by SAP
-
White Papers
Turning Customer Data Into Analytical Marketing Fuel: How to Use Analytically Driven Customer Insight for Extraordinary Competitive Advantage
Aug 2010
As discussed in this paper, there is a new game that virtually all marketers must eventually embrace if they're going to be successful. Analytics was once just the province of a few direct...
Provided by SAS Institute
-
White Papers
The Total Economic Impact of SAS Marketing Optimization
Apr 2010
The purpose of this paper is to provide readers with a framework to evaluate the potential financial impact of SAS Marketing Optimization on their organizations. This aim of this paper is to...
Provided by Forrester Research
-
White Papers
The Changing Face of Marketing Automation: Managing Customer Dialogue in an Online, Offline, Social, Digital, Multichannel World
Sep 2010
Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behavior are fundamentally changing the face of...
Provided by SAS Institute
-
Case Studies
Group RCI Delivers Your Dream Vacation Using SAS Predictive Analytics
Mar 2009
Group RCI, the worldwide leader in vacation exchange and the European leader in vacation rentals, has a unique business model. RCI needed a quick way to grow company revenue by maximizing vacation...
Provided by SAS Institute
-
Case Studies
Northern Tool + Equipment Optimizes Prices With SAS
Aug 2010
Northern Tool is committed to price leadership in multiple categories. Merchants needed an automated solution with the ability to predict sales and profit outcomes based on how a product is...
Provided by SAS Institute
-
Case Studies
Overtoom Project Proves Worth of SAS-Based Predictive Model
May 2009
Customer intelligence solutions can prove highly successful in optimizing marketing activities. Overtoom International, market leader in office and warehouse supplies, used SAS solutions to...
Provided by SAS Institute
-
Case Studies
Brazilian Grocery Giant Stocks Customer Knowledge for Successful Promotionals
Jul 2009
After Brazil's hyperinflation period ended in 1995, retailers such as grocery giant Pão de Açúcar Group sought to guide their actions based on customer behavior. So they began storing data from...
Provided by SAS Institute
-
Case Studies
Driving Success
Jun 2009
Swinton Group is the largest high street insurance chain in the UK. Swinton Group wanted to improve speed, control, effectiveness and accuracy in marketing campaigns designed to target valuable...
Provided by SAS Institute
-
Case Studies
The Venetian Resort Bets on SAS to Keep Occupancy and Revenue High
Jun 2009
Along with its sister property, The Palazzo, The Venetian brought the mega all-suite luxury concept to a city that is all about reinvention and is making it successful. Venetian wanted to keep...
Provided by SAS Institute
-
Case Studies
SAS Marketing Optimization Helps Scotiabank Gain Wallet Share
Sep 2010
Scotiabank is one of the five-largest financial institutions in Canada, offering deposit accounts, mutual funds, mortgages and lines of credit to 7 million customers across the country. Scotiabank...
Provided by SAS Institute
-
White Papers
Robust Reporting with SAP® BusinessObjects
Oct 2010
Find out how CA Technologies deliver consistent reporting and analytics functions across product lines while simplifying reporting with flexible report design and customization.
Provided by SAP
-
Case Studies
Hua Nan Financial Holding Company Increases Cross-Selling Power With SAS
Dec 2008
Hua Nan Financial Holding Company is the leader in Taiwan for current deposits, holding 52 percent of all accounts. Hua Nan wanted to harness the cross-selling power of each Hua Nan Financial...
Provided by SAS Institute
-
White Papers
Mobile Marketing and Advertising: Challenges and Opportunities
Feb 2008
Businesses worldwide are embracing mobile phones as a viable channel to target consumers with their brand messages. Fueling this trend are improvements in mobile technology by leading cellular...
Provided by Mind Commerce Publishing
-
White Papers
Advanced Uses of Oracle Enterprise Manager 11g
Sep 2010
In today's business environment, many organizations depend on IT to deliver always-on systems and mission-critical services. But behind the scenes, IT organizations are coping with more and more...
Provided by Oracle
-
White Papers
Integrated Sales and Operations Planning in a Solution Provider Network: Seizing Opportunities to Reduce Costs and Increase Revenues
Mar 2008
Although most companies have a process for Sales and Operations Planning (S&OP) in place, many are not seeing measurable, bottom-line benefits from it. However, some best-in-class companies have...
Provided by SAP
-
White Papers
Improving Sales Pipeline Performance Through Enhanced Visibility: Leveraging Analytics to Focus on the Right Opportunities
Apr 2008
For companies with complex sales cycles - in high technology, industrial machinery, and advanced materials, for example - improving sales pipeline performance is essential for achieving revenue...
Provided by SAP
-
Whitepapers
Managing Sales in a Virtual World
Oct 2010
Sales performance is on a disconcerting downward trend. That's why sales managers are looking for new strategies to optimize management, effectively support sales teams and get performance back on...
Provided by Citrix Online
-
Whitepapers
How to Design and Deliver Effective Virtual Sales Presentations
Oct 2010
This What Works! eBook explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business.
Provided by Citrix Online
-
Whitepapers
Why Field Sales and Telesales Are Becoming Virtual Sales
Oct 2010
This CSO Insights white paper explores how telesales and field-based sales teams can strategically use online meetings to engage prospects, increase performance and reduce costs.
Provided by Citrix Online
-
Case Studies
Driving Success
Jun 2009
Swinton Group is the largest high street insurance chain in the UK. Swinton Group wanted to improve speed, control, effectiveness and accuracy in marketing campaigns designed to target valuable...
Provided by SAS Institute
-
Case Studies
Brazilian Grocery Giant Stocks Customer Knowledge for Successful Promotionals
Jul 2009
After Brazil's hyperinflation period ended in 1995, retailers such as grocery giant Pão de Açúcar Group sought to guide their actions based on customer behavior. So they began storing data from...
Provided by SAS Institute
-
Case Studies
Overtoom Project Proves Worth of SAS-Based Predictive Model
May 2009
Customer intelligence solutions can prove highly successful in optimizing marketing activities. Overtoom International, market leader in office and warehouse supplies, used SAS solutions to...
Provided by SAS Institute
-
Case Studies
Northern Tool + Equipment Optimizes Prices With SAS
Aug 2010
Northern Tool is committed to price leadership in multiple categories. Merchants needed an automated solution with the ability to predict sales and profit outcomes based on how a product is...
Provided by SAS Institute
-
Case Studies
Group RCI Delivers Your Dream Vacation Using SAS Predictive Analytics
Mar 2009
Group RCI, the worldwide leader in vacation exchange and the European leader in vacation rentals, has a unique business model. RCI needed a quick way to grow company revenue by maximizing vacation...
Provided by SAS Institute
-
White Papers
The Changing Face of Marketing Automation: Managing Customer Dialogue in an Online, Offline, Social, Digital, Multichannel World
Sep 2010
Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behavior are fundamentally changing the face of...
Provided by SAS Institute
-
White Papers
The Total Economic Impact of SAS Marketing Optimization
Apr 2010
The purpose of this paper is to provide readers with a framework to evaluate the potential financial impact of SAS Marketing Optimization on their organizations. This aim of this paper is to...
Provided by Forrester Research
-
White Papers
Turning Customer Data Into Analytical Marketing Fuel: How to Use Analytically Driven Customer Insight for Extraordinary Competitive Advantage
Aug 2010
As discussed in this paper, there is a new game that virtually all marketers must eventually embrace if they're going to be successful. Analytics was once just the province of a few direct...
Provided by SAS Institute
-
White Papers
Strategic Value with Trade Promotion Management
Oct 2010
Read the story about a consumer products firm that, shifting strategy from a salon-only brand to a high-end consumer brand, suddenly had to execute trade promotions. After a false start, sales and...
Provided by SAP
-
White Papers
The Forrester Wave: CRM Suites For Large Organizations, Q2 2010
Oct 2010
Forrester evaluated 18 leading customer relationship management (CRM) suite solutions against 516 criteria reflecting the requirements of large organizations. We found that heavyweight Leaders...
Provided by SAP
-
White Papers
SAP: Powering Marketing Success
Oct 2010
Discover how the SAP Customer Relationship Management (SAP CRM) application can help marketing organizations make a greater contribution to corporate revenue with fewer marketing resources,...
Provided by SAP
-
White Papers
SAP runs SAP CRM for Marketing Management - Business Transformation Story
Oct 2010
Discover how SAP transformed the way marketing and sales teams collaborate when it upgraded to the latest release of SAP Customer Relationship Management, which supports employees with greater...
Provided by SAP
-
White Papers
SAP Customers Support Sales Effective Processes
Oct 2010
In a number of recent Aberdeen research studies focused on sales effectiveness, the importance of providing both sales and corporate leaders with real-time customizable intelligence about their...
Provided by SAP
-
White Papers
Webcast: Drive Increased Sales Productivity
Dec 2009
Driving increased sales productivity is all about accelerating growth in a competitive environment, increasing sales capacity and coverage, improving sales execution skills, and transforming the...
Provided by Oracle
-
Whitepapers
DWBI - IBM Smart Analytics System: Working Smarter with Analytics
Nov 2010
Working smarter means being able to optimize and grow your business. The IBM Smart Analytics System is a ready-to-use analytics solution that turns information into insights and accelerates...
Provided by IBM
-
Whitepapers
DWBI - The Analytics Revolution: Optimizing Reporting and Analytics to Make Actional Intelligence Pervasive
Nov 2010
15 petabytes of new information are generated every day. And 80% of it is unstructured data. Don't let it get in the way of your decision-making. This analyst paper describes how optimizing...
Provided by IBM
-
Podcasts
Merge Stronger With Microsoft BI: Sales and Marketing
Jan 2010
This podcast talks about Sales and Marketing, where one can learn how the Microsoft Business Intelligence solution will enable to maximize the technology during the economic downturn. This podcast...
Provided by Microsoft
-
Podcasts
Optimize Your Sales Performance in the Cloud With Microsoft Dynamics CRM Online
May 2010
Microsoft Dynamics CRM Sales Force Automation (SFA) delivers end-to-end sales cycle capabilities to drive sales efficiency and execution from the cloud. This podcast talks about Microsoft Dynamics...
Provided by Microsoft
-
Webcasts
TechNet Webcast: Learn How to Use SharePoint 2010 to Manage Your Digital Marketing Campaign (Level 100)
Oct 2010
The current economic climate and the shift of marketing from traditional media to Internet-based digital marketing are driving companies to invest heavily in their Internet assets. Microsoft...
Provided by Microsoft
-
Podcasts
Building Your Recession-Proof Sales Strategy
Apr 2009
Companies need to develop a unique, recession-proof sales strategy to sustain sales momentum, reduce customer base erosion, and identify and capitalize on new opportunities. The speakers of this...
Provided by Microsoft
-
White Papers
Demand Management Opportunities in e-Fulfillment
Mar 2008
Since the burst of the internet bubble, e-tailers have taken major strides towards improving the profitability of online distribution channels. Operations managers have increased the efficiency of...
Provided by Georgia Institute of Technology
-
Whitepapers
Solve Your Toughest Planning and Scheduling Problems with Mathematical Optimization - IBM ILOG Optimization White Paper
Nov 2010
Optimization is unique simply by being the mathematical discipline focused on efficiency. Along with statistics and predictive analytics, it is one of the two mathematical disciplines used most...
Provided by IBM
-
Podcasts
How to Coach Your Sales Team to Success
Mar 2009
In this podcast the speaker coaches' sales managers on techniques and technology that help maximize the amount of time their sales representatives spend in front of customers. Microsoft solution...
Provided by Microsoft
-
Podcasts
SharePoint 2010: Maintain Your Website, Increase Work Productivity and Maximize Your Digital Marketing Strategy
Nov 2010
In this podcast, learn how Microsoft web solutions can bring the systems together to decrease costs and the time IT requires to maintain the company's website. This podcast presents case studies...
Provided by Microsoft
-
Podcasts
Learn How to Use SharePoint 2010 to Manage Your Digital Marketing Campaign
Nov 2010
The current economic climate and the shift of marketing from traditional media to Internet-based digital marketing are driving companies to invest heavily in their Internet assets. Microsoft...
Provided by Microsoft
-
White Papers
The Interactive Marketing eBook: It's all about the Journey
Nov 2010
Download "The Interactive Marketing eBook: It's all about the Journey" now! Explore the Interactive Marketing essentials of cross channel marketing, sophisticated email marketing, proven website...
Provided by Unica
-
White Papers
Reactions to Bluetooth Proximity Marketing in LA Area Malls
Apr 2009
Mobile advertising is a method for companies to reach their customers through mobile devices. The Mobile Marketing Association (MMA, 2009) defines mobile marketing as the use of wireless media as...
Provided by University of North Carolina
-
Whitepapers
BPM Case Study: Optimizing Compensation; WebSphere Lombardi Edition reduced cycle time from 30 to 7 days
Dec 2010
With over 12,000 sales people in North America alone, this life sciences corporation has one of the largest sales forces in the world.Their compensation plans involve sophisticated, constantly...
Provided by IBM
-
White Papers
VAR Loyalty: Is About More Than Just Product Knowledge
Dec 2010
Loyalty remains the quintessential bond that determines the rapport between vendors and their channel partners. Simply equipping a VAR with product knowledge is no longer enough to win their...
Provided by Stimare
-
Case Studies
Football Hero Wins Fans for Pepsi
Dec 2010
Pepsico International wanted to build on the success of its PepsiMax Club campaign. The goal was to attract male consumers aged 18-34 from new markets to its interactive digital football...
Provided by Microsoft
-
Case Studies
CPC Logic Partners With Microsoft Advertising to Drive ROI Through Content Ads
Apr 2010
CPC Logic, a division of Cars.com, launched a strategic content advertising campaign on its NewCars.com site through adCenter on the Microsoft Media Network that aimed to reach the right audiences...
Provided by Microsoft
-
Case Studies
A Leading Credit Card Issuer Cashes in With Xbox LIVE Entertainment Fans
Nov 2010
Credit card issuers are scrambling to find new ways to maintain customer loyalty and activity. One of the nation's leading credit card issuers found a truly unique and effective way to promote...
Provided by Microsoft
-
Case Studies
Multi-Screen Campaign Is Perfect Fit for TOMS Shoes
Jul 2010
TOMS, a company that gives a new pair of shoes to a child in need for every pair of TOMS Shoes a customer purchases, uses its full-day event, One Day Without Shoes (ODWS), to spread awareness of...
Provided by Microsoft
-
Case Studies
Lionsgate Builds Awareness of Film Release With Xbox LIVE Ad Campaign
Apr 2009
Lionsgate Films sought to build awareness and drive opening weekend ticket sales for the release of its action thriller, "Punisher: War Zone," among the young, male gaming audience aged 18- 34....
Provided by Microsoft
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Case Studies
Visa's Success With Xbox LIVE Tournament Sponsorship
Dec 2008
Visa was the first-ever exclusive sponsor of the online XBOX 360 Madden NFL 07 Tournament, a move that saw big gains in goodwill and brand awareness with XBOX LIVE gamers. Many American adults...
Provided by Microsoft
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Case Studies
KIA Gaming Campaign Drives Results
Sep 2009
During one of the most challenging economic environments for carmakers, Kia sought a way to deepen engagement with their brand while targeting a young male audience aged 18-34. Kia needed a way to...
Provided by Microsoft
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Case Studies
CPC Logic Drives More Traffic and Increases Conversions by 17% With Microsoft Content AdsBeta
Sep 2008
Since 2002, CPC Logic has been working with a diverse portfolio of clients, including automotive, finance and real estate. CPC Logic delivers value by providing a 'Hands on' service approach...
Provided by Microsoft
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Case Studies
Ace Hardware and Microsoft Mobile Advertising Drive Increased Store Traffic and Brand Awareness
Feb 2010
Ace Hardware is America's most historic local maintenance and repair business. During the 2009 holiday season, Ace needed to differentiate their business and reach their loyal customers with...
Provided by Microsoft
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Case Studies
Snapple Top of Mind After High-Impact Ad Unit
Dec 2009
In the crowded ready-to-drink iced tea market, Snapple found itself in a difficult marketing position: how to increase sales to an audience that sought out innovative flavors, was attracted to...
Provided by Microsoft
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Case Studies
I Can't Believe It's Not Butter! Creates Most Popular Trivia Game Ever on MSN Games
Dec 2008
Unilever was seeking a creative way to target women ages 45-54 online. The campaign sought to promote the comparative great taste and health benefits of the I Can't Believe its Not Butter! Product...
Provided by Microsoft
