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Case Studies
Hua Nan Financial Holding Company Increases Cross-Selling Power With SAS
Dec 2008
Hua Nan Financial Holding Company is the leader in Taiwan for current deposits, holding 52 percent of all accounts. Hua Nan wanted to harness the cross-selling power of each Hua Nan Financial...
Provided by SAS Institute
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White Papers
Robust Reporting with SAP® BusinessObjects
Oct 2010
Find out how CA Technologies deliver consistent reporting and analytics functions across product lines while simplifying reporting with flexible report design and customization.
Provided by SAP
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Case Studies
SAS Marketing Optimization Helps Scotiabank Gain Wallet Share
Sep 2010
Scotiabank is one of the five-largest financial institutions in Canada, offering deposit accounts, mutual funds, mortgages and lines of credit to 7 million customers across the country. Scotiabank...
Provided by SAS Institute
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Case Studies
The Venetian Resort Bets on SAS to Keep Occupancy and Revenue High
Jun 2009
Along with its sister property, The Palazzo, The Venetian brought the mega all-suite luxury concept to a city that is all about reinvention and is making it successful. Venetian wanted to keep...
Provided by SAS Institute
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Case Studies
Driving Success
Jun 2009
Swinton Group is the largest high street insurance chain in the UK. Swinton Group wanted to improve speed, control, effectiveness and accuracy in marketing campaigns designed to target valuable...
Provided by SAS Institute
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Case Studies
Brazilian Grocery Giant Stocks Customer Knowledge for Successful Promotionals
Jul 2009
After Brazil's hyperinflation period ended in 1995, retailers such as grocery giant Pão de Açúcar Group sought to guide their actions based on customer behavior. So they began storing data from...
Provided by SAS Institute
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Case Studies
Overtoom Project Proves Worth of SAS-Based Predictive Model
May 2009
Customer intelligence solutions can prove highly successful in optimizing marketing activities. Overtoom International, market leader in office and warehouse supplies, used SAS solutions to...
Provided by SAS Institute
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Case Studies
Northern Tool + Equipment Optimizes Prices With SAS
Aug 2010
Northern Tool is committed to price leadership in multiple categories. Merchants needed an automated solution with the ability to predict sales and profit outcomes based on how a product is...
Provided by SAS Institute
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Case Studies
Group RCI Delivers Your Dream Vacation Using SAS Predictive Analytics
Mar 2009
Group RCI, the worldwide leader in vacation exchange and the European leader in vacation rentals, has a unique business model. RCI needed a quick way to grow company revenue by maximizing vacation...
Provided by SAS Institute
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White Papers
The Changing Face of Marketing Automation: Managing Customer Dialogue in an Online, Offline, Social, Digital, Multichannel World
Sep 2010
Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behavior are fundamentally changing the face of...
Provided by SAS Institute
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White Papers
The Total Economic Impact of SAS Marketing Optimization
Apr 2010
The purpose of this paper is to provide readers with a framework to evaluate the potential financial impact of SAS Marketing Optimization on their organizations. This aim of this paper is to...
Provided by Forrester Research
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White Papers
Turning Customer Data Into Analytical Marketing Fuel: How to Use Analytically Driven Customer Insight for Extraordinary Competitive Advantage
Aug 2010
As discussed in this paper, there is a new game that virtually all marketers must eventually embrace if they're going to be successful. Analytics was once just the province of a few direct...
Provided by SAS Institute
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White Papers
Strategic Value with Trade Promotion Management
Oct 2010
Read the story about a consumer products firm that, shifting strategy from a salon-only brand to a high-end consumer brand, suddenly had to execute trade promotions. After a false start, sales and...
Provided by SAP
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White Papers
The Forrester Wave: CRM Suites For Large Organizations, Q2 2010
Oct 2010
Forrester evaluated 18 leading customer relationship management (CRM) suite solutions against 516 criteria reflecting the requirements of large organizations. We found that heavyweight Leaders...
Provided by SAP
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White Papers
SAP: Powering Marketing Success
Oct 2010
Discover how the SAP Customer Relationship Management (SAP CRM) application can help marketing organizations make a greater contribution to corporate revenue with fewer marketing resources,...
Provided by SAP
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White Papers
SAP runs SAP CRM for Marketing Management - Business Transformation Story
Oct 2010
Discover how SAP transformed the way marketing and sales teams collaborate when it upgraded to the latest release of SAP Customer Relationship Management, which supports employees with greater...
Provided by SAP
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White Papers
SAP Customers Support Sales Effective Processes
Oct 2010
In a number of recent Aberdeen research studies focused on sales effectiveness, the importance of providing both sales and corporate leaders with real-time customizable intelligence about their...
Provided by SAP
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White Papers
Webcast: Drive Increased Sales Productivity
Dec 2009
Driving increased sales productivity is all about accelerating growth in a competitive environment, increasing sales capacity and coverage, improving sales execution skills, and transforming the...
Provided by Oracle
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Whitepapers
DWBI - IBM Smart Analytics System: Working Smarter with Analytics
Nov 2010
Working smarter means being able to optimize and grow your business. The IBM Smart Analytics System is a ready-to-use analytics solution that turns information into insights and accelerates...
Provided by IBM
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Whitepapers
DWBI - The Analytics Revolution: Optimizing Reporting and Analytics to Make Actional Intelligence Pervasive
Nov 2010
15 petabytes of new information are generated every day. And 80% of it is unstructured data. Don't let it get in the way of your decision-making. This analyst paper describes how optimizing...
Provided by IBM
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Podcasts
Merge Stronger With Microsoft BI: Sales and Marketing
Jan 2010
This podcast talks about Sales and Marketing, where one can learn how the Microsoft Business Intelligence solution will enable to maximize the technology during the economic downturn. This podcast...
Provided by Microsoft
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Podcasts
Optimize Your Sales Performance in the Cloud With Microsoft Dynamics CRM Online
May 2010
Microsoft Dynamics CRM Sales Force Automation (SFA) delivers end-to-end sales cycle capabilities to drive sales efficiency and execution from the cloud. This podcast talks about Microsoft Dynamics...
Provided by Microsoft
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Webcasts
TechNet Webcast: Learn How to Use SharePoint 2010 to Manage Your Digital Marketing Campaign (Level 100)
Oct 2010
The current economic climate and the shift of marketing from traditional media to Internet-based digital marketing are driving companies to invest heavily in their Internet assets. Microsoft...
Provided by Microsoft
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Podcasts
Building Your Recession-Proof Sales Strategy
Apr 2009
Companies need to develop a unique, recession-proof sales strategy to sustain sales momentum, reduce customer base erosion, and identify and capitalize on new opportunities. The speakers of this...
Provided by Microsoft
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White Papers
Demand Management Opportunities in e-Fulfillment
Mar 2008
Since the burst of the internet bubble, e-tailers have taken major strides towards improving the profitability of online distribution channels. Operations managers have increased the efficiency of...
Provided by Georgia Institute of Technology
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Whitepapers
Solve Your Toughest Planning and Scheduling Problems with Mathematical Optimization - IBM ILOG Optimization White Paper
Nov 2010
Optimization is unique simply by being the mathematical discipline focused on efficiency. Along with statistics and predictive analytics, it is one of the two mathematical disciplines used most...
Provided by IBM
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Podcasts
How to Coach Your Sales Team to Success
Mar 2009
In this podcast the speaker coaches' sales managers on techniques and technology that help maximize the amount of time their sales representatives spend in front of customers. Microsoft solution...
Provided by Microsoft
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Podcasts
SharePoint 2010: Maintain Your Website, Increase Work Productivity and Maximize Your Digital Marketing Strategy
Nov 2010
In this podcast, learn how Microsoft web solutions can bring the systems together to decrease costs and the time IT requires to maintain the company's website. This podcast presents case studies...
Provided by Microsoft
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Podcasts
Learn How to Use SharePoint 2010 to Manage Your Digital Marketing Campaign
Nov 2010
The current economic climate and the shift of marketing from traditional media to Internet-based digital marketing are driving companies to invest heavily in their Internet assets. Microsoft...
Provided by Microsoft
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White Papers
The Interactive Marketing eBook: It's all about the Journey
Nov 2010
Download "The Interactive Marketing eBook: It's all about the Journey" now! Explore the Interactive Marketing essentials of cross channel marketing, sophisticated email marketing, proven website...
Provided by Unica
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White Papers
Reactions to Bluetooth Proximity Marketing in LA Area Malls
Apr 2009
Mobile advertising is a method for companies to reach their customers through mobile devices. The Mobile Marketing Association (MMA, 2009) defines mobile marketing as the use of wireless media as...
Provided by University of North Carolina
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Whitepapers
BPM Case Study: Optimizing Compensation; WebSphere Lombardi Edition reduced cycle time from 30 to 7 days
Dec 2010
With over 12,000 sales people in North America alone, this life sciences corporation has one of the largest sales forces in the world.Their compensation plans involve sophisticated, constantly...
Provided by IBM
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White Papers
VAR Loyalty: Is About More Than Just Product Knowledge
Dec 2010
Loyalty remains the quintessential bond that determines the rapport between vendors and their channel partners. Simply equipping a VAR with product knowledge is no longer enough to win their...
Provided by Stimare
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Case Studies
Football Hero Wins Fans for Pepsi
Dec 2010
Pepsico International wanted to build on the success of its PepsiMax Club campaign. The goal was to attract male consumers aged 18-34 from new markets to its interactive digital football...
Provided by Microsoft
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Case Studies
CPC Logic Partners With Microsoft Advertising to Drive ROI Through Content Ads
Apr 2010
CPC Logic, a division of Cars.com, launched a strategic content advertising campaign on its NewCars.com site through adCenter on the Microsoft Media Network that aimed to reach the right audiences...
Provided by Microsoft
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Case Studies
A Leading Credit Card Issuer Cashes in With Xbox LIVE Entertainment Fans
Nov 2010
Credit card issuers are scrambling to find new ways to maintain customer loyalty and activity. One of the nation's leading credit card issuers found a truly unique and effective way to promote...
Provided by Microsoft
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Case Studies
Multi-Screen Campaign Is Perfect Fit for TOMS Shoes
Jul 2010
TOMS, a company that gives a new pair of shoes to a child in need for every pair of TOMS Shoes a customer purchases, uses its full-day event, One Day Without Shoes (ODWS), to spread awareness of...
Provided by Microsoft
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Case Studies
Lionsgate Builds Awareness of Film Release With Xbox LIVE Ad Campaign
Apr 2009
Lionsgate Films sought to build awareness and drive opening weekend ticket sales for the release of its action thriller, "Punisher: War Zone," among the young, male gaming audience aged 18- 34....
Provided by Microsoft
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Case Studies
Visa's Success With Xbox LIVE Tournament Sponsorship
Dec 2008
Visa was the first-ever exclusive sponsor of the online XBOX 360 Madden NFL 07 Tournament, a move that saw big gains in goodwill and brand awareness with XBOX LIVE gamers. Many American adults...
Provided by Microsoft
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Case Studies
KIA Gaming Campaign Drives Results
Sep 2009
During one of the most challenging economic environments for carmakers, Kia sought a way to deepen engagement with their brand while targeting a young male audience aged 18-34. Kia needed a way to...
Provided by Microsoft
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Webcasts
Human Capital Institute Webcast: ROI Speak! Use Business Language to Make Your Case
Jan 2010
Do you speak language understood by your CFO, CIO and CEO? To get and keep a seat at the executive table, senior HR and talent leaders need to communicate in the language of business, especially...
Provided by Oracle
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Webcasts
Human Capital Institute Webcast: The ROI of Rewarding Talent
Oct 2010
Investment in talent surpasses the ROI from most other assets and processes in organizations. Can you show how talent investments pay back? This webcast introduces a ROI methodology most often...
Provided by Oracle
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White Papers
How do you know if your Talent Management Strategy is Creating Value
Mar 2010
Keeping up with the speed of business is no small task. Organizations today have constant and increasing pressures from shareholders, stock analysts, customers, and employees to execute better,...
Provided by Oracle
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Webcasts
CRM Is Not Just for Sales Anymore
Sep 2010
This webcast wants to help people just like one understands how technology can automate the tasks one has to do over and over again. With powerful workflow processes such as AR Collections, credit...
Provided by Microsoft
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White Papers
IDC - Comparing the Total Cost of Ownership of SME On-Premises Business Management Applications and SAP Business By Design
Sep 2010
Read how SAP Business ByDesign delivered on-demand compares to other equivalent on-premise applications. IDC provides its analysis of the lifetime cost of ownership for a typical on-premise SME...
Provided by SAP
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White Papers
Multi-channel Marketing
Sep 2010
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows...
Provided by Tridion B.V.
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Whitepapers
How to Engage Your Prospects with Webinars
Sep 2010
Learn how to captivate your prospects in a Web 2.0 world and ultimately compel them to buy. This Best Practices Brief shows you how to engage your prospects with Webinars in 3 simple steps with...
Provided by Citrix Online
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White Papers
Read this Forrester Paper to Learn About Customer Service Experiences, 2010
Jan 2010
Forrester asked more than 4,600 US consumers about their customer service experiences with companies across 14 industries. Barnes & Noble and Kohl's received the highest rating, while Charter...
Provided by Adobe Systems
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White Papers
Estimate The ROI Of A Better Online Customer Experience In Six Steps
Aug 2009
Proving the business value of a better online experience is a top priority for Web customer experience leaders. To help, we've identified a six-step process that lets even financial novices model...
Provided by Adobe Systems
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White Papers
The State Of Customer Experience, 2010
Feb 2010
Forrester surveyed 141 executives from large North American firms to find out about their customer experience endeavors. Results show 90% of respondents feel that customer experience is very...
Provided by Adobe Systems
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White Papers
From Sales Force 'Accounting' to Sales Performance Automation
Mar 2010
The majority of companies today are struggling to convert leads into meetings and ultimately sales. About half of all firms find that they are unable to turn more than 50% of their leads into...
Provided by Huthwaite
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White Papers
Sales Optimization: Creating and Applying a Model for Optimized Sales Performance in the Solution Selling Business
Jul 2009
Sales Optimization is a management methodology for dramatically improving the productivity of the sales process. Replacing traditional sales management practices with an optimized sales model...
Provided by The Leren Group
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White Papers
Using ROI to Reduce Sales Cycle Time
Aug 2008
In the world of B2B transactions, if one is selling on a value proposition then most likely one is assuming that the customer is achieving a return on their investment using the product or...
Provided by GSP & Associates
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White Papers
Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing
Sep 2010
Download: Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing. This FREE report reveals how you can turn web analytics into a powerful enabler of Interactive Marketing. Included...
Provided by Unica
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White Papers
Optimizing Sales Team Performance Using Unified Communications and Collaboration
Apr 2010
Recent economic conditions have caused companies to focus on what they can do to tackle the challenges posed by the downturn as well as how to capitalize on the significant opportunities hidden...
Provided by Wainhouse Research
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White Papers
Best Practices of the Best-Run Sales Organizations - CMO
Sep 2010
Learn from today's sales leaders who have benefited from building a sales strategy based on a position of deep customer knowledge. Maintaining a robust customer database in a CRM tool not only...
Provided by SAP
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White Papers
Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value
Sep 2010
Learn why your sales team's success depends upon its ability to acquire and grow profitable customer relationships and how the SAP Customer Relationship Management (SAP CRM) application can help...
Provided by SAP
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White Papers
Using Advanced Analytics to Gain Insights into your Revenue Stream - CMO
Sep 2010
Discover how using advanced analytics can help you gain insight into your revenue stream. Learn how to leverage people, processes, and information within your sales organization, no matter what...
Provided by SAP
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Case Studies
PABX Sales and Service Pty Ltd: Strengthens Its Business Operations and Sharpen Its Competitive Edge
Feb 2008
PABX Sales and Service Pty Ltd's legacy system was limited in its ability to cope with their increasingly complex business landscape. Their accounting system was too limited. They were unable to...
Provided by SAP
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Case Studies
New Product Development for a Leading Consumer Goods Manufacturer
Dec 2009
The customer is a leading consumer goods manufacturer based in North America. The customer's products are known for their cost competitiveness, superior performance, feature innovation, energy...
Provided by Satyam Computer Services
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White Papers
Sales Performance Management: Maximize Profits with Comprehensive Sales Processes - CMO
Sep 2010
Discover why the key to a productive sales force is ensuring that sales people concentrate on acquiring, growing, and retaining profitable relationships with their account bases. SAP CRM empowers...
Provided by SAP
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White Papers
7 Tactics for Smart Businesses to Increase Revenues and Decrease Expenses in Any Economy - CMO
Sep 2010
This valuable eBook outlines 7 approaches to improve your business, uncover marketing data and get accurate up-to-the-minute insight that sales can use for closing more deals.
Provided by SAP
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White Papers
Aligning Sales Territories to Enhance Sales Productivity - CMO
Sep 2010
Find out how companies are rethinking territory alignment - especially in a tough economy, when there are great variations in sales volume, product-line adjustments, and company mergers. Software...
Provided by SAP
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Whitepapers
Best in Class Marketers Drive Enhanced Customer Loyalty
Sep 2010
As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of...
Provided by SAP
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Case Studies
Floor Covering Firm Improves Sales Process With Customer Relationship Management
Aug 2010
modulyss - formerly Domo Contract Flooring - is a designer and producer of floor coverings. The company wanted to make it easier for employees to manage the sales process, and so it implemented...
Provided by Microsoft
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Whitepapers
IT service management in an uncertain economy: Resetting IT priorities in the financial services industry.
Aug 2010
Recent economic turmoil and uncertainty are driving important changes in how financial services organizations are investing in IT, according to a global survey of CIOs and other IT investment...
Provided by IBM
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Case Studies
Colombiana de Comercio - Alkosto S.A. Improves Operating Efficiency in Sales Operations
Jun 2010
Colombiana de Comercio - Alkosto S.A. wanted to update the company's Oracle PeopleSoft applications to ensure continuous support and gain new functionality to maintain the company's annual growth...
Provided by Oracle
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Case Studies
Celestica Improves Sales Productivity With Integrated Customer Relationship Management System
Aug 2009
Celestica wanted to replace multiple spreadsheets with an integrated Customer Relationship Management (CRM) system that enables Celestica to more effectively track leads and opportunities and...
Provided by Oracle
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Case Studies
Bosley Ramps Up Sales and Marketing Efforts With High-Efficiency CRM Platform
Jul 2009
Bosley has been a world leader in hair loss and hair restoration, having performed almost 200,000 hair transplant procedures on men and women from 60 countries. As the company grew, executives...
Provided by Mainstay Partners
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Whitepapers
The Value of Technology in Managing Sales Incentive Compensation
Mar 2013
Without a doubt, improving the performance of sales professionals is a top priority as companies begin to see the economy stabilize and look to take advantage of a financial upturn. Even in...
Provided by IBM
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Webcasts
Information & Analytics Assessment Tool
Aug 2010
This tool captures contact data from users who complete a survey providing details around their information & analytics capabilities (versus their objectives) and those inputs are used to generate...
Provided by IBM
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Case Studies
Implementing BPM to Drive Profitable Sales in TeliaSonera Finland
Jun 2010
TeliaSonera Business Services is a part of TeliaSonera the telecommunications company formed as a result of the merger between Swedish company Telia AB and Finnish telecom operator Sonera...
Provided by IBM
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Case Studies
Ndevr Cuts Sales Teams' Reporting Time From Half a Day to Near Instantaneous
Jun 2010
Ndevr used Salesforce.com to deliver basic customer relationship management services. However, as Ndevr increased in size and complexity, and in the wake of Oracle's acquisition of Siebel in 2005,...
Provided by Oracle
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Case Studies
Renewable Energy Group, Inc. Optimizes Shipment Planning With Integrated Freight Management Solution
Jun 2010
Renewable Energy Group, Inc. (REG), wanted to integrate sales and purchase order systems with a freight system to enable accurate transportation planning and optimize costs and customer...
Provided by Oracle
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Case Studies
First Milk Drives Sales Growth With Real Time Business Visibility and Smart, Agile Performance Management
Jun 2010
First Milk wanted to leverage timely visibility of the sales and profitability of each product and customer to improve planning accuracy and react to new consumer trends in the fast-moving food...
Provided by Oracle
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Case Studies
Lyse Energi as Grows From Energy Supplier to Multi-Channel Service Provider and Increases Sales by 34%
Jun 2010
Lyse Energi AS wanted to grow from the utilities sector into the telecommunications sector by introducing new telecommunications products and gaining new customers and partners and organize...
Provided by Oracle
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Case Studies
Mili S.A. Accelerates Sales, Manufacturing, and Distribution With Data Integration
Jul 2010
Mili S/A wanted to provide complete control over sales orders for toilet paper, paper towels, napkins, diapers, and tampons for retailers of all sizes and connect the flow of product orders from...
Provided by Oracle
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Webcasts
Increase Your Sales With the New CA ARCserve Backup and CA ARCserve D2D r15
May 2010
The customer's environment is constantly changing due to data growth, application deployment & upgrades, server virtualization, and remote office expansion. Customers need one's help in making...
Provided by CA
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Webcasts
How a Fortune 500 Company Increased Sales by Millions Using CA Aion BRE
Jul 2010
Does the organization have valuable information hidden in the raw data stored in the databases? Come to this session to hear how a Fortune 500 company used CA Aion Business Rules Expert (BRE) to...
Provided by CA
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White Papers
TransPromo Made Simple
May 2010
This white paper is intended to educate IT and print production managers in service bureaus about the TransPromo opportunity that is emerging worldwide. A Business-to-Business (B2B) and...
Provided by InfoPrint Solutions
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Case Studies
Electronic Arts Increases Game Sales With Xbox LIVE Ad Campaign
Mar 2009
Electronic Arts hoped to drive sales of its new Dead Space game among active Xbox gamers aged 18 - 34. The game demo was advertised on Xbox LIVE to incent trial and drive purchase among active...
Provided by Microsoft
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Case Studies
Massive In-Game Ads Make Consumers Hungry for Subway
Dec 2009
Subway objective was to build brand perception and consideration for Subway with the gaming audience by offering hints/tips through the first ever in-video game text campaign, supplemented by...
Provided by Microsoft
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Case Studies
HISTORY Multi-Screen Campaign Reinforces TV Advertising and Drives Greater Reach and Tune-In
Sep 2010
On April 25, HISTORY premiered its epic series, America: The Story of Us, to a record-breaking 5.7 million viewers and drew a household rating of 4.0 - making it HISTORY's highest rated and...
Provided by Microsoft
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Case Studies
ABC and Microsoft Capture a Primetime Audience With a Game-Changing Multi-Screen Campaign
Dec 2009
To drive awareness and excitement among potential viewers, ABC sought to build an advertising campaign that focused on the epic nature of the show and engaged users everywhere. To ensure that the...
Provided by Microsoft
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Case Studies
Microsoft Advertising Partners With Universal Studios to Create Explosive Digital Campaign for Public Enemies
Oct 2009
On July 1st, Johnny Depp took to the large screen as most-wanted bank robber John Dillinger in Universal Studio's Public Enemies. The action-packed, historical film features the adversarial...
Provided by Microsoft
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Case Studies
Discovery Networks Turns to Microsoft Advertising to Reel in a Big Audience for Deadliest Catch Season 5
Sep 2009
Since 2005, Deadliest Catch has been one of Discovery Channel's highest-rated programs. Through an online campaign to promote the premiere, Discovery sought to reach a thrill-seeking audience who...
Provided by Microsoft
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Case Studies
Cable Network Makes History With Xbox LIVE Campaign
Apr 2010
For the launch of its TV documentary series, "World War II in HD," the History network needed to reach "adrenaline junkie" males aged 18-45 who enjoyed fast-action gaming. The cable channel also...
Provided by Microsoft
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Case Studies
Microsoft Content Ads Network Helps Smartphone Leader Outsmart the Competition
Aug 2010
One global wireless solutions company saw an opportunity to tap into the growing demand for smartphones in the consumer market with a differentiated touchscreen device. The challenge was twofold:...
Provided by Microsoft
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Case Studies
Old Spice Wins With Xbox LIVE Campaign
Oct 2010
The challenge for Old Spice was to generate awareness of Fresh Collection, a line of subtle deodorant scents, among men age 12 to 34. Old Spice created an integrated campaign to support the Fresh...
Provided by Microsoft
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Case Studies
Chevy Drives Brand Favorability With Massive In-Game Ads
Dec 2009
Chevy wanted to build brand awareness and consideration for the new 2009 Chevy Camaro with the core-influencer audience as a high quality vehicle with great performance. To master these challenges...
Provided by Microsoft
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Case Studies
Porsche and Xbox LIVE Shift Brand Engagement Into Overdrive
Jun 2010
For the launch of its new Panamera sports car, Porsche wanted to use gaming as a way to connect with male, 25-54 hard-core motorsport enthusiasts and virtual Porsche drivers and fans. Capturing...
Provided by Microsoft
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Case Studies
Automaker Finds the Key to Success With 1 Vs 100
Feb 2010
A leading automotive company needed to create brand awareness and educate consumers about its new hybrid car model amongst men and women aged 18-34. With media fragmentation making it harder than...
Provided by Microsoft
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Case Studies
XM Tunes in Consumer Interest With Massive In-Game Advertising
Dec 2009
XM Radio wished to position as the leader in satellite radio with the young male core-influencer audience, driving brand awareness and consumer interest. To master these challenges Massive...
Provided by Microsoft
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Case Studies
Massive Gets Tinactin Off the Sidelines and Into the Game
Dec 2009
Tinactin needed to build consideration, and perception for Tinactin's anti-fungal product as the best and most powerful medicine for athlete's foot. To master these challenges Massive designed and...
Provided by Microsoft
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Case Studies
Massive In-Game Ads Catapult Favorability for Fox's Jumper DVD
Dec 2009
Fox objective was to promote the DVD release for the blockbuster movie Jumper to an audience of young male movie enthusiasts to increase awareness of the DVD release and drive purchase intent. To...
Provided by Microsoft
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Case Studies
Priceline.com Soars Above the Competition With Bing
Sep 2008
The W Hotel, a subsidiary brand of Starwood Hotels and Resorts Worldwide, Inc., teamed with Microsoft Advertising to conduct a study on cross-channel branding. Microsoft Advertising and the W...
Provided by Microsoft
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Case Studies
Financial Services Company Achieves Higher Engagement by Doubling Ads Per Page
Mar 2010
A leading financial services provider wanted to better understand how running two ads, simultaneously, on the MSN Money stock quote page affected consumer interest and engagement. Microsoft...
Provided by Microsoft
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Case Studies
Bing Confirms Significant ROI From Massive In-Game Advertising in a Search for New Users
Apr 2010
Microsoft launched the Bing decision engine in June 2009, along with a heavy promotional campaign covering almost all forms of traditional media, including TV and online advertising. Bing wanted...
Provided by Microsoft
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Case Studies
Mazda UK Makes Inroads With Men
Apr 2008
As a leading international car manufacturer, Mazda produces one in every five sports cars sold worldwide. With eight of ten prospective car buyers researching online, Mazda needed a creative...
Provided by Microsoft
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Case Studies
Nivea Captures User Data With Mobile Phone Campaign
Apr 2008
As the world's biggest personal care brand, Nivea Visage UK offers products for the entire family. Nivea needed to boost the readership of its online magazine Fun, Young and Independent (FYI). The...
Provided by Microsoft
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Case Studies
Search Ads Lower Costs for CampusBooks.com
Jan 2008
Founded in 1998, Campusbooks.com is a leading textbook comparison shopping web site that serves over a million students per year. In July 2007, Campusbooks.com needed to drive traffic and sales to...
Provided by Microsoft
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Case Studies
Campaign Optimization Helps Global Forex Trading Increase Conversion Rate by Over 300 Percent
Jan 2008
Global Forex Trading (GFT) is a leading online currency dealer (Also known as forex dealer). GFT wanted to increase its CTR and brand exposure on Live Search. To master this challenge GFT...
Provided by Microsoft
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Case Studies
Quick-Service Restaurant Delivers to Consumers Through Xbox LIVE
Feb 2010
Every day over 130 million people eat at Quick-Service Restaurants (QSR) s. With over 200,000 restaurants to choose from, the QSR space is highly competitive. To break out from the crowd and...
Provided by Microsoft
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Case Studies
Bing Delivers Fruitful Conversions for Gourmet Retailer
Mar 2010
While retailers suffer through the recession, specialty gift merchants are feeling even greater pain as customers cut back on discretionary spending. Savvy gourmet gift retailers are turning to...
Provided by Microsoft
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Case Studies
Multiple Channels Increase Allstate Brand Metrics
Sep 2008
Allstate wanted to determine the incremental brand lift a search or display campaign would receive when running with other online channels. To determine what effect cross-channel branding would...
Provided by Microsoft
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Case Studies
Bing Is Music to Instrument Retailers' Ears
Mar 2010
With competition growing fiercer in the music retail space, Music Destock needed to find a way to drive more drummers, guitarists, and other musicians to its bargain-oriented website. With one of...
Provided by Microsoft
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Case Studies
Multiple Channels Increase Brand Metrics for a Global Auto OEM
Sep 2008
A Global Auto OEM wanted to determine if they could achieve incremental brand lift through cross-channel campaign practices. The Global Auto OEM teamed up with Microsoft Advertising to conduct a...
Provided by Microsoft
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Case Studies
Poshcuffs Drives Conversions With Bing
Dec 2009
As an internet start-up, Poshcuffs offers an impressive variety of options for every budget, from oval gold-plated cufflinks decorated with an onyx inset to novelty brushed steel cufflinks...
Provided by Microsoft
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Case Studies
Office Depot Increases Metrics With Multiple Channels
Sep 2008
Office Depot, Inc. is a global supplier of office products and services that sells to 44 countries across North America, Europe, Asia, and Latin America. Office Depot teamed up with Microsoft...
Provided by Microsoft
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Case Studies
Auto Insurer Doubles Qualified Traffic With Bing
Apr 2010
Enter Trouvé Media, a custom online lead generator that combines search engine marketing with opt-in e-mail services, targeted media buying and publisher network advertising to help brands reach...
Provided by Microsoft
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Case Studies
Smilebox Partners With Microsoft Advertising to Drive ROI Through Bing
Dec 2009
Enter Smilebox, which is emerging as a leader in this fast-growth market. Smilebox needs constant growth to stay ahead of aggressive, more established competitors. The company relies heavily on...
Provided by Microsoft
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Case Studies
Thousands of Subscribers Joined Toyota's World Via Windows Live
Jan 2010
Toyota Argentina is a leading company in the country's automobile industry. The company employs 3,000 people and is well known in the nation for its strong commitment to quality, its...
Provided by Microsoft
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Case Studies
Sony Leverages Microsoft Advertising's Custom Solutions and Technology to Promote Angels and Demons
Sep 2009
On May 15th, fans poured into theaters all over the world to experience Sony Pictures' Angels & Demons, the motion picture adaptation of Dan Brown's bestselling novel. In the movie, Harvard...
Provided by Microsoft
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Case Studies
Adidas Scores With Gaming Campaign
Aug 2009
To celebrate the 60th anniversary of the brand, adidas sought a way to distribute content and messaging related to its celebrity endorsed clothing and footwear collections. It needed a social...
Provided by Microsoft
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Whitepapers
Introduction to Negotiation: A Primer for "Getting to Yes"
Jan 2011
Negotiation is a dialogue intended to resolve disputes, to produce an agreement on courses of action, to bargain for individual or collective advantage, or to craft outcomes to satisfy various...
Provided by Global Knowledge
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White Papers
How to Select a CRM System: Nine Factors to Consider When Evaluating CRM
Feb 2006
Customer Relationship Management (CRM) has emerged in the past few years as a "Must have" business strategy. CRM can reduce sales and service costs and maintain a comprehensive view of customers....
Provided by Technology Advisors
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White Papers
CRN - Big Sales to Smaller Businesses - Aug 7th 2009
Aug 2009
Small and Medium-sized Enterprises (SMEs) turn to VARs to help them implement the IT applications on which their businesses depend. Year on year, this becomes more onerous because these...
Provided by Quocirca
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Webcasts
Microsoft CRM Smartphone Solutions Fill in the Missing Links in Your Sales Force
Aug 2009
Through this webcast one will learn how to improve forecast accuracy, account and opportunity documentation, and ensure field sales professionals are better informed and prepared for sales...
Provided by ePartners
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Webcasts
Gain a Competitive Advantage With Microsoft CRM and Business Intelligence
Feb 2008
The attendees of this webcast will learn how sales, marketing, finance and performance management all comes together. The presenter of this webcast will explores how to automate marketing,...
Provided by ePartners
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White Papers
Electronic Signatures: A Strategic Way to Shrink the Sales Cycle and Improve Operational Efficiency
Jan 2011
Early in 2010 Aberdeen Research surveyed 472 organizations to learn about their ability to shorten the sales cycle and improve operational efficiency. The study aimed to identify best practices...
Provided by EchoSign
