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Case Studies
CPC Logic Drives More Traffic and Increases Conversions by 17% With Microsoft Content AdsBeta
Sep 2008
Since 2002, CPC Logic has been working with a diverse portfolio of clients, including automotive, finance and real estate. CPC Logic delivers value by providing a 'Hands on' service approach...
Provided by Microsoft
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Case Studies
Ace Hardware and Microsoft Mobile Advertising Drive Increased Store Traffic and Brand Awareness
Feb 2010
Ace Hardware is America's most historic local maintenance and repair business. During the 2009 holiday season, Ace needed to differentiate their business and reach their loyal customers with...
Provided by Microsoft
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Case Studies
Snapple Top of Mind After High-Impact Ad Unit
Dec 2009
In the crowded ready-to-drink iced tea market, Snapple found itself in a difficult marketing position: how to increase sales to an audience that sought out innovative flavors, was attracted to...
Provided by Microsoft
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Case Studies
I Can't Believe It's Not Butter! Creates Most Popular Trivia Game Ever on MSN Games
Dec 2008
Unilever was seeking a creative way to target women ages 45-54 online. The campaign sought to promote the comparative great taste and health benefits of the I Can't Believe its Not Butter! Product...
Provided by Microsoft
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Case Studies
Electronic Arts Increases Game Sales With Xbox LIVE Ad Campaign
Mar 2009
Electronic Arts hoped to drive sales of its new Dead Space game among active Xbox gamers aged 18 - 34. The game demo was advertised on Xbox LIVE to incent trial and drive purchase among active...
Provided by Microsoft
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Case Studies
Massive In-Game Ads Make Consumers Hungry for Subway
Dec 2009
Subway objective was to build brand perception and consideration for Subway with the gaming audience by offering hints/tips through the first ever in-video game text campaign, supplemented by...
Provided by Microsoft
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Case Studies
HISTORY Multi-Screen Campaign Reinforces TV Advertising and Drives Greater Reach and Tune-In
Sep 2010
On April 25, HISTORY premiered its epic series, America: The Story of Us, to a record-breaking 5.7 million viewers and drew a household rating of 4.0 - making it HISTORY's highest rated and...
Provided by Microsoft
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Case Studies
ABC and Microsoft Capture a Primetime Audience With a Game-Changing Multi-Screen Campaign
Dec 2009
To drive awareness and excitement among potential viewers, ABC sought to build an advertising campaign that focused on the epic nature of the show and engaged users everywhere. To ensure that the...
Provided by Microsoft
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Case Studies
Microsoft Advertising Partners With Universal Studios to Create Explosive Digital Campaign for Public Enemies
Oct 2009
On July 1st, Johnny Depp took to the large screen as most-wanted bank robber John Dillinger in Universal Studio's Public Enemies. The action-packed, historical film features the adversarial...
Provided by Microsoft
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Case Studies
Discovery Networks Turns to Microsoft Advertising to Reel in a Big Audience for Deadliest Catch Season 5
Sep 2009
Since 2005, Deadliest Catch has been one of Discovery Channel's highest-rated programs. Through an online campaign to promote the premiere, Discovery sought to reach a thrill-seeking audience who...
Provided by Microsoft
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Case Studies
Cable Network Makes History With Xbox LIVE Campaign
Apr 2010
For the launch of its TV documentary series, "World War II in HD," the History network needed to reach "adrenaline junkie" males aged 18-45 who enjoyed fast-action gaming. The cable channel also...
Provided by Microsoft
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Case Studies
Microsoft Content Ads Network Helps Smartphone Leader Outsmart the Competition
Aug 2010
One global wireless solutions company saw an opportunity to tap into the growing demand for smartphones in the consumer market with a differentiated touchscreen device. The challenge was twofold:...
Provided by Microsoft
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Case Studies
Old Spice Wins With Xbox LIVE Campaign
Oct 2010
The challenge for Old Spice was to generate awareness of Fresh Collection, a line of subtle deodorant scents, among men age 12 to 34. Old Spice created an integrated campaign to support the Fresh...
Provided by Microsoft
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Case Studies
Chevy Drives Brand Favorability With Massive In-Game Ads
Dec 2009
Chevy wanted to build brand awareness and consideration for the new 2009 Chevy Camaro with the core-influencer audience as a high quality vehicle with great performance. To master these challenges...
Provided by Microsoft
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Case Studies
Porsche and Xbox LIVE Shift Brand Engagement Into Overdrive
Jun 2010
For the launch of its new Panamera sports car, Porsche wanted to use gaming as a way to connect with male, 25-54 hard-core motorsport enthusiasts and virtual Porsche drivers and fans. Capturing...
Provided by Microsoft
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Case Studies
Automaker Finds the Key to Success With 1 Vs 100
Feb 2010
A leading automotive company needed to create brand awareness and educate consumers about its new hybrid car model amongst men and women aged 18-34. With media fragmentation making it harder than...
Provided by Microsoft
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Case Studies
XM Tunes in Consumer Interest With Massive In-Game Advertising
Dec 2009
XM Radio wished to position as the leader in satellite radio with the young male core-influencer audience, driving brand awareness and consumer interest. To master these challenges Massive...
Provided by Microsoft
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Case Studies
Massive Gets Tinactin Off the Sidelines and Into the Game
Dec 2009
Tinactin needed to build consideration, and perception for Tinactin's anti-fungal product as the best and most powerful medicine for athlete's foot. To master these challenges Massive designed and...
Provided by Microsoft
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Case Studies
Massive In-Game Ads Catapult Favorability for Fox's Jumper DVD
Dec 2009
Fox objective was to promote the DVD release for the blockbuster movie Jumper to an audience of young male movie enthusiasts to increase awareness of the DVD release and drive purchase intent. To...
Provided by Microsoft
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Case Studies
Priceline.com Soars Above the Competition With Bing
Sep 2008
The W Hotel, a subsidiary brand of Starwood Hotels and Resorts Worldwide, Inc., teamed with Microsoft Advertising to conduct a study on cross-channel branding. Microsoft Advertising and the W...
Provided by Microsoft
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Case Studies
Financial Services Company Achieves Higher Engagement by Doubling Ads Per Page
Mar 2010
A leading financial services provider wanted to better understand how running two ads, simultaneously, on the MSN Money stock quote page affected consumer interest and engagement. Microsoft...
Provided by Microsoft
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Case Studies
Bing Confirms Significant ROI From Massive In-Game Advertising in a Search for New Users
Apr 2010
Microsoft launched the Bing decision engine in June 2009, along with a heavy promotional campaign covering almost all forms of traditional media, including TV and online advertising. Bing wanted...
Provided by Microsoft
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Case Studies
Mazda UK Makes Inroads With Men
Apr 2008
As a leading international car manufacturer, Mazda produces one in every five sports cars sold worldwide. With eight of ten prospective car buyers researching online, Mazda needed a creative...
Provided by Microsoft
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Case Studies
Nivea Captures User Data With Mobile Phone Campaign
Apr 2008
As the world's biggest personal care brand, Nivea Visage UK offers products for the entire family. Nivea needed to boost the readership of its online magazine Fun, Young and Independent (FYI). The...
Provided by Microsoft
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Case Studies
Search Ads Lower Costs for CampusBooks.com
Jan 2008
Founded in 1998, Campusbooks.com is a leading textbook comparison shopping web site that serves over a million students per year. In July 2007, Campusbooks.com needed to drive traffic and sales to...
Provided by Microsoft
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Case Studies
Campaign Optimization Helps Global Forex Trading Increase Conversion Rate by Over 300 Percent
Jan 2008
Global Forex Trading (GFT) is a leading online currency dealer (Also known as forex dealer). GFT wanted to increase its CTR and brand exposure on Live Search. To master this challenge GFT...
Provided by Microsoft
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Case Studies
Quick-Service Restaurant Delivers to Consumers Through Xbox LIVE
Feb 2010
Every day over 130 million people eat at Quick-Service Restaurants (QSR) s. With over 200,000 restaurants to choose from, the QSR space is highly competitive. To break out from the crowd and...
Provided by Microsoft
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Case Studies
Bing Delivers Fruitful Conversions for Gourmet Retailer
Mar 2010
While retailers suffer through the recession, specialty gift merchants are feeling even greater pain as customers cut back on discretionary spending. Savvy gourmet gift retailers are turning to...
Provided by Microsoft
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Case Studies
Multiple Channels Increase Allstate Brand Metrics
Sep 2008
Allstate wanted to determine the incremental brand lift a search or display campaign would receive when running with other online channels. To determine what effect cross-channel branding would...
Provided by Microsoft
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Case Studies
Bing Is Music to Instrument Retailers' Ears
Mar 2010
With competition growing fiercer in the music retail space, Music Destock needed to find a way to drive more drummers, guitarists, and other musicians to its bargain-oriented website. With one of...
Provided by Microsoft
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Case Studies
Multiple Channels Increase Brand Metrics for a Global Auto OEM
Sep 2008
A Global Auto OEM wanted to determine if they could achieve incremental brand lift through cross-channel campaign practices. The Global Auto OEM teamed up with Microsoft Advertising to conduct a...
Provided by Microsoft
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Case Studies
Poshcuffs Drives Conversions With Bing
Dec 2009
As an internet start-up, Poshcuffs offers an impressive variety of options for every budget, from oval gold-plated cufflinks decorated with an onyx inset to novelty brushed steel cufflinks...
Provided by Microsoft
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Case Studies
Office Depot Increases Metrics With Multiple Channels
Sep 2008
Office Depot, Inc. is a global supplier of office products and services that sells to 44 countries across North America, Europe, Asia, and Latin America. Office Depot teamed up with Microsoft...
Provided by Microsoft
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Case Studies
Auto Insurer Doubles Qualified Traffic With Bing
Apr 2010
Enter Trouvé Media, a custom online lead generator that combines search engine marketing with opt-in e-mail services, targeted media buying and publisher network advertising to help brands reach...
Provided by Microsoft
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Case Studies
Smilebox Partners With Microsoft Advertising to Drive ROI Through Bing
Dec 2009
Enter Smilebox, which is emerging as a leader in this fast-growth market. Smilebox needs constant growth to stay ahead of aggressive, more established competitors. The company relies heavily on...
Provided by Microsoft
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Case Studies
Thousands of Subscribers Joined Toyota's World Via Windows Live
Jan 2010
Toyota Argentina is a leading company in the country's automobile industry. The company employs 3,000 people and is well known in the nation for its strong commitment to quality, its...
Provided by Microsoft
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Case Studies
Sony Leverages Microsoft Advertising's Custom Solutions and Technology to Promote Angels and Demons
Sep 2009
On May 15th, fans poured into theaters all over the world to experience Sony Pictures' Angels & Demons, the motion picture adaptation of Dan Brown's bestselling novel. In the movie, Harvard...
Provided by Microsoft
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Case Studies
Adidas Scores With Gaming Campaign
Aug 2009
To celebrate the 60th anniversary of the brand, adidas sought a way to distribute content and messaging related to its celebrity endorsed clothing and footwear collections. It needed a social...
Provided by Microsoft
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White Papers
CRN - Big Sales to Smaller Businesses - Aug 7th 2009
Aug 2009
Small and Medium-sized Enterprises (SMEs) turn to VARs to help them implement the IT applications on which their businesses depend. Year on year, this becomes more onerous because these...
Provided by Quocirca
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Webcasts
Microsoft CRM Smartphone Solutions Fill in the Missing Links in Your Sales Force
Aug 2009
Through this webcast one will learn how to improve forecast accuracy, account and opportunity documentation, and ensure field sales professionals are better informed and prepared for sales...
Provided by ePartners
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Case Studies
Lyse Energi as Grows From Energy Supplier to Multi-Channel Service Provider and Increases Sales by 34%
Jun 2010
Lyse Energi AS wanted to grow from the utilities sector into the telecommunications sector by introducing new telecommunications products and gaining new customers and partners and organize...
Provided by Oracle
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Case Studies
Mili S.A. Accelerates Sales, Manufacturing, and Distribution With Data Integration
Jul 2010
Mili S/A wanted to provide complete control over sales orders for toilet paper, paper towels, napkins, diapers, and tampons for retailers of all sizes and connect the flow of product orders from...
Provided by Oracle
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Webcasts
Increase Your Sales With the New CA ARCserve Backup and CA ARCserve D2D r15
May 2010
The customer's environment is constantly changing due to data growth, application deployment & upgrades, server virtualization, and remote office expansion. Customers need one's help in making...
Provided by CA
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Webcasts
How a Fortune 500 Company Increased Sales by Millions Using CA Aion BRE
Jul 2010
Does the organization have valuable information hidden in the raw data stored in the databases? Come to this session to hear how a Fortune 500 company used CA Aion Business Rules Expert (BRE) to...
Provided by CA
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White Papers
TransPromo Made Simple
May 2010
This white paper is intended to educate IT and print production managers in service bureaus about the TransPromo opportunity that is emerging worldwide. A Business-to-Business (B2B) and...
Provided by InfoPrint Solutions
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Whitepapers
IDC - Creating Competitive Advantage with Business Intelligence Pervasiveness
Jul 2010
Do enough of your employees have access to business intelligence (BI) tools? According to this information-packed IDC white paper, companies that use BI to its fullest potential can see...
Provided by SAP
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Whitepapers
6 Mistakes Companies are Making - and How to Avoid Them
Jul 2010
Are you working with too much information, or too little insight? Find out six common mistakes that companies make and how the use of business intelligence solutions can help you avoid them....
Provided by SAP
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Webcasts
Maximizing Your Online Touch Points
Jan 2010
B2B, or business 2 business marketers have to consider the various possible ways, and prospects that touches a brand when it hits the market, and at the same time about its messaging, and product...
Provided by Enquiro Search Solutions
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Webcasts
Making B2B Fun Through Social Media
Jan 2010
This webinar is a story about the company Kinaxis a midsized company which has made it great through the Search, and Social Media. This webinar describes how the Kinaxis, an Ottawa-based on-demand...
Provided by Enquiro Search Solutions
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White Papers
Demand Management Opportunities in e-Fulfillment: What Internet Retailers Can Learn From Revenue Management
Apr 2008
Internet has greatly changed the way businesses interact with their clients and suppliers. This paper studies the ways internet can be used to help in the better management of revenues and for...
Provided by RSM Erasmus University
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Case Studies
Digicore Improves Response Times and Communication With BlackBerry Solution
Jun 2009
South African company Digicore is a provider of asset tracking and management solutions with its C-track system for vehicle owners. Digicore operates in 36 countries and clients of the company...
Provided by Research In Motion
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Case Studies
Leather Goods Manufacturer Improves Customer Service and Productivity With BlackBerry Solution and Newmann
Jun 2009
Valigeria Roncato is a provider of leather suitcases in Italy, Germany, Austria, Belgium and Holland. The company sees annual sales of more than ? 40 million and produces around 1,500 suitcases...
Provided by Research In Motion
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Case Studies
Publishing Firm Enhances Operations With Customer Relationship Management System
Feb 2010
Italy-based publishing group 24 Ore Group publishes several print and online newspapers, periodicals, specialist books, and manuals. The company grew from multiple acquisitions, all of which had...
Provided by Microsoft
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Case Studies
Play.com Gets on Its Game With Pillar
Nov 2008
Play.com is a leading online retailer in UK. This case study explores the company's storage demands and use of Pillar Axiom to tackle them. Play.com sells nearly five million items on its website....
Provided by Pillar Data Systems
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Case Studies
Campaign Management & Predictive Analytics Solution for an Insurance Major
Jul 2009
A US-based Fortune 100 insurance company that was also operating out of India in a joint venture had two requirements to meet to improve customer service. The first was to consolidate their...
Provided by Satyam Computer Services
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White Papers
Improving Sales Productivity: An Opportunity for Sales and IT Leadership
Apr 2008
In boom times or not, increasing sales revenue is nearly always a top business objective for enterprises large and small. The key question, of course, is how? This paper introduces marketing...
Provided by CustomerThink
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Case Studies
Data Quality Case Study
Feb 2008
Pointed out in this case study are two examples of Data Quality projects that brought significant value to the business. These examples are from a media publishing company and a manufacturing...
Provided by ACW Software
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Case Studies
HGV Hanseatische Gesellschaft Fur Verlagsservice MbH Develops e-Book Distribution Solution
May 2010
A subsidiary of the Georg von Holtzbrinck publishing group, HGV Hanseatische Gesellschaft für Verlagsservice mbH (HGV) is a leading services company in the fields of IT, customer, financial, and...
Provided by Oracle
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Case Studies
LANSA for the Web Makes Ordering Books as Easy as 1, 2, 3!
May 2008
Scholastic Canada publishes and distributes books for children. This case study studies the ways the company employs LANSA web solutions for distributing its books. The company transitioned from...
Provided by LANSA
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White Papers
The State Of Customer Experience,2010
Feb 2010
With tighter budgets and fewer resources, companies across North America are turning to improved customer experience as a way to build business and enhance brand loyalty. The biggest obstacle to...
Provided by Adobe Systems
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Webcasts
Video: Operational Management With Oracle Enterprise Manager
Jun 2010
Watch as Thomas Kurian, EVP of Development and Sushil Kumar, VP of Product Strategy along with Office Depot as they discuss key success factors in end-to-end operational management.
Provided by Oracle
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White Papers
Sony delivers a premium product with a premium support experience
Nov 2011
Sony VAIO customers expect a premium product and a premium support experience. With the help of LogMeIn Rescue, Sony increased its customer satisfaction and reduced average talk time on calls....
Provided by LogMeIn
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Case Studies
Sales Force Productivity - Video
Jun 2010
The brief session explores the issues and the data required to drive better sales enablement, performance and productivity.
Provided by IBM
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Case Studies
Improve Sales Forecasting Accuracy - Video
Jun 2010
In this brief video, Joe Galvin of Sirius Decisions examines some of the myths and challenges of sales forecasting, and explains how sales analytic applications can improve the process.
Provided by IBM
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White Papers
CareerBuilder's Ultimate Recruitment Guide
Jun 2010
We at CareerBuilder have created this e-book for you, the employer. For the small bait and tackle shop owner, as well as the restaurant franchise owner. For the small tech firm, as well as the...
Provided by Career Builder
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White Papers
Optimizing Sales Team Performance Using Unified Communications and Collaboration: How Integrating Collaboration Technology With Sales Processes Can Significantly Enhance Sales Force Productivity and Effectiveness
Mar 2010
Data from the Sales Operations Excellence Center shows that participation by sales specialists/experts, particularly during the pursuing and the closing stages of the sales cycle, is critical for...
Provided by Cisco Systems
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White Papers
The Changing Ecosystem of Pharmaceutical Sales and Marketing
Feb 2010
The pharmaceutical sales and marketing landscape is undergoing dramatic change. Expiring drug patents and weakening product pipelines have placed increasing pressure on sales and marketing teams...
Provided by Oracle
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White Papers
Addressable Minds: Determining the Best Marketing Message(s)
Mar 2010
Addressable Minds is an automated process which defines how to design, test, modify and segment alternative ideas, packages or products in an automated way, so that companies discover what appeals...
Provided by SAS Institute
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Case Studies
Microsoft Improves Pipeline Management With Lead Tracking Dashboard
May 2010
Based in Redmond, Washington, Microsoft is a worldwide leader in software, services, and Internet technologies for personal and business computing. Microsoft's U.S. Small and Mid-market Solutions...
Provided by Microsoft
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Case Studies
LANSA Uses Full Range of IBM Partner Benefits to Increase Leads, Sales and Revenue: LANSA Teams With IBM and Increases Sales
Aug 2009
With its entire suite of products running on IBM platform, LANSA seeks to reach the same customers as IBM and strives go to market with IBM as much as possible. LANSA uses the full range of...
Provided by IBM
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Case Studies
Codephile Approaches $1 Million Plus in New Business by Using IBM Marketing Benefits and Technical Resources
Mar 2009
Codephile, an IBM Business Partner based in Jakarta, Indonesia, looked to expand its business into new industry segments, targeting primarily government agencies. Codephile has taken advantage of...
Provided by IBM
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Case Studies
Timpanagos Technologies Achieves $1 Million in Revenue in First Year and Maintains Revenue Basis by Using IBM Benefits and Resources
Apr 2009
With fewer than 20 staff members, TimpTech looked to team with IBM to support a broad base of customers in more than 250 US school districts. TimpTech solutions run on the System i platform. To...
Provided by IBM
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Case Studies
Schiphol Amsterdam Airport Moves Into the Future With Oracle E-Business Suite Release 12
Apr 2010
Schiphol Amsterdam Airport wanted to upgrade the airport's software infrastructure to create a solid base that technically, functionally, and strategically supports future developments at Schiphol...
Provided by Oracle
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White Papers
Ten Steps to Effective Email Marketing
Dec 2011
There's a revolution going on in marketing today. New technologies continue to emerge. Communication channels are shifting and fragmenting. New social media channels change the rules of marketing...
Provided by Aprimo
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White Papers
Using Behavior-Based Lead Nurturing Initiatives to Increase Quality
May 2010
Many B2B marketers are challenged to reach buyers at the right time and with the right message during their purchase cycle. Their demand generation efforts produce leads that they need to nurture...
Provided by Aprimo
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White Papers
Capturing and engaging today's educated consumers for measurable results.
May 2010
The era of the educated consumer is here, unleashing revolutionary changes on how B2C marketers must interact with audiences. Nowhere is the new balance of dialog, education and selling more...
Provided by Aprimo
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White Papers
Video: The Catalyst for Advanced Sales Enablement
May 2010
According to IDC, 33% of lost deals are due to unprepared sales reps. Leading corporations such as Cisco, NetApp and Oracle are embracing enterprise video to share sales training content and...
Provided by Altus
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White Papers
Using SAS Marketing Optimization as a Forecasting Tool
Apr 2010
The purpose of this paper is to discuss a methodology for using SAS Marketing Optimization for business forecasting. In 2009 a team was formed to explore using SAS Marketing Optimization to better...
Provided by SAS Institute
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White Papers
Why Today's Businesses are Looking to the Cloud to Lower Costs and Boost Innovation
Apr 2010
By 2012, 20% of businesses will own no IT assets. (Gartner Summary Report, "Gartner Top End User Predictions for 2010") Decreased budgetary and staffing pressure, significantly reduced time to...
Provided by Robson Communications
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Webcasts
Dynamic Online Sales Presentations - Part 3 of a 3 Part Series
Apr 2010
Take 9 minutes to transform your online sales presentations so that every single one is compelling and memorable. The purpose of these three 3-minute OnDemand modules is to show you techniques to...
Provided by Adobe Systems
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White Papers
Automated Patch Management for Small Organizations
Dec 2010
Now small-to-medium sized companies can use the same toolsets system management vendors embed in their enterprise offerings. More and more exploits are being written for applications that hackers...
Provided by Shavlik Technologies
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Whitepapers
Product Information Management (PIM) Advances the Next Generation of E-commerce
Sep 2006
Download this white paper by Julie Hahnke, President of IDTech, to learn how your business can benefit from correct, consistent and readily available product information, which can be securely...
Provided by IBM
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Whitepapers
Gartner's Magic Quadrant for Product Information Management
Dec 2005
This report is a must-read if you're an IT strategist who's currently evaluating product information management (PIM) technologies. It explains why the as-yet-immature PIM market is evolving...
Provided by IBM
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White Papers
Business Process Management II: Best Practices of Boeing and UPS
Oct 2006
This executive summary is a follow up report to APQC's 2005 "Business Process Management" Best- practice Report. It digs deeper into how organizations are navigating the transition from...
Provided by APQC
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White Papers
Computer World Executive Report: The Best of Both Worlds: The Hybrid Cloud
Mar 2011
To handle the demands of modern business, CIOs must manage their internal data centers more effectively and learn how to leverage public cloud resources. The solution: a hybrid cloud strategy...
Provided by CA
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White Papers
eSignature Solutions for Sales 2011: Buyer's Guide
Mar 2011
Every year, businesses spend hard earned profits on technology to speed up the sales process. There are applications to generate more leads, to rate and route leads to salespeople, and to manage...
Provided by EchoSign
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Whitepapers
Data Quality: A Survival Guide to Marketing
Mar 2011
Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve...
Provided by SAP
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Whitepapers
IBM's Banking Data Warehouse and Basel II
Dec 2005
Financial institutions are facing a series of related risk and compliance challenges. These include Basel II and IFRS/IAS. The pace of change driven by the compliance challenges will be different...
Provided by IBM
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White Papers
Monetizing Online Engagement: The new rules of the marketing game
Mar 2011
The market has accepted the new rules of the marketing game, giving the individual customer more control than ever. Trends like social media and co-creation, ongoing individualization and the...
Provided by GX-Software
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Whitepapers
Advancing Enterprise Mobility to Improve Sales and Service
Apr 2011
Explore the latest thinking on use of mobile technology to deliver business value by enabling sales and service processes - and transform processes across the enterprise. Business software vendors...
Provided by SAP
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Whitepapers
How to Achieve a Great- and Profitable -Customer Experience
Apr 2011
A research report from Business Week on a global survey of executives on Customer Experience; 80% of respondents rate CE as a strategic priority but the majority believe that their company does a...
Provided by SAP
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Whitepapers
Bloomberg BusinessWeek - Colmobil Customer Experience Research Study
Apr 2011
Check out this case study describing how Colmobile, Israel's largest auto importer, is using SAP CRM to deliver a differentiated customer experience. (Bloomberg Businessweek Research Services, 2011)
Provided by SAP
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Whitepapers
Creating Business Value with Communication-Enabled CRM Processes
Apr 2011
Learn how SAP Business Communications Management and SAP Customer Relationship Management provide the technology foundation for communication-enabled business processes that result in simplified...
Provided by SAP
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White Papers
To Be Bought, You Need To Be Considered. To Be Considered, You Need To Be Known.
Apr 2011
Numerous studies show that advertising works. However, it has always been difficult to prove the value of such advertising in more concrete terms. In the real world of banner ads and rich media,...
Provided by CBSi
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Whitepapers
Creating Competitive Advantage with Business Intelligence Pervasiveness - IDC - Whitepaper
Apr 2011
There is growing evidence of the competitive value of BI and analytics solutions. An IDC study of North American and European organizations found that the median ROI of BI and analytics projects...
Provided by SAP
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Whitepapers
Enhancing the Customer Experience with Loyalty Management
Apr 2011
Discover how deploying functionality for loyalty management in SAP Customer Relationship Management helps you collect valuable data that enables you to enhance the customer experience. You can...
Provided by SAP
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Whitepapers
How to Achieve a Great - and Profitable - Customer Experience
Apr 2011
A research report from Business Week on a global survey of executives on Customer Experience; 80% of respondents rate CE as a strategic priority but the majority believe that their company does a...
Provided by SAP
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Whitepapers
Mastering SAP CRM Sales: Turning Insights into Action
Apr 2011
Using SAP Knowledge Acceleration software, version for the SAP Customer Relationship Management (SAP CRM) Sales solution, sales professionals gain the comprehensive skills and in-depth knowledge...
Provided by SAP
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Whitepapers
On the Move: How to provide great productivity solutions for the mobile sales team
Apr 2011
A mobile worker's particular need is mobile CRM - and the goal in a sales context is to deliver all the info and tools on-the-go reps need to manage leads and opportunities. Read in this Selling...
Provided by SAP
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Whitepapers
Six Success Factors for Building a Best-Run Marketing Organization
Apr 2011
Discover how you can use the right software to help your marketing organization support growth and demonstrate value. In doing so, you can learn how to develop customer, brand, and channel...
Provided by SAP
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Whitepapers
Using Advanced Analytics to Gain Insights into your Revenue Stream
Apr 2011
Learn how leveraging a defined, repeatable sales process enables both sales and marketing organizations to drive consistent, and therefore more predictable, behavior and results. If your...
Provided by SAP
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Whitepapers
What's your Customer Experience Advantage?
Apr 2011
SAP Insider Article covering new SAP CRM innovations which help companies empower their employees, substantially improve the customer experience, and thereby achieve a competitive advantage.
Provided by SAP
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White Papers
A Channel Portfolio Optimization Framework for Trading in a Spectrum Secondary Market
Feb 2010
State-of-the-art spectrum auctions are designed under a primary market paradigm to conduct spectrum trading between legacy owners and large cognitive service providers. In the previous work, the...
Provided by University of Toronto
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Whitepapers
BMR tones up its sales performance with advanced analytics
May 2011
BMR tones up its sales performance with advanced analytics.
Provided by IBM
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Whitepapers
Mercury Medical a healthcare manufacturer improves reporting and analysis with IBM Cognos Express
May 2011
Read how Mercury's users can now create the most critical reports that they were previously relying on a Legacy Reporting Platform to produce. These include sales commissions, weekly sales, a...
Provided by IBM
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Whitepapers
Uponor slashes annual IT costs by $400,000
May 2011
Uponor, a leading international manufacturer of heating, fire and plumbing systems, implemented IBM Cognos Express with help from eCapital Advisors, an IBM Business Partner. Upgrading to a single...
Provided by IBM
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White Papers
Robit: An Extensible Auction-Based Market Platform for Challenged Environments
Jul 2010
Open and competitive marketplaces, like those enabled by the internet, bring enormous value to consumers while fostering innovation and growth across a wide variety of businesses. Electronic...
Provided by University of Michigan
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Webcasts
5 Key Ingredients for Sales Success
May 2011
Is your sales process broken? Does it even exist? You need a sales process to create sales success. What we have seen in our years of consulting with ConnectWise partners and other solution...
Provided by ConnectWise
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White Papers
Make CRM Work the Way Salespeople Do
Sep 2010
Learn how Oracle Social CRM applications leverage Web 2.0 technologies to help salespeople identify qualified leads, develop effective sales campaigns and presentations, and collaborate with...
Provided by Oracle
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Whitepapers
Transform insights into action: IBM's Watson and the future of data
Jun 2011
IBM's Watson - the computing system that competed with human contestants on Jeopardy! - illustrates how managing "Big Data" and applying analytics can help businesses gain meaningful insights.
Provided by IBM
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Case Studies
Colgate-Palmolive: Accelerating Business
Sep 2012
Find out how this New York-based multinational corporation is running sales profitability and analysis reports with remarkable speed - and drastically reducing process times - with SAP HANA...
Provided by SAP
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Case Studies
Telemail Gain Strong Competitive Advantage With TransPromo Solution
Dec 2010
Premier digital color printer in Spain. Their challenge is to implement a new and powerful Transpromo tool, support requirements for Rapid Application Development (RAD), faster and more flexible...
Provided by GMC Software Technology
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Case Studies
Telenet Transforms Its Customer Care Call Center Into a Sales Outlet
Sep 2010
Telenet is the largest provider of broadband cable services in Belgium. In addition to answering customers' questions correctly, the company wanted to allow its call center operatives to make...
Provided by IBM
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Case Studies
KPN Transforms Its Approach to Direct Marketing
Dec 2010
KPN is one of Europe's leading telecommunications and ICT services companies. KPN used IBM SPSS predictive analytics to create propensity models for more than 30 key products. These models are...
Provided by IBM
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Whitepapers
5-Minute Sales Meetings
Jan 2011
This new one-pager by sales strategist and author Jill Konrath explores four essential steps to creating an irresistible five-minute sales meeting.
Provided by Citrix Online
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Whitepapers
7 Hot Email Prospecting Tips
Jan 2011
This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success.
Provided by Citrix Online
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Whitepapers
The Ultimate Guide to Email Prospecting
Jan 2011
This new eBook by Jill Konrath, sales strategist and author, explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
Provided by Citrix Online
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Whitepapers
Business Analytics and the Path to Better Decisions
Jul 2011
Explore how prebuilt analytic applications and business intelligence make for better decision-making across many functions in your organization. IDC analyst, Henry Morris, theorizes on the future...
Provided by SAP
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Whitepapers - Video
Rapid Deployment Solutions for Sustainability Analytics - An Introduction
Jul 2011
Learn how a rapid deployment of analytics for SAP Environment, Health, and Safety Management provides sustainability analytics to help you protect people in the workplace, ensure product safety,...
Provided by SAP
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eBooks
The Customer Experience Edge
Jul 2011
Read how across industries, companies are investing in technology and techniques for mapping high-quality and profitable customer experiences: identifying and creating innovative ways to close...
Provided by SAP
