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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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Case Studies
The Venetian Resort Bets on SAS to Keep Occupancy and Revenue High
Jun 2009
Along with its sister property, The Palazzo, The Venetian brought the mega all-suite luxury concept to a city that is all about reinvention and is making it successful. Venetian wanted to keep...
Provided by SAS Institute
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Case Studies
Overtoom Project Proves Worth of SAS-Based Predictive Model
May 2009
Customer intelligence solutions can prove highly successful in optimizing marketing activities. Overtoom International, market leader in office and warehouse supplies, used SAS solutions to...
Provided by SAS Institute
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White Papers
Frozen Capital in Industry
Apr 2010
Frozen capital is defined as inefficiently deployed capital or untapped liquidity potential that could be freed up in industry across the globe. This paper focuses mainly on the manufacturing...
Provided by Siemens Product Lifecycle Management Software
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White Papers
The Changing Face of Marketing Automation: Managing Customer Dialogue in an Online, Offline, Social, Digital, Multichannel World
Sep 2010
Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behavior are fundamentally changing the face of...
Provided by SAS Institute
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White Papers
The Total Economic Impact of SAS Marketing Optimization
Apr 2010
The purpose of this paper is to provide readers with a framework to evaluate the potential financial impact of SAS Marketing Optimization on their organizations. This aim of this paper is to...
Provided by Forrester Research
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White Papers
Multi-Focal Learning and Its Application to Customer Service Support
Sep 2009
In this paper, the authors formalize a multi-focal learning problem, where training data are partitioned into several different focal groups and the prediction model will be learned within each...
Provided by Association for Computing Machinery
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White Papers
Customer Services and Their Role for Industrial Small and Medium Companies
Apr 2009
The aim of this paper is to present the problems of customer services and their important role for small and medium companies from the theoretical view. Customer services are kind of services...
Provided by Brno University of Technology
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Podcasts
Better Budgeting and Analysis With BIO and Forecaster
May 2010
This podcast talks about how Microsoft Dynamics SL tools can help to take control of the business, forecast successfully, and evaluate trends in the business. From this podcast one will learn how...
Provided by Microsoft
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Podcasts
Achieving a Lean Enterprise - Can a Business System Support Lean Initiatives?
Jan 2010
Thousands of companies around the world have adopted the improvement methodology and its tools. The challenge for manufacturers now more than ever is to get a handle on how to leverage strong...
Provided by Microsoft
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Podcasts
Lean and Green Manufacturing: Real Solutions to Cut Costs
Jun 2009
Although lean manufacturing practices have been around for decades, most manufacturers have still not implemented lean manufacturing processes and systems to their advantage. Many more...
Provided by Microsoft
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Webcasts
TechNet Webcast: Learn How to Use SharePoint 2010 to Manage Your Digital Marketing Campaign (Level 100)
Oct 2010
The current economic climate and the shift of marketing from traditional media to Internet-based digital marketing are driving companies to invest heavily in their Internet assets. Microsoft...
Provided by Microsoft
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Webcasts
Business Rules in the Real World: The LaSer UK Interactive Voice Response System
Oct 2010
The global finance industry is a typical example of a vertical where the need for controlled flexibility has grown tremendously. Stricter regulations come into effect and software management costs...
Provided by Red Hat
-
Podcasts
Creative Financing
Apr 2009
The present economic climate poses a series of financial challenges for many organizations, regardless of size. Utilizing alternative financing resources becomes extremely beneficial when the...
Provided by Microsoft
-
Podcasts
Building Your Recession-Proof Sales Strategy
Apr 2009
Companies need to develop a unique, recession-proof sales strategy to sustain sales momentum, reduce customer base erosion, and identify and capitalize on new opportunities. The speakers of this...
Provided by Microsoft
-
Podcasts
How to Coach Your Sales Team to Success
Mar 2009
In this podcast the speaker coaches' sales managers on techniques and technology that help maximize the amount of time their sales representatives spend in front of customers. Microsoft solution...
Provided by Microsoft
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White Papers
Delivering an Exceptional IT Support Experience: Eight Key Factors for Success
Dec 2010
The voice of the customer is changing expectations of IT support. Those organizations whose business it is to deliver IT solutions will need to shift their attention to meeting and exceeding these...
Provided by Communico
-
White Papers
VAR Loyalty: Is About More Than Just Product Knowledge
Dec 2010
Loyalty remains the quintessential bond that determines the rapport between vendors and their channel partners. Simply equipping a VAR with product knowledge is no longer enough to win their...
Provided by Stimare
-
Case Studies
Football Hero Wins Fans for Pepsi
Dec 2010
Pepsico International wanted to build on the success of its PepsiMax Club campaign. The goal was to attract male consumers aged 18-34 from new markets to its interactive digital football...
Provided by Microsoft
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Case Studies
CPC Logic Partners With Microsoft Advertising to Drive ROI Through Content Ads
Apr 2010
CPC Logic, a division of Cars.com, launched a strategic content advertising campaign on its NewCars.com site through adCenter on the Microsoft Media Network that aimed to reach the right audiences...
Provided by Microsoft
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Case Studies
A Leading Credit Card Issuer Cashes in With Xbox LIVE Entertainment Fans
Nov 2010
Credit card issuers are scrambling to find new ways to maintain customer loyalty and activity. One of the nation's leading credit card issuers found a truly unique and effective way to promote...
Provided by Microsoft
-
Case Studies
Multi-Screen Campaign Is Perfect Fit for TOMS Shoes
Jul 2010
TOMS, a company that gives a new pair of shoes to a child in need for every pair of TOMS Shoes a customer purchases, uses its full-day event, One Day Without Shoes (ODWS), to spread awareness of...
Provided by Microsoft
-
Case Studies
Lionsgate Builds Awareness of Film Release With Xbox LIVE Ad Campaign
Apr 2009
Lionsgate Films sought to build awareness and drive opening weekend ticket sales for the release of its action thriller, "Punisher: War Zone," among the young, male gaming audience aged 18- 34....
Provided by Microsoft
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Case Studies
Visa's Success With Xbox LIVE Tournament Sponsorship
Dec 2008
Visa was the first-ever exclusive sponsor of the online XBOX 360 Madden NFL 07 Tournament, a move that saw big gains in goodwill and brand awareness with XBOX LIVE gamers. Many American adults...
Provided by Microsoft
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Case Studies
KIA Gaming Campaign Drives Results
Sep 2009
During one of the most challenging economic environments for carmakers, Kia sought a way to deepen engagement with their brand while targeting a young male audience aged 18-34. Kia needed a way to...
Provided by Microsoft
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Case Studies
CPC Logic Drives More Traffic and Increases Conversions by 17% With Microsoft Content AdsBeta
Sep 2008
Since 2002, CPC Logic has been working with a diverse portfolio of clients, including automotive, finance and real estate. CPC Logic delivers value by providing a 'Hands on' service approach...
Provided by Microsoft
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Case Studies
Ace Hardware and Microsoft Mobile Advertising Drive Increased Store Traffic and Brand Awareness
Feb 2010
Ace Hardware is America's most historic local maintenance and repair business. During the 2009 holiday season, Ace needed to differentiate their business and reach their loyal customers with...
Provided by Microsoft
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Case Studies
Snapple Top of Mind After High-Impact Ad Unit
Dec 2009
In the crowded ready-to-drink iced tea market, Snapple found itself in a difficult marketing position: how to increase sales to an audience that sought out innovative flavors, was attracted to...
Provided by Microsoft
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Case Studies
I Can't Believe It's Not Butter! Creates Most Popular Trivia Game Ever on MSN Games
Dec 2008
Unilever was seeking a creative way to target women ages 45-54 online. The campaign sought to promote the comparative great taste and health benefits of the I Can't Believe its Not Butter! Product...
Provided by Microsoft
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Case Studies
Electronic Arts Increases Game Sales With Xbox LIVE Ad Campaign
Mar 2009
Electronic Arts hoped to drive sales of its new Dead Space game among active Xbox gamers aged 18 - 34. The game demo was advertised on Xbox LIVE to incent trial and drive purchase among active...
Provided by Microsoft
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Case Studies
Massive In-Game Ads Make Consumers Hungry for Subway
Dec 2009
Subway objective was to build brand perception and consideration for Subway with the gaming audience by offering hints/tips through the first ever in-video game text campaign, supplemented by...
Provided by Microsoft
-
Case Studies
HISTORY Multi-Screen Campaign Reinforces TV Advertising and Drives Greater Reach and Tune-In
Sep 2010
On April 25, HISTORY premiered its epic series, America: The Story of Us, to a record-breaking 5.7 million viewers and drew a household rating of 4.0 - making it HISTORY's highest rated and...
Provided by Microsoft
-
Case Studies
ABC and Microsoft Capture a Primetime Audience With a Game-Changing Multi-Screen Campaign
Dec 2009
To drive awareness and excitement among potential viewers, ABC sought to build an advertising campaign that focused on the epic nature of the show and engaged users everywhere. To ensure that the...
Provided by Microsoft
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Case Studies
Microsoft Advertising Partners With Universal Studios to Create Explosive Digital Campaign for Public Enemies
Oct 2009
On July 1st, Johnny Depp took to the large screen as most-wanted bank robber John Dillinger in Universal Studio's Public Enemies. The action-packed, historical film features the adversarial...
Provided by Microsoft
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Case Studies
Discovery Networks Turns to Microsoft Advertising to Reel in a Big Audience for Deadliest Catch Season 5
Sep 2009
Since 2005, Deadliest Catch has been one of Discovery Channel's highest-rated programs. Through an online campaign to promote the premiere, Discovery sought to reach a thrill-seeking audience who...
Provided by Microsoft
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Case Studies
Cable Network Makes History With Xbox LIVE Campaign
Apr 2010
For the launch of its TV documentary series, "World War II in HD," the History network needed to reach "adrenaline junkie" males aged 18-45 who enjoyed fast-action gaming. The cable channel also...
Provided by Microsoft
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Case Studies
Microsoft Content Ads Network Helps Smartphone Leader Outsmart the Competition
Aug 2010
One global wireless solutions company saw an opportunity to tap into the growing demand for smartphones in the consumer market with a differentiated touchscreen device. The challenge was twofold:...
Provided by Microsoft
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Case Studies
Old Spice Wins With Xbox LIVE Campaign
Oct 2010
The challenge for Old Spice was to generate awareness of Fresh Collection, a line of subtle deodorant scents, among men age 12 to 34. Old Spice created an integrated campaign to support the Fresh...
Provided by Microsoft
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Case Studies
Chevy Drives Brand Favorability With Massive In-Game Ads
Dec 2009
Chevy wanted to build brand awareness and consideration for the new 2009 Chevy Camaro with the core-influencer audience as a high quality vehicle with great performance. To master these challenges...
Provided by Microsoft
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Case Studies
Porsche and Xbox LIVE Shift Brand Engagement Into Overdrive
Jun 2010
For the launch of its new Panamera sports car, Porsche wanted to use gaming as a way to connect with male, 25-54 hard-core motorsport enthusiasts and virtual Porsche drivers and fans. Capturing...
Provided by Microsoft
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Case Studies
Automaker Finds the Key to Success With 1 Vs 100
Feb 2010
A leading automotive company needed to create brand awareness and educate consumers about its new hybrid car model amongst men and women aged 18-34. With media fragmentation making it harder than...
Provided by Microsoft
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White Papers
Framework for Global Talent Management: HR Actions for Dealing With Global Talent Challenges
Jun 2010
In today's rapidly moving, extremely uncertain, and highly competitive global environment, firms worldwide are encountering numerous global talent challenges. Global talent challenges arise as...
Provided by Pace University
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White Papers
Human Resources and Compensation Committees: Leveraging Expertise
Oct 2008
There is one important table where HR leaders still lack necessary influence, leaving many companies to pick up a costly tab. That is the contention of some HR thought-leaders who work closely...
Provided by Longnecker & Associates
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White Papers
HR's Expanding Frontier: From Local to Global Strategic Partner
Sep 2008
In today's world of global companies, with all their diverse cultures and geographies, many organizations are struggling to find a global service delivery model for the administration of their HR...
Provided by Mercer
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White Papers
ADP: Making the HR Experience Better
Dec 2008
In every organization, business goals and culture drive HR strategy. Although each organization is unique, approaches for supporting HR strategy will follow two fundamentally different tracks. The...
Provided by Automatic Data Processing
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White Papers
Platform-as-a-Service the New Horizon for HR
Jul 2010
Whenever a new technology comes along the authors need to take a look the way the authors do things now and ask ourselves is there a better way of doing things by applying the technology. Human...
Provided by Competitive Edge Technology
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White Papers
Streamlining HR: Using Visual Workflow to Optimize HR Performance
Sep 2007
Increasingly, companies are asking HR departments to provide more services and cover more employees - without granting staff increases. And a surprising number of organizations are asking HR to do...
Provided by High-Yield Methods
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White Papers
SmartHRMS Human Resources Management System
Apr 2008
SmartHRMS is the start of the Art Human Resources Management System developed by SunSmart Technologies with in-depth functionalities that are ready to meet the customer requirements. SmartHRMS is...
Provided by SunSmart Technologies
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White Papers
Email Marketing From Constant Contact: Why You Need an E-Newsletter for Your Company?
Oct 2008
If one uses email on a regular basis, one is probably already receiving E-Newsletters from some of the companies they do business with. And while there's a tremendous amount of variation out there...
Provided by Constant Contact
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White Papers
Be Prepared to Be Flexible
Jun 2010
Communications needs for many organisations are changing rapidly. Internally, there are always new technologies appearing and changes in working styles to deal with but there is now, increasingly,...
Provided by Quocirca
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White Papers
The Role of Human Resource Management in Corporate Social Responsibility
Jan 2010
Organizations are coming to realize the bottom-line benefits of incorporating sustainability into their DNA. It's beneficial for attraction and retention and it's the right thing to do. HR is a...
Provided by BC Human Resources Management Association
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Webcasts
Microsoft Webcast: Connecting the Deskless Worker for the Manufacturing Industry (Level 100)
May 2010
This Microsoft Webcast is developed to connect the Desk less Worker for the Manufacturing Industry of Level 100. The Microsoft strives to help out manufacturing companies and organizations by...
Provided by Microsoft
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Webcasts
Increase Sales Performance and Enhance Customer Service
Jan 2010
This webcast by Cisco offers information regarding their Cisco In-Store Digital Media solution through which one can attract as well as retain a customer-focused sales force. This In-Store...
Provided by Cisco Systems
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Webcasts
Maximizing Your Online Touch Points
Jan 2010
B2B, or business 2 business marketers have to consider the various possible ways, and prospects that touches a brand when it hits the market, and at the same time about its messaging, and product...
Provided by Enquiro Search Solutions
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Webcasts
Making B2B Fun Through Social Media
Jan 2010
This webinar is a story about the company Kinaxis a midsized company which has made it great through the Search, and Social Media. This webinar describes how the Kinaxis, an Ottawa-based on-demand...
Provided by Enquiro Search Solutions
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White Papers
Electronic Procurement Management
Nov 2007
E-Procurement is also known as Electronic Procurement. Today, marketplace is full of various e-procurement products and the organizations are in a rush to implement these products. However, all...
Provided by PayStream Advisors
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Case Studies
Digicore Improves Response Times and Communication With BlackBerry Solution
Jun 2009
South African company Digicore is a provider of asset tracking and management solutions with its C-track system for vehicle owners. Digicore operates in 36 countries and clients of the company...
Provided by Research In Motion
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White Papers
Building an Action-Based Customer Loyalty Program
Oct 2008
Collision repair facilities are trying to figure how they can use their Customer Satisfaction Indexing (CSI) to build customer loyalty. They are not even using it to the fullest potential. This is...
Provided by Mitchell International
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Case Studies
Athens International Airport Increases System Performance by 800% and Cuts Support Costs by 30%
May 2010
This case study provides an insight into the initiatives taken by Athens International Airport in collaboration with Oracle to cut support costs by thirty percent and increase system performance...
Provided by Oracle
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Case Studies
Grupo Porteo Consolidates With LANSA
Dec 2007
Grupo Porteo is a Mexico-based logistics provider that implemented eSipo with the help of LANSA business partner eSipo Technology. eSipo is a LANSA-based web solution that allows end-to-end...
Provided by LANSA
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Case Studies
Crown Worldwide Remains a Moving Force With LANSA
Sep 2009
Crown Worldwide Moving & Storage is one of the industry's leading full-service movers with more than 900 Agents in 125 countries. Customers wanted to be kept up-to-date about the progress of their...
Provided by LANSA
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Case Studies
Global IT Firm Improves Project Delivery With Enterprise Collaboration Platform
May 2010
The idea of this case study is to talk about Microsoft SharePoint Server 2010 that is adopted by global IT companies as a base for their enterprise wide association platform. This paper mentions...
Provided by Microsoft
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White Papers
Optimizing Sales Team Performance Using Unified Communications and Collaboration: How Integrating Collaboration Technology With Sales Processes Can Significantly Enhance Sales Force Productivity and Effectiveness
Mar 2010
Data from the Sales Operations Excellence Center shows that participation by sales specialists/experts, particularly during the pursuing and the closing stages of the sales cycle, is critical for...
Provided by Cisco Systems
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White Papers
Value of Cisco TelePresence in Strengthening Financial Supervision
Feb 2010
The series of G-20 Summits in 2009 revealed a welcome and promising consensus on the policies and governance structures required to reform the global banking system. Better "Macro-prudential"...
Provided by Cisco Systems
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White Papers
10 Best Practices for a Successful Customer Solution Engagement
Mar 2010
This paper is based on information from Information Technology Infrastructure Library (ITIL), International Organization for Standardization (ISO), and other IT models and methodologies. This...
Provided by Oracle
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White Papers
Lessons From the Credit Crisis: Recommendations on Deploying Basel II Enhancements
Aug 2009
Around 30 Principles, Consultation Papers, Reports and Working Papers including enhancements to Basel II framework have been issued by the Basel Committee of Banking Supervisors (BCBS) since June,...
Provided by Oracle
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White Papers
The Changing Ecosystem of Pharmaceutical Sales and Marketing
Feb 2010
The pharmaceutical sales and marketing landscape is undergoing dramatic change. Expiring drug patents and weakening product pipelines have placed increasing pressure on sales and marketing teams...
Provided by Oracle
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White Papers
Delivering Value With PeopleSoft Enterprise 9.1: Financial Management
Apr 2010
Long before these recessionary and uncertain times, finance organizations have been on a path to transform themselves into a more strategic partner to the business. To combat the affects of...
Provided by Oracle
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White Papers
Addressable Minds: Determining the Best Marketing Message(s)
Mar 2010
Addressable Minds is an automated process which defines how to design, test, modify and segment alternative ideas, packages or products in an automated way, so that companies discover what appeals...
Provided by SAS Institute
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White Papers
Financial Analysis Using SAS PROCS
Mar 2010
Financial services industry is interested in analyzing vast financial data including price trends from stock exchanges around the world. SAS analytical and graphical tools are extremely useful to...
Provided by University of California
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White Papers
SAS BIS Best Practices at CMBC Credit Card Center
Mar 2010
The credit card market is booming in China. Most Chinese Commercial Banks are issuing cards as fast as they can. CMBC is facing the tradeoff between market growth and the associated market risk....
Provided by China Minsheng Banking
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Case Studies
Telstra: Changing the Way Procurement Works
Apr 2010
Telstra sought to support its strategic corporate transformation plan by streamlining and simplifying internal processes and systems. In addition, the company sought to reduce the cost of running...
Provided by IBM
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Case Studies
Biesse Group Assesses Best Practices for Financial Management and Develops IT Rationalization Roadmap
May 2010
Biesse Group wanted to align financial operations with best practices prevailing in the industrial manufacturing sector - integrating processes and systems previously managed by disparate...
Provided by Oracle
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Case Studies
GNWT: Leveraging Technology to Gain Greater Financial Control
Jan 2010
With increasing functionality requirements, resource constraints and financial systems reaching end-of-life, the government of Canada's Northwest Territories needed to deploy a new application...
Provided by IBM
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Case Studies
Codephile Approaches $1 Million Plus in New Business by Using IBM Marketing Benefits and Technical Resources
Mar 2009
Codephile, an IBM Business Partner based in Jakarta, Indonesia, looked to expand its business into new industry segments, targeting primarily government agencies. Codephile has taken advantage of...
Provided by IBM
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Case Studies
Timpanagos Technologies Achieves $1 Million in Revenue in First Year and Maintains Revenue Basis by Using IBM Benefits and Resources
Apr 2009
With fewer than 20 staff members, TimpTech looked to team with IBM to support a broad base of customers in more than 250 US school districts. TimpTech solutions run on the System i platform. To...
Provided by IBM
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Case Studies
Schiphol Amsterdam Airport Moves Into the Future With Oracle E-Business Suite Release 12
Apr 2010
Schiphol Amsterdam Airport wanted to upgrade the airport's software infrastructure to create a solid base that technically, functionally, and strategically supports future developments at Schiphol...
Provided by Oracle
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Case Studies
Salvagnini Italia Improves Business Performance Assessment by Optimizing Reporting and Analysis
Apr 2010
Salvagnini Italia wanted to collect data from subsidiaries' monthly flash reports and from half-yearly and yearly management reporting packages for consolidated accounts in a single repository and...
Provided by Oracle
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Case Studies
Denver Water Works Toward One Call Resolution for Customers and Provides Access to Consumption Data
Apr 2010
Denver Water wanted to implement monthly billing to communicate more frequently with customers and provide detailed water usage information and provided more efficient and effective customer...
Provided by Oracle
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Case Studies
i-CABLE Communications Achieves Accurate Tracking of Multimedia Assets
Apr 2010
i-CABLE Communications wanted to automate Human Resources (HR) processes and enable effective workforce management, including headcount and payroll functions and streamline the operations of the...
Provided by Oracle
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White Papers
The Best of Both Worlds: Designing Complex Experiments in the JMP-SAS Environment
Apr 2010
Complexity, and supply chains that may expand across the globe, requires one to design experiments that must take into account: the multi-step nature of manufacturing processes, the large number...
Provided by W. L. Gore & Associates
-
White Papers
Frozen Capital in Industry
Apr 2010
Frozen capital is defined as inefficiently deployed capital or untapped liquidity potential that could be freed up in industry across the globe. This paper focuses mainly on the manufacturing...
Provided by Siemens Product Lifecycle Management Software
-
White Papers
The Changing Face of Marketing Automation: Managing Customer Dialogue in an Online, Offline, Social, Digital, Multichannel World
Sep 2010
Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behavior are fundamentally changing the face of...
Provided by SAS Institute
-
White Papers
The Total Economic Impact of SAS Marketing Optimization
Apr 2010
The purpose of this paper is to provide readers with a framework to evaluate the potential financial impact of SAS Marketing Optimization on their organizations. This aim of this paper is to...
Provided by Forrester Research
-
White Papers
Multi-Focal Learning and Its Application to Customer Service Support
Sep 2009
In this paper, the authors formalize a multi-focal learning problem, where training data are partitioned into several different focal groups and the prediction model will be learned within each...
Provided by Association for Computing Machinery
-
White Papers
Customer Services and Their Role for Industrial Small and Medium Companies
Apr 2009
The aim of this paper is to present the problems of customer services and their important role for small and medium companies from the theoretical view. Customer services are kind of services...
Provided by Brno University of Technology
-
Podcasts
Better Budgeting and Analysis With BIO and Forecaster
May 2010
This podcast talks about how Microsoft Dynamics SL tools can help to take control of the business, forecast successfully, and evaluate trends in the business. From this podcast one will learn how...
Provided by Microsoft
-
Podcasts
Achieving a Lean Enterprise - Can a Business System Support Lean Initiatives?
Jan 2010
Thousands of companies around the world have adopted the improvement methodology and its tools. The challenge for manufacturers now more than ever is to get a handle on how to leverage strong...
Provided by Microsoft
-
Podcasts
Lean and Green Manufacturing: Real Solutions to Cut Costs
Jun 2009
Although lean manufacturing practices have been around for decades, most manufacturers have still not implemented lean manufacturing processes and systems to their advantage. Many more...
Provided by Microsoft
-
Webcasts
TechNet Webcast: Learn How to Use SharePoint 2010 to Manage Your Digital Marketing Campaign (Level 100)
Oct 2010
The current economic climate and the shift of marketing from traditional media to Internet-based digital marketing are driving companies to invest heavily in their Internet assets. Microsoft...
Provided by Microsoft
-
Webcasts
Business Rules in the Real World: The LaSer UK Interactive Voice Response System
Oct 2010
The global finance industry is a typical example of a vertical where the need for controlled flexibility has grown tremendously. Stricter regulations come into effect and software management costs...
Provided by Red Hat
-
Podcasts
Creative Financing
Apr 2009
The present economic climate poses a series of financial challenges for many organizations, regardless of size. Utilizing alternative financing resources becomes extremely beneficial when the...
Provided by Microsoft
-
Podcasts
Building Your Recession-Proof Sales Strategy
Apr 2009
Companies need to develop a unique, recession-proof sales strategy to sustain sales momentum, reduce customer base erosion, and identify and capitalize on new opportunities. The speakers of this...
Provided by Microsoft
-
Podcasts
How to Coach Your Sales Team to Success
Mar 2009
In this podcast the speaker coaches' sales managers on techniques and technology that help maximize the amount of time their sales representatives spend in front of customers. Microsoft solution...
Provided by Microsoft
-
White Papers
Delivering an Exceptional IT Support Experience: Eight Key Factors for Success
Dec 2010
The voice of the customer is changing expectations of IT support. Those organizations whose business it is to deliver IT solutions will need to shift their attention to meeting and exceeding these...
Provided by Communico
-
White Papers
VAR Loyalty: Is About More Than Just Product Knowledge
Dec 2010
Loyalty remains the quintessential bond that determines the rapport between vendors and their channel partners. Simply equipping a VAR with product knowledge is no longer enough to win their...
Provided by Stimare
-
Case Studies
Football Hero Wins Fans for Pepsi
Dec 2010
Pepsico International wanted to build on the success of its PepsiMax Club campaign. The goal was to attract male consumers aged 18-34 from new markets to its interactive digital football...
Provided by Microsoft
-
Case Studies
CPC Logic Partners With Microsoft Advertising to Drive ROI Through Content Ads
Apr 2010
CPC Logic, a division of Cars.com, launched a strategic content advertising campaign on its NewCars.com site through adCenter on the Microsoft Media Network that aimed to reach the right audiences...
Provided by Microsoft
-
Case Studies
A Leading Credit Card Issuer Cashes in With Xbox LIVE Entertainment Fans
Nov 2010
Credit card issuers are scrambling to find new ways to maintain customer loyalty and activity. One of the nation's leading credit card issuers found a truly unique and effective way to promote...
Provided by Microsoft
-
Case Studies
Multi-Screen Campaign Is Perfect Fit for TOMS Shoes
Jul 2010
TOMS, a company that gives a new pair of shoes to a child in need for every pair of TOMS Shoes a customer purchases, uses its full-day event, One Day Without Shoes (ODWS), to spread awareness of...
Provided by Microsoft
-
Case Studies
Lionsgate Builds Awareness of Film Release With Xbox LIVE Ad Campaign
Apr 2009
Lionsgate Films sought to build awareness and drive opening weekend ticket sales for the release of its action thriller, "Punisher: War Zone," among the young, male gaming audience aged 18- 34....
Provided by Microsoft
-
Case Studies
Visa's Success With Xbox LIVE Tournament Sponsorship
Dec 2008
Visa was the first-ever exclusive sponsor of the online XBOX 360 Madden NFL 07 Tournament, a move that saw big gains in goodwill and brand awareness with XBOX LIVE gamers. Many American adults...
Provided by Microsoft
-
Case Studies
KIA Gaming Campaign Drives Results
Sep 2009
During one of the most challenging economic environments for carmakers, Kia sought a way to deepen engagement with their brand while targeting a young male audience aged 18-34. Kia needed a way to...
Provided by Microsoft
-
Case Studies
CPC Logic Drives More Traffic and Increases Conversions by 17% With Microsoft Content AdsBeta
Sep 2008
Since 2002, CPC Logic has been working with a diverse portfolio of clients, including automotive, finance and real estate. CPC Logic delivers value by providing a 'Hands on' service approach...
Provided by Microsoft
-
Case Studies
Ace Hardware and Microsoft Mobile Advertising Drive Increased Store Traffic and Brand Awareness
Feb 2010
Ace Hardware is America's most historic local maintenance and repair business. During the 2009 holiday season, Ace needed to differentiate their business and reach their loyal customers with...
Provided by Microsoft
-
Case Studies
Snapple Top of Mind After High-Impact Ad Unit
Dec 2009
In the crowded ready-to-drink iced tea market, Snapple found itself in a difficult marketing position: how to increase sales to an audience that sought out innovative flavors, was attracted to...
Provided by Microsoft
-
Case Studies
I Can't Believe It's Not Butter! Creates Most Popular Trivia Game Ever on MSN Games
Dec 2008
Unilever was seeking a creative way to target women ages 45-54 online. The campaign sought to promote the comparative great taste and health benefits of the I Can't Believe its Not Butter! Product...
Provided by Microsoft
-
Case Studies
Electronic Arts Increases Game Sales With Xbox LIVE Ad Campaign
Mar 2009
Electronic Arts hoped to drive sales of its new Dead Space game among active Xbox gamers aged 18 - 34. The game demo was advertised on Xbox LIVE to incent trial and drive purchase among active...
Provided by Microsoft
-
Case Studies
Massive In-Game Ads Make Consumers Hungry for Subway
Dec 2009
Subway objective was to build brand perception and consideration for Subway with the gaming audience by offering hints/tips through the first ever in-video game text campaign, supplemented by...
Provided by Microsoft
-
Case Studies
HISTORY Multi-Screen Campaign Reinforces TV Advertising and Drives Greater Reach and Tune-In
Sep 2010
On April 25, HISTORY premiered its epic series, America: The Story of Us, to a record-breaking 5.7 million viewers and drew a household rating of 4.0 - making it HISTORY's highest rated and...
Provided by Microsoft
-
Case Studies
ABC and Microsoft Capture a Primetime Audience With a Game-Changing Multi-Screen Campaign
Dec 2009
To drive awareness and excitement among potential viewers, ABC sought to build an advertising campaign that focused on the epic nature of the show and engaged users everywhere. To ensure that the...
Provided by Microsoft
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Case Studies
Microsoft Advertising Partners With Universal Studios to Create Explosive Digital Campaign for Public Enemies
Oct 2009
On July 1st, Johnny Depp took to the large screen as most-wanted bank robber John Dillinger in Universal Studio's Public Enemies. The action-packed, historical film features the adversarial...
Provided by Microsoft
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Case Studies
Discovery Networks Turns to Microsoft Advertising to Reel in a Big Audience for Deadliest Catch Season 5
Sep 2009
Since 2005, Deadliest Catch has been one of Discovery Channel's highest-rated programs. Through an online campaign to promote the premiere, Discovery sought to reach a thrill-seeking audience who...
Provided by Microsoft
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Case Studies
Cable Network Makes History With Xbox LIVE Campaign
Apr 2010
For the launch of its TV documentary series, "World War II in HD," the History network needed to reach "adrenaline junkie" males aged 18-45 who enjoyed fast-action gaming. The cable channel also...
Provided by Microsoft
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Case Studies
Microsoft Content Ads Network Helps Smartphone Leader Outsmart the Competition
Aug 2010
One global wireless solutions company saw an opportunity to tap into the growing demand for smartphones in the consumer market with a differentiated touchscreen device. The challenge was twofold:...
Provided by Microsoft
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Case Studies
Old Spice Wins With Xbox LIVE Campaign
Oct 2010
The challenge for Old Spice was to generate awareness of Fresh Collection, a line of subtle deodorant scents, among men age 12 to 34. Old Spice created an integrated campaign to support the Fresh...
Provided by Microsoft
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Case Studies
Chevy Drives Brand Favorability With Massive In-Game Ads
Dec 2009
Chevy wanted to build brand awareness and consideration for the new 2009 Chevy Camaro with the core-influencer audience as a high quality vehicle with great performance. To master these challenges...
Provided by Microsoft
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Case Studies
Porsche and Xbox LIVE Shift Brand Engagement Into Overdrive
Jun 2010
For the launch of its new Panamera sports car, Porsche wanted to use gaming as a way to connect with male, 25-54 hard-core motorsport enthusiasts and virtual Porsche drivers and fans. Capturing...
Provided by Microsoft
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Case Studies
Automaker Finds the Key to Success With 1 Vs 100
Feb 2010
A leading automotive company needed to create brand awareness and educate consumers about its new hybrid car model amongst men and women aged 18-34. With media fragmentation making it harder than...
Provided by Microsoft
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Case Studies
XM Tunes in Consumer Interest With Massive In-Game Advertising
Dec 2009
XM Radio wished to position as the leader in satellite radio with the young male core-influencer audience, driving brand awareness and consumer interest. To master these challenges Massive...
Provided by Microsoft
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Case Studies
Massive Gets Tinactin Off the Sidelines and Into the Game
Dec 2009
Tinactin needed to build consideration, and perception for Tinactin's anti-fungal product as the best and most powerful medicine for athlete's foot. To master these challenges Massive designed and...
Provided by Microsoft
