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Mission Statement
TechRepublic's ITPapers is the Web's largest library of free technical IT white papers, webcasts, and case studies. Covering IT categories including Data Management, IT Management, Networking, Communications, Enterprise Applications, Storage, Security and much more, TechRepublic's White Paper Directory is the best source for technical white papers and IT information.
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White Papers
Small Business Guide to Web-Based Video Marketing
Jul 2008
Major corporations awoke to the potential of web-based video a long time ago. Among the most popular channels on YouTube, one can find heavyweights of the entertainment and media verticals. Other...
Provided by Clicksharp Marketing
-
Case Studies
Helping SAP Turn More Companies Into Best-Run Businesses
Nov 2007
SAP's vision is simple: "Make every customer a best-run business." To live this vision, the world's largest business software company focuses on understanding every aspect of its customers' needs,...
Provided by Gerson Lehrman Group
-
White Papers
Five Trends Reshaping Multichannel Marketing
Jan 2009
Consumers expect more from their marketing program. They want to control when, how, and why one contacts them. If one doesn't create a reason for them to need them, the marketing door closes...
Provided by Wilson & Ellis Consulting
-
Case Studies
British Sugar Chooses BOARD to Deliver Planning, Budgeting and Forecasting
Feb 2009
British Sugar had identified the need to displace a complicated array of spreadsheets that made up its Planning, Budgeting and Forecasting processes. The complexities in the spreadsheets caused a...
Provided by board
-
Case Studies
Enhancing Services to Taxpayers and Citizens in Need
Jan 2009
Minnesota residents who lose their jobs because of downsizing or other reasons beyond their control turned to the state's Unemployment Insurance (UI) Program for help. Administered by the...
Provided by BearingPoint
-
Webcasts
Accelerated Engagement for Microsoft Online Services Partner Webcast Series
Mar 2009
This webcast provides ongoing Accelerated Engagement program updates including service updates, marketing planning and more.
Provided by Microsoft
-
White Papers
Fresh Ideas in Flash
Jan 2009
Blend of creative inspiration and individual approach to each customer compile professionalism peculiar to QArea design team Time4Design. Time4Design is the design department providing a complete...
Provided by QArea
-
Case Studies
Interactive One Selects NeuStar to Monitor Critical Web Applications
Jan 2009
The success of Interactive One's social media networks depends on the online experience of members and guests. Slow or poor performance, as well as website downtime, could damage the Interactive...
Provided by Neustar
-
Case Studies
BT's Business Continuity, Security and Governance Practice - Beating Targets to Raise Client
Feb 2008
BT has provided IT security services to the highest levels of government and leading financial companies for many years. Its highly qualified experts offer a comprehensive range of consultancy, BT...
Provided by Aspectus
-
Case Studies
Maconomy: Demonstrating Expertise Across a Breadth of Industry Segments
Feb 2008
Maconomy had achieved considerable success among its target market in the PR and advertising space, with big-name clients already on board. But it was in the IT, engineering and management...
Provided by Aspectus
-
Case Studies
Entuity: Establishing a Reputation for Network Management Excellence
Jul 2008
As Entuity sells solely through channel partners in the UK it also had difficulty securing customer case studies. With the UK media's emphasis on the end user, the key PR challenge was to grab the...
Provided by Aspectus
-
Case Studies
SecurEnvoy: Creating Maximum PR Impact With Minimal Budget
Feb 2008
SecurEnvoy offers secure remote access, email and Microsoft Windows password management, all through the humble hand-set and SMS messaging. SecurEnvoy may have started a trend, but before long,...
Provided by Aspectus
-
Case Studies
DeviceLock: Standing Out in a Competitive Marketplace
Jul 2008
As protecting information assets become a major priority for private and public sector organisations the endpoint security market is getting increasingly crowded. The company needed to distinguish...
Provided by Aspectus
-
Case Studies
Famatech: Establishing Credibility for a Russian Brand in the UK Market
Feb 2008
Radmin was very well established in its native Russia, but there was little awareness of it across Europe and, as all sales were generated through its website, the company had no presence at all...
Provided by Aspectus
-
Case Studies
BT Consulting and Systems Integration: Creating Positive News From Government IT
Feb 2008
BT had signed a major partnership agreement with the City of Edinburgh Council to develop a completely new way of managing and delivering public services. At a time when government IT projects...
Provided by Aspectus
-
Case Studies
Investit - Gaining an Edge With Intelligent Insight
Feb 2008
Despite the unique nature of service suite, Investit operated in a rather crowded marketplace, with vendors, analysts and big, non-specialist firms all hoping to gain a slice of the consultancy...
Provided by Aspectus
-
Case Studies
Utilyx: Replacing Failing Agencies to Create Success
Feb 2008
Utilyx knows all about the energy business, and how organisations can manage their energy price risk. The challenge for its PR was to explain a complex issue to a whole new audience - and...
Provided by Aspectus
-
Case Studies
The Energy Crops Company - Changing Minds About Renewable Energy
Feb 2008
Energy Crops Company delivers complete wood pellet-fired heating systems to organisations throughout the UK, helping them to reduce net carbon emissions. The Energy Crops Company's business was...
Provided by Aspectus
-
Case Studies
RLtec: Encouraging Investment by Overcoming Green Fatigue
Oct 2008
Cleantech company, RLtec, wanted to launch its dynamic demand technology, and had to introduce a complicated technology and explain complex ideas to a non-expert audience to support its ongoing...
Provided by Aspectus
-
Case Studies
TPT: Hooking Into International Stories to Break Into Top Tier Media
Nov 2008
As an ETRM vendor, Triple Point was operating in a crowded market. As a provider of integrated commodity trading solutions that were able to rise to the challenges of biofuels, carbon markets and...
Provided by Aspectus
-
Case Studies
Fidessa LatentZero: From Our Smallest Client to Our Biggest
May 2008
Fidessa LatentZero sits at the heart of the complex world of asset management. In years that Aspectus and Fidessa LatentZero have been working together, the company has seen dramatic changes: from...
Provided by Aspectus
-
Case Studies
CityIQ: Launching a New Service to the City and Beyond
Feb 2008
Following a successful project with a major city player, CityIQ was launching a new practice that offered expert procurement advice and solutions to its core client base as well as opening up...
Provided by Aspectus
-
Case Studies
Citigroup: Expanding Brand Recognition Across Europe
Feb 2008
Citigroup's Global Transactions Services is a world-leading provider of corporate cards but, as a relatively new entrant in to the market, had a limited profile in the UK and mainland Europe. It...
Provided by Aspectus
-
Case Studies
Alexander Mann Solutions: Going Beyond Recruitment in the HR Media
Feb 2008
Alexander Mann Solutions works with blue-chip companies worldwide to help them recruit, retain, and release their people efficiently and effectively. Alexander Mann Solutions was one of the...
Provided by Aspectus
-
Case Studies
Skillsarena: Taking Advantage of Current Events to Promote Technology
Feb 2008
Skillsarena is a small company with a massive market opportunity. The recruitment process can be both lengthy and costly, so getting it right first time round is absolutely essential. Although...
Provided by Aspectus
-
Case Studies
People Vision: Creating a Buzz in a Broad Range of Industries
Feb 2008
People Vision had developed a strong roster of clients and consultants through word of mouth and direct marketing. But the company was rapidly outgrowing this approach and it needed to make sure...
Provided by Aspectus
-
Case Studies
Temperus: Launching New Technology From Media Entrepreneur
Oct 2008
Monitoring employee activity is always a sensitive issue, and one that had already polarised the media following stories of several high-profile companies blocking access to social networking...
Provided by Aspectus
-
Case Studies
OpenHand: Using PR to Gain Market Share
Feb 2008
OpenHand software keeps organisations on the move by providing secure and flexible mobile email solutions. OpenHand operates within a saturated market, with one name dominating the field. Its...
Provided by Aspectus
-
Case Studies
Jentro: 'Empowering My World on My Mobile'
Feb 2008
Jentro provides mobile SatNav, integrated local search, social networking and other mobile experiences to customers across Europe. Jentro already had a strong presence in its native Germany and...
Provided by Aspectus
-
Case Studies
Iqua: Communicating Design and Technology With Style
Feb 2008
Iqua combines the best of Finnish mobile technology and Scandinavian design credentials in its series of Bluetooth mobile accessories. Iqua wanted to launch its products in the UK, with two...
Provided by Aspectus
-
White Papers
Applying Total Quality Management to Sales
Feb 2009
Developing a sales team during a thriving economy is a challenge. When one adds the dynamics of the current economic challenges, it is even more important to be strategic and focused on the...
Provided by HR Chally Group
-
White Papers
Utilizing White Papers to Generate Leads and Establish Industry Prominence
Mar 2009
Now more then ever, businesses need cost effective methods to generate solid, quality leads. One has reached a day and age where the old methods of finding leads just aren't efficient. As...
Provided by Jim Lodico
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Case Studies
PoliceOne Marketing Program Successfully Launches Code 3's Revolutionary New Emergency Lighting Technology and the New Defender Lightbar
Mar 2009
Code 3 had revolutionized emergency lighting by building a light bar that was two-times brighter than existing models, but needed to get the word out to the law enforcement market. Code 3...
Provided by Policeone.com
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Case Studies
CenterStone Software Case Study: Facilities Management On-Demand Provider Turns to Inforonics for Technical Support Help
Jan 2009
CenterStone has experienced significant growth in the number of corporate clients with global operations using its on-demand solutions. In response, CenterStone found a need to expand its...
Provided by Inforonics
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White Papers
Landing Pages 101: Best Practices for Better Conversion Rates
Aug 2008
During the last five years, online marketing has experienced explosive growth, moving beyond simple email blasts to pay-per-click, banner ads, online promotions, webinars and landing pages. To...
Provided by Marketbright
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White Papers
On-Demand Marketing Automation: Buyer's Checklist for Shopping for a Marketing Automation Provider
Oct 2008
For organizations that have limited marketing budgets, are just starting out with e-marketing, or want to inexpensively augment existing programs, on-demand marketing automation is a great...
Provided by Marketbright
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White Papers
Championing the Customer Cause at the Bank
Jan 2009
Customer management at banks is here to stay. So are customer strategies and strategies to manage shifting demographics. While banks have woken up to the fact that there is enough empirical...
Provided by Infosys Technologies
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White Papers
Profiting From Priceless Customer Complaints
Feb 2009
Common Business wisdom suggests it costs up to ten times as much to attract a new customer as it does to retain an existing one, providing the evidence - if it were needed - of the importance of...
Provided by CDC Software
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White Papers
How to Profit From Search Engine Marketing?
Jan 2009
Search Engine Marketing or SEM as it is commonly known is the broad term used to define the activities on web which are done to promote the website through search engines. All web surfers rely on...
Provided by Sigma Infotech
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White Papers
Assessment Practices That Insulate You From the Elements
Apr 2009
This white paper describes assessment design elements - represented symbolically by articles of clothing - that human resource leaders should look for to ensure they are getting maximum protection...
Provided by PeopleAnswers
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Case Studies
DeviceLock: Standing Out in a Competitive Marketplace
Jul 2008
As protecting information assets become a major priority for private and public sector organisations the endpoint security market is getting increasingly crowded. The company needed to distinguish...
Provided by Aspectus
-
Case Studies
SecurEnvoy: Creating Maximum PR Impact With Minimal Budget
Feb 2008
SecurEnvoy offers secure remote access, email and Microsoft Windows password management, all through the humble hand-set and SMS messaging. SecurEnvoy may have started a trend, but before long,...
Provided by Aspectus
-
Case Studies
Entuity: Establishing a Reputation for Network Management Excellence
Jul 2008
As Entuity sells solely through channel partners in the UK it also had difficulty securing customer case studies. With the UK media's emphasis on the end user, the key PR challenge was to grab the...
Provided by Aspectus
-
Case Studies
Maconomy: Demonstrating Expertise Across a Breadth of Industry Segments
Feb 2008
Maconomy had achieved considerable success among its target market in the PR and advertising space, with big-name clients already on board. But it was in the IT, engineering and management...
Provided by Aspectus
-
Case Studies
BT's Business Continuity, Security and Governance Practice - Beating Targets to Raise Client
Feb 2008
BT has provided IT security services to the highest levels of government and leading financial companies for many years. Its highly qualified experts offer a comprehensive range of consultancy, BT...
Provided by Aspectus
-
Case Studies
Interactive One Selects NeuStar to Monitor Critical Web Applications
Jan 2009
The success of Interactive One's social media networks depends on the online experience of members and guests. Slow or poor performance, as well as website downtime, could damage the Interactive...
Provided by Neustar
-
White Papers
Fresh Ideas in Flash
Jan 2009
Blend of creative inspiration and individual approach to each customer compile professionalism peculiar to QArea design team Time4Design. Time4Design is the design department providing a complete...
Provided by QArea
-
Webcasts
Accelerated Engagement for Microsoft Online Services Partner Webcast Series
Mar 2009
This webcast provides ongoing Accelerated Engagement program updates including service updates, marketing planning and more.
Provided by Microsoft
-
Case Studies
Enhancing Services to Taxpayers and Citizens in Need
Jan 2009
Minnesota residents who lose their jobs because of downsizing or other reasons beyond their control turned to the state's Unemployment Insurance (UI) Program for help. Administered by the...
Provided by BearingPoint
-
Case Studies
British Sugar Chooses BOARD to Deliver Planning, Budgeting and Forecasting
Feb 2009
British Sugar had identified the need to displace a complicated array of spreadsheets that made up its Planning, Budgeting and Forecasting processes. The complexities in the spreadsheets caused a...
Provided by board
-
White Papers
Five Trends Reshaping Multichannel Marketing
Jan 2009
Consumers expect more from their marketing program. They want to control when, how, and why one contacts them. If one doesn't create a reason for them to need them, the marketing door closes...
Provided by Wilson & Ellis Consulting
-
Case Studies
Helping SAP Turn More Companies Into Best-Run Businesses
Nov 2007
SAP's vision is simple: "Make every customer a best-run business." To live this vision, the world's largest business software company focuses on understanding every aspect of its customers' needs,...
Provided by Gerson Lehrman Group
-
White Papers
Small Business Guide to Web-Based Video Marketing
Jul 2008
Major corporations awoke to the potential of web-based video a long time ago. Among the most popular channels on YouTube, one can find heavyweights of the entertainment and media verticals. Other...
Provided by Clicksharp Marketing
-
Case Studies
Green Mountain Coffee Roasters, Inc. Deploys Trade Promotion Management in Less Than Five Months
Jan 2009
Green Mountain Coffee Roasters, Inc. (GMCR) wanted to move from a reactive, disparate trade management process to a more proactive, integrated approach to retain a leadership position in the...
Provided by Oracle
-
Case Studies
Knowles Electronics Streamlines Manufacturing and Sales Processes and Improves Productivity
Jan 2009
Knowles Electronics wanted to streamline product manufacturing, validation, and sales processes in the competitive electronics market and improve accuracy in manufacturing and sales processes to...
Provided by Oracle
-
Case Studies
MicroPulse Technologies Accelerates Sale Close Time by 30% and Cuts Operational Costs by 60% With Dell PartnerDirect
Oct 2008
MicroPulse Technologies must provide customers with the right solutions and the right answers quickly to retain business and shut out competitors. With a small sales and engineering staff, time is...
Provided by Dell
-
Case Studies
Fujitsu Case Study: Post Office Limited
Nov 2007
Off late, two-thirds of the way through the programme, the Royal Mail's 350-year postal monopoly ended; this was on top of the governments' decision to change how benefit payments were made....
Provided by Fujitsu
-
Webcasts
VAR/SI Community Microsoft Online Services Launch Webcast
Nov 2008
Microsoft Online Services provide software delivered as a hosted service directly from Microsoft data centers, managed by Microsoft staff and with a guaranteed 99.9 percent Service Level...
Provided by Microsoft
-
Webcasts
Microsoft and Tech Data - New Opportunities for You Selling Hosted Services!
Nov 2008
Microsoft Online Services provide software delivered as a hosted service directly from Microsoft data centers, managed by Microsoft staff and with a guaranteed 99.9 percent Service Level...
Provided by Microsoft
-
Webcasts
Microsoft Online Services Value Added Reseller Update
Nov 2008
This webcast provide partners with the most relevant data around the Business Productivity Online Suite and Quickstart for Online Services program.
Provided by Microsoft
-
Case Studies
The George Washington University Reduces Errors and Improves Productivity With Data Controls
Oct 2008
George Washington University wanted to reduce data entry errors and maintain customizations on data entry forms without requiring rewriting of code with each upgrade or patch. The challenge was to...
Provided by Oracle
-
White Papers
The Four Human Resource Documents Every Manager Can't Live Without
Feb 2008
Human Resource policies and procedures are important, for anyone who is involved with these issues, to understand. In fact, it is absolutely vital that all participants in performing day-to-day...
Provided by Atlas Business Solutions
-
Case Studies
Small Brazilian Businesses Get Big Help With Affordable Software + Services Solution
Sep 2008
SupplySystems, based in São Paulo, Brazil, is a Microsoft Certified Partner that specializes in providing mobile and supply system technology solutions. SupplySystems recognized a need to serve...
Provided by Microsoft
-
Case Studies
Pennsylvania Public Welfare Agency Doubles Caseworker Productivity While Saving $84,000 a Year in Electricity Costs With Dual-Monitor Solution From Dell
Aug 2008
Caseworkers at the Pennsylvania Department of Public Welfare, Office of Income Maintenance were running into efficiency and accuracy problems because their primary casework application monopolized...
Provided by Dell
-
Webcasts
TechNet Webcast: Microsoft Online Services: Critical Infrastructure and Operations for Delivering Secure, Enterprise-Class Software Services (Level 200)
Sep 2008
The presenter of this webcast focuses on the operations and infrastructure for delivering Microsoft Online Services, enterprise-class software hosted by Microsoft and delivered as a subscription...
Provided by Microsoft
-
Case Studies
Technical Support Deal Cuts Computer Maintenance Costs by 25 Per Cent
Jun 2008
Worcestershire Health ICT Services is pioneering the adoption of new IT infrastructure in the Worcestershire healthcare economy, working in a new five-year business partnership with Microsoft, BT...
Provided by Microsoft
-
Case Studies
Advanced Customer Services Answer the Call for Alltel
Jul 2008
As the owner and operator of America's largest wireless network, Alltel answers to more than 11 million customers. When so many customers depend on a wireless service, it is important to keep its...
Provided by Oracle
-
Case Studies
Schroders Optimizes Employee Relationship Management Globally With Performance-Driven HR
Jul 2008
Schroders wanted to leverage staff skills for business growth while incentivizing employee performance and loyalty in the competitive financial services sector through world-class, competitive...
Provided by Oracle
-
White Papers
Customer Services for Dell Equallogic: Ensuring Your Success
Jan 2008
Data is a strategic asset that supports their company's performance and profitability. The solution and company one selects to store that data is a critical investment. When people choose Dell...
Provided by Dell EqualLogic
-
White Papers
Marketing Information Systems From a CPG Industry Perspective
Jul 2008
(CPG) organizations have typically invested in inward-looking information systems, such as supply chain and finance, and have shied away from market information systems. While the existing...
Provided by Investcorp
-
White Papers
Redefining the Customer Experience
May 2008
People begin by searching online for cameras noting the benefits of certain makes, models, features and prices. They follow up with a shortlist of cameras that they want to touch, feel and see....
Provided by Jupitermedia
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Case Studies
WebEx Support Center Helps CBORD Keep Mission-Critical Systems Running
Nov 2007
Founded in 1975, the CBORD Group, Inc. is an international provider of technology solutions that manage auxiliary operations for a wide variety of industries including colleges and universities...
Provided by WebEx Communications
-
Webcasts
Financial Management for Non-Financial Executives and Managers
Nov 2007
The objective of this webcast is to create an understanding of the financial skills in the context of being a more effective leader, with the capability to leverage financial acumen to excel both...
Provided by Leadership for International Finance
-
Case Studies
Gamania and Dell Team Up to Achieve Online Gaming Excellence
Apr 2008
Gamania wanted a stable server room environment to support peak loads of up to 300,000 online gamers. In addition, the company needed to ensure that its cooling and power infrastructure was...
Provided by Dell
-
Case Studies
Optimizing Production Scheduling Helps POSCO to Meet New Customer Demands and Reduce Costs
Jan 2008
Customer demands for shorter fulfillment cycles were having a negative effect on profitability because of the higher production costs associated with increased surplus (partly used steel slabs)....
Provided by IBM
-
Case Studies
A Major Electronics Manufacturer Realigns Its R&D Activities to Respond to Market Demands and Encourage Innovation
Jan 2008
The electronics maker needed to improve its innovation capabilities to achieve its goal of becoming a world-class leader that is capable of creating and leading new markets instead of remaining a...
Provided by IBM
-
Webcasts
The Big Easy Office: Earning Partner Subsidy Funding From Microsoft With Qualifying Purchases
Apr 2008
The presenter of this webcast will explain how to earn a services subsidy to purchase additional services or products from a partner of one's own choice to enrich the solution. The presenter will...
Provided by Microsoft Tips
-
Webcasts
Health Plan Customer Experience: From Enraged to Engaged
May 2008
Let's face it; customer experience is a major problem for health plans. Consumer data from Forrester Research shows that members give their health plans very poor grades across every aspect of...
Provided by Microsoft Tips
-
White Papers
Retail
Feb 2008
Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser....
Provided by Softweb Solutions
-
White Papers
Collaborate on an Employment Manual With HR
Dec 2007
Corporate attorneys often work together with human resources personnel to develop employment and policy manuals. These manuals set expectations and guidelines for employees and must adhere to...
Provided by Microsoft Tips
-
White Papers
Small Business Guide to Web-Based Video Marketing
Jul 2008
Major corporations awoke to the potential of web-based video a long time ago. Among the most popular channels on YouTube, one can find heavyweights of the entertainment and media verticals. Other...
Provided by Clicksharp Marketing
-
Case Studies
Helping SAP Turn More Companies Into Best-Run Businesses
Nov 2007
SAP's vision is simple: "Make every customer a best-run business." To live this vision, the world's largest business software company focuses on understanding every aspect of its customers' needs,...
Provided by Gerson Lehrman Group
-
White Papers
Five Trends Reshaping Multichannel Marketing
Jan 2009
Consumers expect more from their marketing program. They want to control when, how, and why one contacts them. If one doesn't create a reason for them to need them, the marketing door closes...
Provided by Wilson & Ellis Consulting
-
Case Studies
British Sugar Chooses BOARD to Deliver Planning, Budgeting and Forecasting
Feb 2009
British Sugar had identified the need to displace a complicated array of spreadsheets that made up its Planning, Budgeting and Forecasting processes. The complexities in the spreadsheets caused a...
Provided by board
-
Case Studies
Enhancing Services to Taxpayers and Citizens in Need
Jan 2009
Minnesota residents who lose their jobs because of downsizing or other reasons beyond their control turned to the state's Unemployment Insurance (UI) Program for help. Administered by the...
Provided by BearingPoint
-
Webcasts
Accelerated Engagement for Microsoft Online Services Partner Webcast Series
Mar 2009
This webcast provides ongoing Accelerated Engagement program updates including service updates, marketing planning and more.
Provided by Microsoft
-
White Papers
Fresh Ideas in Flash
Jan 2009
Blend of creative inspiration and individual approach to each customer compile professionalism peculiar to QArea design team Time4Design. Time4Design is the design department providing a complete...
Provided by QArea
-
Case Studies
Interactive One Selects NeuStar to Monitor Critical Web Applications
Jan 2009
The success of Interactive One's social media networks depends on the online experience of members and guests. Slow or poor performance, as well as website downtime, could damage the Interactive...
Provided by Neustar
-
Case Studies
BT's Business Continuity, Security and Governance Practice - Beating Targets to Raise Client
Feb 2008
BT has provided IT security services to the highest levels of government and leading financial companies for many years. Its highly qualified experts offer a comprehensive range of consultancy, BT...
Provided by Aspectus
-
Case Studies
Maconomy: Demonstrating Expertise Across a Breadth of Industry Segments
Feb 2008
Maconomy had achieved considerable success among its target market in the PR and advertising space, with big-name clients already on board. But it was in the IT, engineering and management...
Provided by Aspectus
-
Case Studies
Entuity: Establishing a Reputation for Network Management Excellence
Jul 2008
As Entuity sells solely through channel partners in the UK it also had difficulty securing customer case studies. With the UK media's emphasis on the end user, the key PR challenge was to grab the...
Provided by Aspectus
-
Case Studies
SecurEnvoy: Creating Maximum PR Impact With Minimal Budget
Feb 2008
SecurEnvoy offers secure remote access, email and Microsoft Windows password management, all through the humble hand-set and SMS messaging. SecurEnvoy may have started a trend, but before long,...
Provided by Aspectus
-
Case Studies
DeviceLock: Standing Out in a Competitive Marketplace
Jul 2008
As protecting information assets become a major priority for private and public sector organisations the endpoint security market is getting increasingly crowded. The company needed to distinguish...
Provided by Aspectus
-
Case Studies
Famatech: Establishing Credibility for a Russian Brand in the UK Market
Feb 2008
Radmin was very well established in its native Russia, but there was little awareness of it across Europe and, as all sales were generated through its website, the company had no presence at all...
Provided by Aspectus
-
Case Studies
BT Consulting and Systems Integration: Creating Positive News From Government IT
Feb 2008
BT had signed a major partnership agreement with the City of Edinburgh Council to develop a completely new way of managing and delivering public services. At a time when government IT projects...
Provided by Aspectus
-
Case Studies
Investit - Gaining an Edge With Intelligent Insight
Feb 2008
Despite the unique nature of service suite, Investit operated in a rather crowded marketplace, with vendors, analysts and big, non-specialist firms all hoping to gain a slice of the consultancy...
Provided by Aspectus
-
Case Studies
Utilyx: Replacing Failing Agencies to Create Success
Feb 2008
Utilyx knows all about the energy business, and how organisations can manage their energy price risk. The challenge for its PR was to explain a complex issue to a whole new audience - and...
Provided by Aspectus
-
Case Studies
The Energy Crops Company - Changing Minds About Renewable Energy
Feb 2008
Energy Crops Company delivers complete wood pellet-fired heating systems to organisations throughout the UK, helping them to reduce net carbon emissions. The Energy Crops Company's business was...
Provided by Aspectus
-
Case Studies
RLtec: Encouraging Investment by Overcoming Green Fatigue
Oct 2008
Cleantech company, RLtec, wanted to launch its dynamic demand technology, and had to introduce a complicated technology and explain complex ideas to a non-expert audience to support its ongoing...
Provided by Aspectus
-
Case Studies
TPT: Hooking Into International Stories to Break Into Top Tier Media
Nov 2008
As an ETRM vendor, Triple Point was operating in a crowded market. As a provider of integrated commodity trading solutions that were able to rise to the challenges of biofuels, carbon markets and...
Provided by Aspectus
-
Case Studies
Fidessa LatentZero: From Our Smallest Client to Our Biggest
May 2008
Fidessa LatentZero sits at the heart of the complex world of asset management. In years that Aspectus and Fidessa LatentZero have been working together, the company has seen dramatic changes: from...
Provided by Aspectus
-
Case Studies
CityIQ: Launching a New Service to the City and Beyond
Feb 2008
Following a successful project with a major city player, CityIQ was launching a new practice that offered expert procurement advice and solutions to its core client base as well as opening up...
Provided by Aspectus
-
Case Studies
Citigroup: Expanding Brand Recognition Across Europe
Feb 2008
Citigroup's Global Transactions Services is a world-leading provider of corporate cards but, as a relatively new entrant in to the market, had a limited profile in the UK and mainland Europe. It...
Provided by Aspectus
-
Case Studies
Alexander Mann Solutions: Going Beyond Recruitment in the HR Media
Feb 2008
Alexander Mann Solutions works with blue-chip companies worldwide to help them recruit, retain, and release their people efficiently and effectively. Alexander Mann Solutions was one of the...
Provided by Aspectus
-
Case Studies
Skillsarena: Taking Advantage of Current Events to Promote Technology
Feb 2008
Skillsarena is a small company with a massive market opportunity. The recruitment process can be both lengthy and costly, so getting it right first time round is absolutely essential. Although...
Provided by Aspectus
-
Case Studies
People Vision: Creating a Buzz in a Broad Range of Industries
Feb 2008
People Vision had developed a strong roster of clients and consultants through word of mouth and direct marketing. But the company was rapidly outgrowing this approach and it needed to make sure...
Provided by Aspectus
-
Case Studies
Temperus: Launching New Technology From Media Entrepreneur
Oct 2008
Monitoring employee activity is always a sensitive issue, and one that had already polarised the media following stories of several high-profile companies blocking access to social networking...
Provided by Aspectus
-
Case Studies
OpenHand: Using PR to Gain Market Share
Feb 2008
OpenHand software keeps organisations on the move by providing secure and flexible mobile email solutions. OpenHand operates within a saturated market, with one name dominating the field. Its...
Provided by Aspectus
-
Case Studies
Jentro: 'Empowering My World on My Mobile'
Feb 2008
Jentro provides mobile SatNav, integrated local search, social networking and other mobile experiences to customers across Europe. Jentro already had a strong presence in its native Germany and...
Provided by Aspectus
-
Case Studies
Iqua: Communicating Design and Technology With Style
Feb 2008
Iqua combines the best of Finnish mobile technology and Scandinavian design credentials in its series of Bluetooth mobile accessories. Iqua wanted to launch its products in the UK, with two...
Provided by Aspectus
-
White Papers
Applying Total Quality Management to Sales
Feb 2009
Developing a sales team during a thriving economy is a challenge. When one adds the dynamics of the current economic challenges, it is even more important to be strategic and focused on the...
Provided by HR Chally Group
-
White Papers
Utilizing White Papers to Generate Leads and Establish Industry Prominence
Mar 2009
Now more then ever, businesses need cost effective methods to generate solid, quality leads. One has reached a day and age where the old methods of finding leads just aren't efficient. As...
Provided by Jim Lodico
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Case Studies
PoliceOne Marketing Program Successfully Launches Code 3's Revolutionary New Emergency Lighting Technology and the New Defender Lightbar
Mar 2009
Code 3 had revolutionized emergency lighting by building a light bar that was two-times brighter than existing models, but needed to get the word out to the law enforcement market. Code 3...
Provided by Policeone.com
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Case Studies
CenterStone Software Case Study: Facilities Management On-Demand Provider Turns to Inforonics for Technical Support Help
Jan 2009
CenterStone has experienced significant growth in the number of corporate clients with global operations using its on-demand solutions. In response, CenterStone found a need to expand its...
Provided by Inforonics
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White Papers
Landing Pages 101: Best Practices for Better Conversion Rates
Aug 2008
During the last five years, online marketing has experienced explosive growth, moving beyond simple email blasts to pay-per-click, banner ads, online promotions, webinars and landing pages. To...
Provided by Marketbright
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White Papers
On-Demand Marketing Automation: Buyer's Checklist for Shopping for a Marketing Automation Provider
Oct 2008
For organizations that have limited marketing budgets, are just starting out with e-marketing, or want to inexpensively augment existing programs, on-demand marketing automation is a great...
Provided by Marketbright
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White Papers
Championing the Customer Cause at the Bank
Jan 2009
Customer management at banks is here to stay. So are customer strategies and strategies to manage shifting demographics. While banks have woken up to the fact that there is enough empirical...
Provided by Infosys Technologies
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White Papers
Profiting From Priceless Customer Complaints
Feb 2009
Common Business wisdom suggests it costs up to ten times as much to attract a new customer as it does to retain an existing one, providing the evidence - if it were needed - of the importance of...
Provided by CDC Software
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White Papers
How to Profit From Search Engine Marketing?
Jan 2009
Search Engine Marketing or SEM as it is commonly known is the broad term used to define the activities on web which are done to promote the website through search engines. All web surfers rely on...
Provided by Sigma Infotech
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White Papers
Assessment Practices That Insulate You From the Elements
Apr 2009
This white paper describes assessment design elements - represented symbolically by articles of clothing - that human resource leaders should look for to ensure they are getting maximum protection...
Provided by PeopleAnswers
