IT Analysis - iPhone, YouTube, We Manage

Information technology now plays such a large part in people's lives that its emotional impact in the workplace has drifted through a feeling of imposition and indifference and arrived at one of desire. Recently thousands queued to be the first to receive a new Apple iPhone, with Apple claiming over a million sales in the first three days. As well as device appeal creating populist swings in favour and fashion, a similar effect is occurring with online content and services. Traffic on the internet is becoming dominated by the extensive use of mass media and video download sites and services such as YouTube and the BBC iPlayer - technology not only 'On demand', but in demand.