Italian Car Maker Forms Stronger Customer, Fan Connection With Top-Performing Web Site
Ferrari wanted to make its Web site as state-of-the-art and captivating as the cars it manufactures. The company migrated from a Java-based infrastructure to Microsoft Office SharePoint Server 2007 to streamline development, simplify content management, and improve the user experience. With the new site, Ferrari has created a stronger audience connection. Site traffic has increased by 237 percent, with a 150 percent increase in unique visitors.