JB Hi-Fi Turns Up the Volume on Sales With Innovative Mobility Solution
Consumer electronics retailer JB Hi-Fi needed to overhaul the outdated and manual sales process used in stores. Inefficient methods were costing the company time, money and possibly customers. In response, JB Hi-Fi gave its in-store sales staff wireless handheld devices running Windows Mobile and a customized application built using the Microsoft .NET development framework. The solution has transformed the customer experience at JB Hi-Fi stores by giving salespeople all the tools and information they need at their fingertips. The sales process is now fast, accurate and streamlined, increasing customer throughput and boosting revenues. The wireless handhelds have also proven invaluable in improving communications across the company and rolling out staff training on new products.