JohnsonDiversey, Inc. Increases Sales Visibility and Supports Client Retention With Hosted CRM Solution

JohnsonDiversey Inc. wanted to replace the company's legacy Customer Relationship Management (CRM) system with a user-friendly solution to facilitate adoption by the North American sales team, which serves customers including building managers, large retailers, education facilities, and healthcare organizations and increase visibility into the indirect sales pipeline to drive growth and data-based decision making for business executives. The challenge was to minimize deployment and maintenance expenses, while ensuring system reliability. JohnsonDiversey Inc. implemented Oracle CRM On Demand to increase visibility into sales pipeline at the employee, product category, and distributor levels.