Kenilworth Publishing: "Say It to Max" Veteran Publishing Company Improves Team Efficiency, Recovers Lost Revenue, and Builds Clients' Market Share With Maximizer

This case study illustrates how Kenilworth Publishing Company was able to improve team efficiency, recover lost revenue, and builds clients' market share by implementing Maximizer Enterprise, software. This paper writes about the company's history, the problems it faced when expending its clients base and how the problem was tackled. Kenilworth Publishing Company was founded in 1989 in Richmond Hill, Ontario. It is a full-service media company that publishes print magazines for diverse sectors such as jeweler, franchising, construction, chemistry, turf, and sign making. In its 14 years of business, the company aimed at providing high quality of service to its customers and in this endeavor it was assisted by Maximizer Enterprise through its improved team efficiency. In 1993, Kenilworth realized that to maintain their culture of excellence and to strengthen each new client's profile within their respective industries with a high-value publication, The company will have to streamline their customer information management and deadline tracking processes. This was taken care of by Maximizer Enterprise. The software helped the company in greatly improving the efficiency of their sales, marketing, and support teams. This was done through automated reminders and the ability to capture information from all client and prospect interaction aimed at meeting the deadline with quality work.