KPN Drives a Customer-Centric Approach and Simplifies IT Systems With Prebuilt Integrations

KPN provides high-quality telephone, internet and television services and products and is an all-round provider of ICT services. The communications provider realized that to attract new customers, retain its more than 30 million existing customers, and remain competitive as a multiplay provider, it needed to focus on creating a more customer-centric business and aligning its IT systems to meet this objective. KPN embarked on a major strategic IT project, ultimately deploying Oracle's Siebel CRM and Oracle Application Integration Architecture for Communications to transform its business and improve customer satisfaction.