KWI: Turning an Unknown Name Into a World-Leading Brand
KWI is one of the world's leading providers of ETRM - Energy Trading and Risk Management systems, with customers spanning the biggest names in the energy industry. Risk management is a complex issue in the energy market, but has important ramifications for senior management and shareholders alike. However, ETRM was a relatively new concept, dominated by a few big, but cumbersome players. Aspectus' challenge was to target Chief Executives and make them sit up and listen to KWI and its unique take on the ETRM message. Aspectus' initial work for KWI revolved around developing a series of packaged storylines on energyRISK, its unique risk methodology.