La Poste Implements Solution to Better Understand Customers

The company wanted to understand customers better and share knowledge among the players in the customer relationship (sales force, customer service, marketing) through all sales channels and structure and standardize sales processes nationally. The challenge was to implement a global Customer Relationship Management (CRM) tool able to manage customer processes - including SFA (Sales Force Automation), telesales call center management, customer service, marketing campaigns, and operational piloting - across the organization and standardize and facilitate sales activities that align with overall sales strategy. The company deployed Oracle's Siebel CRM solution and Siebel Business Analytics to 3,000 users and optimized sales activities - including monitoring, opportunity management, and contract development - in more than 40 regional mail departments.