Lead Generation: 8 Tips to Improve Your Company's Lead Generation

According to BtoB magazine - Interactive Marketing Guide 2008, marketing professionals report spending growth for lead generation, or referrals, will increase 30.9% over last year, beating out all other categories of spending except rich media/video. Lead generation involves getting access to information on qualified consumers interested in one's particular product or service and in the end, isn't about generating more leads; it's about generating actionable leads that drive sales. Optimizing the lead generation process and activities translates to improvement in lead quality, ultimately shortening the sales cycle.