Lead Your Organization Away From Being Too Independent In Working With Trends

If you are a leader in your enterprise (whether formally by job or informally by credibility), you have an opportunity to ask questions that can expose the weaknesses of internally dominated thinking. The best questions are those that expose the lack of external testing of your organization's thinking. Those in your company to whom you pose such questions will soon realize that you'll inevitably ask about external testing, and will soon learn to do such testing in advance to avoid the potential embarrassment of being unprepared when you ask.