Leadership Brand: Developing Customer-Focused Leaders To Drive Performance And Build Lasting Value

In the Pursuit of Leadership, thousands of books and articles have been published. So why one more? This book focuses on what is called the leadership brand and offers two insights into how to in - crease the quality of leadership. First, leaders versus leadership. They're not the same thing. Both matter. Focusing on the leader emphasizes the qualities of the individual and how he or she leads and engages others. A leader focus works on the knowledge, skills, and values a leader demonstrates and works to help individuals become more proficient in their ability to direct others. Focusing on leadership emphasizes the quality of leaders throughout an organization, not just an individual leader and the systems and processes that create these leaders.