Leads Customers Growth Increases Sales Process Efficiency

Leads Customers Growth (LCG) was conceived in 2001 as a lead generation firm specializing in generating business online. The challenge was to create single view of the customer for all sales groups; integrate Customer Relationship Management (CRM) into custom marketing campaigns to identify campaign success; improve insight into business with reporting and analysis capabilities. The company implemented Oracle's Siebel Sales to consolidate data that was previously held in separate, hard-to-integrate, Salesforce.com, Goldmine, and SugarCRM systems.