Lean Your Marketing
Source: American Express
Today's companies are innovative and focus on waste reduction, improved lead time, maximized flexibility and upgraded quality using lean principles. But few are transferring these principles to their marketing practice. Some marketers still believe a system will stunt their creativity, but it has been proved time and time again that a system will stimulate creativity. Applying lean principles to your marketing will lead to more creative ideas that your customer truly wants rather than just another cute campaign.