Lesite.tv Improved Marketing Campaign Success and Increased Sales Productivity While Controlling Costs
Lesite.tv wanted to provide a multi-channel, easy-to-use Customer Relationship Management (CRM) system that can be deployed rapidly and optimize customer knowledge over the various life-cycle phases: pre-sales, after sales, marketing, etc. The challenge was to categorize different types of prospects more effectively (establishment heads, teachers, institutional users, local authorities, etc.) and communicate a unified customer vision and avoid increasing the number of silo commercial databases within the company. Lesite.tv worked with Logica Management Consulting to deploy Oracle CRM On Demand to 15 users in less than four months over the key customer relations functions - managing campaigns, sales, commercial opportunities, support, and requests for assistance.