Source: Axia Marketing
This paper studies the concept of e-Fulfillment. It makes an evaluation of the system and seeks to enumerate the benefits of the system. It also studies the advantages accruing to the customers, clients and prospects. It also investigates the delivery applications of the concept of e-Fulfillment. e-Fulfillment has been defined as the process of dispatching requested data, materials, and services to customers. The paper also seeks to find newer ways of utilizing this concept and then to use it for increasing efficiency and decreasing costs. e-Fulfillment involves the use of electronic media instead of the traditional print material for the purpose of sending information or goods. This system leads to the reduction in time as well as costs, since it eliminates printing and postage costs. It also ensures better customer satisfaction by taking lesser time to fulfill their needs. The concept has delivery applications too. The paper discusses three different situations where this concept can be used. It also helps in relationship building and therefore is helpful in permission-based marketing. The concept of permission-based marketing forms the core of e-Fulfillment. The paper then deals with the various options available for electronic fulfillment of the requests. This involves "Webification". e-Fulfillment helps in cutting costs by avoiding expenses such as printing and posting.