Linea Madrid Gains the Ability to Deliver Personalized and Proactive Citizen Support Services With IT Solution

Linea Madrid wanted to ensure a consistent standard of quality across all of the support services' consultation channels and optimize efficiency and proactive capabilities by offering increased and more personalized services, with available public resources. The challenge was to implement a consolidated IT solution to provide an integrated and consistent overview of support services and provide a tool that enables the organization to oversee, control, and access detailed analyses of service quality. Linea Madrid worked with Oracle Partner Informatica El Corte Ingles to implement Oracle's Siebel Public Sector CRM to integrate Linea Madrid's public interactive telephone and office services to increase efficiency and ensure a high standard of quality.