Live BNET Webinar: Integrating Social Media into the Entire Customer Lifecycle

As social media rises to prominence and becomes an imperative for marketing organizations, its role and potential impact can be lost on sales and customer support groups. Companies enlist entire teams of social marketers to maintain their social presence and gain ardent enthusiasts at the top end of the funnel, but how many are willing to invest in social media beyond the initial awareness and lead generation initiatives? Is social media just for marketing, or can sales and customer support take advantage of social media to engage their customers and prospects?

Join InsideView and Parature, featuring Phil Wainwright, BNET Blogger, Gregory Brush, Vice President, Sales & Customer Success, InsideView and Mike Minelli, Chief Revenue Officer, Parature, for a BNET-hosted Webcast to learn:

• Where social media fits in sales and customer support
• How to leverage social media across your entire marketing, sales and customer support organizations
• Why an integrated approach to social media will help you to close more deals, accelerate existing sales cycles, and improve customer support

View now to learn more!