Loyalty Programme Enables Content Management and Improves Business Productivity With Integrated Server Platform
For over a decade, millions of New Zealanders have enjoyed the benefits of Fly Buys, the country's largest and most comprehensive consumer loyalty programme. Responsibility for Fly Buys' smooth operation lies with Loyalty New Zealand, a Wellington-based company that manages every element of the programme. High membership growth and increased service offerings placed increased reliance on call centre resources and meant Loyalty New Zealand's information management and data processes became disparate and costly to maintain. Productivity was compromised and the business needed a dynamic, integrated IT platform. To coincide with a major re-launch of the Fly Buys brand, Loyalty New Zealand engaged Provoke Solutions to design and build a new website as part of a broader rollout of Microsoft's SharePoint Server 2007 platform.