Mainstreaming Web Data With SAS Web Analytics 5.3

All too often, Web site data stays inside the Web team. Granted, it is leveraged for useful endeavors such as understanding Web traffic, tracking online behavior, and improving site performance. However, in this multi-channel world, valuable customer insight is gained and marketing abilities are enhanced when Web site data is combined with data from other customer contact points, such as call centers, stores, and offline marketing campaigns. Learn how new SAS Web Analytics software leverages SAS 9.2 to maximize Web data.