Major Online Merchandiser Sees a Big Drop in Shopping Cart Abandonment Following Deployment of VeriSign Extended Validation SSL Certificates

Founded on the premise of offering high-quality brand-name merchandise, Salt Lake City, Utah-based overstock.com leverages the power of the Internet to offer consumers convenient access to enticing bargains. The company was looking for ways to further enhance its customer's confidence and comfort when transacting on its Web site. The ever increasingly competitive online marketplace makes it necessary for companies to innovate to remain competitive. overstock.com deployed the VeriSign Secured Seal and VeriSign Extended Validation SSL Certificates to further enhance customers' confidence when transacting on its Web site. As a result of the enhancement, site visitors with browsers that support the new certificate now abandon their shopping cart 8.6% less than other site visitors.