Making A Million Bucks Doesn't Mean You Have Great Cash Flow
Source: American Express
There are a lot of misconceptions about cash flow. Here is a brief rundown of what cash flow is not. Cash flow is not Your sales revenue, Your checking account balance, Your profit. So let's take a look at the website claim and figure out just how much cash that company might have on hand after their big sales day. This paper gives some of the expenses that may have been incurred for this brief product launch Product development fees, Website development fees, Pay per click advertising fees etc.