Making A Revenue Projection: How To Project Income When You Depend On A Few Large Accounts

The problem with projecting revenue when your business depends on a few large accounts is predicting when you're going to land that next new client and how much the new business will be worth. Many times owners will wet their fingers, stick them in the wind, and pick a number at random to put on their financial forecasts. Then they whip the sales team to meet the numbers.