Malaysian Marketing Agency Uses New Web Technologies to Attract Savvy Consumers
Arc Worldwide is a major direct marketing agency. As part of the Leo Burnett advertising agency, the company operates in 37 countries globally and employs 1,300 people. The Malaysian operation of Arc Worldwide had enjoyed a substantial rise in the number of clients seeking rich Internet applications for e-commerce since 2006; however this was also bringing concerns about security and protecting intellectual property. The company sought a secure technology to build its Internet applications which would reduce the risk of decompiling. After some consideration, Arc Worldwide chose to adopt Microsoft Silverlight for developing client solutions and found that as well as increasing security, Silverlight offered a more cost-effective means of building applications.