Managed On-Line Services a Positive, Value-Centric Response to Emerging Broadband Content and Applications

With triple play service delivery now a reality, service providers are shifting their attention to new, innovative solutions that exploit the network's ability to create new services and business models. Nowhere is this quest more urgent than in the value chain for broadband applications and content delivered "Over-The-Top" (OTT) of consumers' Internet access service. The Alcatel-Lucent Triple Play Service Delivery Architecture (TPSDA), combined with new application assurance enhancements for the Alcatel-Lucent Service Router portfolio, give service providers a positive, value-centric approach to embrace OTT as an opportunity.