Managing Alliances And Joint Ventures

Inevitably this short paper cannot do full justice to the complexity and challenges presented by the collaborative form of organizational development and business management. Hopefully it will highlight the main issues to be faced in setting up and running a collaborative venture without putting anyone off considering this as an option. Collaboration is an approach to business and market development that is not restricted to large companies: it is relevant to SMEs also. More companies should take a look at this.