Managing Customer Profitability Measurement Systems
Source: Objective Business Services
Throughout the implementation of customer profitability measurement in your organization people are the key ingredient to success. Ensuring that you involve the right people at the right time as the project develops is one of the things you can do right to ensure that your implementation delivers on your expectations and requirements within your time and budget constraints. Marketing often has a central role in all aspects of customer profitability implementation management, because understanding the economic relationship between customers and company is close to the essence of the Marketer's role. Nonetheless you can't do it alone: implementing customer profitability is a project that demands a cross-functional management process to bring the skills and knowledge of almost every part of your company together.