Market Focus Report: The Value of Mobile and Social for CRM
Source: Salesforce.com Australia
Adding mobile access and social collaboration to CRM delivers significant benefits. In a survey of CRM decision makers, Nucleus found that providing sales people with mobile device access to CRM drives a 14.6 percent productivity increase, and adding social drives an additional 11.8 percent productivity boost. Given the significant ROI opportunity, all organisations should consider mobile and social CRM adoption.