Marketing At Retail Initiative (MARI)

This White papers presents the rationale for the MARI Proof of Concept test, the factors that lead to it, he different interest groups involved, the participants and methodology for the program, findings nd next steps. The Marketing At Retail Initiative (MARI) Proof of Concept test provides new thinking in how to reach and engage the shopper in the retail environment. Historically, the marketing at retail industry has had no consistent measurements to understand shopper engagement.