Marketing Communications Toolkit For The Small/Medium Tour Operator
This paper outlines basic concepts in marketing communications (marcom). The purpose of this document is the help small and medium sized travel operators attract customers by communicating what is unique about your brand, services and products. Good marcom efforts help create the image of a stable, effective business, and are a key to attracting client and repeat business. There are many channels by which to communicate your marcom efforts, many of which are detailed in this paper. A key element of this paper and the first step in effective marketing is developing a plan, including key message.