?Marketing Is A Philosophy,' Says Betsy Holden '82

McKinsey & Co. Senior Adviser Betsy Holden '82 returned to the James L. Allen Center on Nov. 30 - this time as a guest lecturer. Holden, today a director of the Western Union Company in addition to her McKinsey role, spoke in the Tribune Auditorium as a guest of the Kellogg Executive MBA Program's Luncheon Speaker Series. Throughout her hour-long address, she urged students of all disciplines to think more critically about marketing. "The goal today is to convince you that you're all in marketing," Holden said, adding that no single department should ever be solely responsible for selling the company's image, products or services to the general public. "Marketing is a philosophy that says, 'We're going to put the customer at the center of our organization.'"