Marketing Your Business On Search Engines
Source: American Express
When it comes to marketing your business online, few tactics may be as effective as using search engines. After all, the first stop customers and prospects make online to find information on products and services like yours is usually a site such as Google, MSN or Yahoo!. The challenge, however, is ensuring that they see your business in their search results. Unfortunately, there are no ways to guarantee that your site will show up in a relevant search. But there are steps you can take to help improve the chances that qualified prospects can find you online.