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focus groups
(56 results)-
Impact of Hot and Cold Aisle Containment on Data Center Temperature and Efficiency
Check out this white paper to learn what you can do about improving the cooling in your data center by containing and channelling away hot air. Keep reading to learn more.
Sponsored by APC by Schneider Electric Date: Wed, 25 Jan 2012 00:00:00 -0800
-
White Papers
Market Segmentation
Feb 2010
When the term "Market segmentation" is used, most of us immediately think of psychographics, lifestyles, values, behaviors, and multivariate cluster analysis routines. Market segmentation is a...
Provided by Decision Analyst
-
Webcasts
How to Improve Customer Service
Dec 2009
Your customers and managers have different needs, putting enormous pressure on your service department. Rich Caballero, vice president of product management at Oracle, explains how a good customer...
Provided by Oracle
-
White Papers
Finding Your Forgotten Audiences
Oct 2009
When it comes to marketing in the healthcare industry, most companies have a strategy and ideas to reach two big audiences. The patients and the doctors. Sitting at opposing ends of the "Customer"...
Provided by American Express
-
White Papers
Mainstream: Not A Target Market
Jul 2009
Mainstream is not a target market. In fact, by trying to blandly appeal to everyone, you wind up not really appealing to anyone in particular. Your target customers, of course, are those who are...
Provided by American Express
-
White Papers
Measuring the Total Economic Impact of Content Delivery Using Adobe Flash Media Server
Jan 2009
Adobe Flash Media Server provides a secure and affordable alternative to progressive downloading of content and can be used directly by the content provider or indirectly through a content...
Provided by LimeLight
-
Case Studies
Case Study: Branding
Jan 2006
A consumer durables manufacturer, with a reputation for superior quality in a $2 billion category, was experiencing flat growth in its core business. It was looking for a strategy that would...
Provided by McKinsey & Company
-
Case Studies
Case Study: Marketing Spending Effectiveness
Jan 2006
A leading brokerage firm was facing an explosion in the amount industry players were spending on advertising, an increase in the number of customer touchpoints, and an upswing in the frequency of...
Provided by McKinsey & Company
-
Case Studies
Case Study: Customer Loyalty
Jan 2006
A large, multiformat retailer faced two challenges. Retail sales were under threat from specialty stores and discounters. And the store's credit franchise was suffering as customers moved balances...
Provided by McKinsey & Company
-
White Papers
How To Select Research Company
Jul 2007
ESOMAR (European Social and Marketing Research Association) provides procedures for selecting research company. This organization establishes professional and ethic norms of research activities in...
Provided by IPM
-
White Papers
The Role Of Marketing Research
Apr 2009
Marketing managers require current, reliable, useful information to make effective decisions. I today's competitive global economy, marketers need to exploit opportunities and avoid mistakes if...
Provided by IPM
-
White Papers
The Collective Is The Focus Group: Revolutionizing ROI Through "Return On Insight"
Jan 2009
There's probably been no better time than now to ask the question "What's the return on investment?" for a particular initiative the organization may be contemplating. Given the uncertainty of...
Provided by Critical Mass
-
White Papers
Conducting A Focus Group
Apr 2010
Conducting focus groups seems to be a process that is practically intuitive. However, this key practice in qualitative research requires that a novice facilitator must do his or her homework. This...
Provided by Nova Southeastern University
-
White Papers
The Customer-Focus Gaps
Jun 2006
"We should be doing even more to focus on our customers." This message came through clearly in the new American Management Association/Human Resource Institute "Customer Focus Survey 2006."...
Provided by American Management Association
-
White Papers
The 5 Levels Of Necessity: How To Market Your Business Based On Need
Apr 2010
When marketing the products, it is tempting to think that the most important thing one needs to figure out is the target audience and the right media to reach them. If the audience is moms with...
Provided by American Express
-
White Papers
A Hazard Of Innovation: "Falling In Love With Your Own Ideas"
Mar 2010
There seems to be widespread agreement that innovation is the path to profitable growth and competitive advantage. If that is true (I think it is true), then why aren't more people doing it? And...
Provided by American Express
-
Webcasts
Sell Your Products To Those Who Want It
Jan 2010
Guy Kawasaki, founder of alltop.com, stresses the importance of tailoring your product to consumers who are buying it rather than the consumers you want to buy it. Bottom line according to Guy?...
Provided by American Express
-
White Papers
Don't Strive For Perfection, Launch Early
Dec 2009
One thing every company has in common is a desire to innovate. Whether it means creating entirely new products or improving existing ones, we are all familiar with the anxiety that accompanies all...
Provided by American Express
-
Webcasts
Susan Fournier Talks Politics, Community, And Conflict In Marketing
Apr 2009
Susan Fournier, in her presentation at the "Creating and Capturing Value through Marketing" conference at Boston University on April 3, 2009, talks about the importance of recognizing the...
Provided by Boston University School of Management
-
White Papers
Focus Groups: When, How And Where To Set Up And Run Them
Jan 2010
FOCUS GROUPS have been refined over many years by consumer researchers, who in turn borrowed the tool from the social sciences. They comprise a small number of carefully selected people who, under...
Provided by B2B International
-
Webcasts
Do It Yourself: Focus Groups
Aug 2010
Focus groups can help any company form a marketing plan, but the price of such a service may be too high for many small business owners. The presenters went to Harris Interactive and asked a...
Provided by American Express
-
White Papers
Sharpening Customer Focus: The Power Of A Market-Oriented Culture
Apr 2010
Companies that excel in overall performance do something else about customer focus differently, too. They make sure that a commitment to customer service doesn't stop with senior leaders - or even...
Provided by Institute for Corporate Productivity
-
White Papers
Customer-Focused Teams Coming Apart At The Seams: Towards The Coherent Matrix Organization
Jan 2010
A danger is faced by the fictitious company, E-Markable, and by many companies in various industries. The danger is that a Customer-Focused Team will drift off to become its own largely...
Provided by Strategic Futures Consulting Group
-
White Papers
The Challenges Of Becoming Customer Focused
Jan 2010
If customers drive business success, then becoming customer focus is mission critical. Trying to stay customer focus is considerably difficult. Here are some of the many challenges you will have...
Provided by Matt H. Evans
-
White Papers
Serving Customers In The Downturn
Sep 2009
Customer service is critical to the success of all companies, whether they are selling paint and hardware to do it-yourselfers in suburban America or selling multibillion-dollar power plants to...
Provided by Boston Consulting Group
-
White Papers
Sourcing Consumer Products In Asia: Managing Risk And Turning Crisis To Advantage
Mar 2009
Even before tile world's economy plunged into recession, many companies had already begun to reexamine their low-cost country (LCC) sourcing strategies Asia in light of currency fluctuations and...
Provided by Boston Consulting Group
-
White Papers
The Customer Value Challenge
May 2010
European mobile operators have historically been growth machines - their metrics, incentives, and systems finely tuned to increase their customer and revenue base. They have been bred to keep pace...
Provided by Boston Consulting Group
-
White Papers
Fortune At The Bottom Of The Pyramid: A Mirage How The Private Sector Can Help Alleviate Poverty
Nov 2006
Poor people - at the bottom of the pyramid (BOP) - represent a very attractive market opportunity. The 'BOP proposition' argues that selling to the poor can simultaneously be profitable and help...
Provided by University of Michigan (Ross)
-
White Papers
How To Deal With Angry Customers
Nov 2010
Conflicts with customer, even disappointed patrons are unavoidable. Even at the greatest restaurants in the world, occasional gaffs in service are inevitable - the steak that comes out a shade...
Provided by American Express
-
Webcasts
Viral Marketing For Small Businesses
Sep 2010
As co-founder and CEO of BuzzFeed, a website that tracks when things turn viral, Jonah Peretti knows a thing or two about viral content. For a small business looking to start a viral marketing...
Provided by American Express
-
Webcasts
Jennifer Escalas On Brand Relationships
Jan 2009
Professor Escalas' research interests focus on consumer narrative processing - thinking in the form of stories - which can create meaning for brands and generate emotional responses to...
Provided by Vanderbilt University (Owen)
-
White Papers
Construing Consumer Decision Making
Jan 2008
Understanding how consumers represent outcomes and weigh different decision criteria is critical to consumer behavior research. Construal-level theory articulates how psychological distance alters...
Provided by Duke University (Fuqua-Global)
-
White Papers
How To Attract Customers By Giving Them The Short End Of The Stick
Mar 2007
Firms have long practiced target marketing. They offer special deals to specific groups of customers or tailor their offerings to appeal to specific sets of consumers. Charging different prices or...
Provided by American Marketing Association
-
White Papers
Guidance On The Use Of Focus Groups For Evaluation Of Public Involvement Programs At Contaminated Sites
Dec 2007
This guidance is informed by the results of an EPA sponsored research project, which assessed the comparative strengths and limitations of three practical and proven techniques to evaluate...
Provided by SERI
-
White Papers
The Focus Group Panacea Are Marketers Spending Their Money Wisely
Mar 2006
After all, 80 percent of new products fail within six months, and almost all of these pass through focus groups on their way to market. NBC relied on focus groups when it adapted the Brit-com...
Provided by Expect Advertising
-
White Papers
Maximizing Retail Profits During The Holiday Season
Jan 2010
As surely as the days grow shorter and the air goes from being crisp and refreshing to downright cold, small retailers know that their hottest, brightest time of year is fast approaching. Many...
Provided by Hurlbut & Associates
-
White Papers
Targeting Asian-Indian American Consumers
Jan 2009
Most U.S. marketers are woefully ignorant about most foreign cultures and do not understand that to be successful, it is important to build a positive relationship with ethnic niche markets. This...
Provided by Clayton State University
-
White Papers
In-Group Favoritism And "Out-Group Prejudice"? Customers' Copings With Interpersonal Conflicts
Feb 2010
Based on Allport's (1954) and Sumner's (1906) paradigm of "In-Group Love and Outgroup Hate", this research posits that an interpersonal conflict is more likely to be pursued when allocentric...
Provided by HEC Montreal
-
White Papers
How Religion Has Embraced Marketing And The Implications For Business
Mar 2009
Religion, in many respects, is a growth industry. One particularly successful manifestation of this growth is the megachurch, defined as a Protestant church with at least 2,000 weekly attendants....
Provided by Minnesota State University, Mankato
-
White Papers
Focus Groups: A Practical And Applied Research Approach For Counselors
Apr 2007
Focus groups are becoming a popular research approach that counselors can use as an efficient, practical, and applied method of gathering information to better serve clients. In this paper, the...
Provided by American Counseling Association
-
White Papers
Using Focus Groups In Preliminary Instrument Development: Expected And Unexpected Lessons Learned
Jul 2010
Focus groups can be utilized effectively across various stages of instrument development. This paper details selected aspects of a process in which they were employed at the initial stages of item...
Provided by North Carolina State University
-
White Papers
Forrester's "Empowering Customers by Transforming Business Processes"
Aug 2011
Customers today have more power than ever before. They have tremendous influence and reach through social media, more purchasing options and choices of whom to buy from, and high expectations...
Provided by Adobe Systems
-
White Papers
The Lean Value Network System; Co-Investment And Co-Innovation As Drivers For A Sustainable Position In The Marketplace
Jun 2007
The current situation companies find themselves in, where the battle for market share is fiercer than ever, cost cutting becomes too often an end in itself. This leads to loss instead of creating...
Provided by Delft University of Technology
-
White Papers
Using Online Focus Groups As A Business-To-Business Research Technique
Nov 2009
Reliable market research data depends on numerous factors, not least well-chosen respondents, well-designed questionnaires and good quality interviews. Arguably most importantly of all, the market...
Provided by B2B International
-
White Papers
Effect Of Consumer Decision Processes On Customer Relationship Activities
Feb 2010
This paper examines types of customer purchase decisions as they relate to customer relationship activities. Included in this discussion is the manner in which customer relationship activities...
Provided by McNeese State University
-
White Papers
Using Focus Groups In Preliminary Instrument Development: Expected And Unexpected Lessons Learned
Jul 2010
Focus groups can be utilized effectively across various stages of instrument development. This paper details selected aspects of a process in which they were employed at the initial stages of item...
Provided by North Carolina State University
-
White Papers
Focus Groups: A Practical And Applied Research Approach For Counselors
Apr 2007
Focus groups are becoming a popular research approach that counselors can use as an efficient, practical, and applied method of gathering information to better serve clients. In this paper, the...
Provided by American Counseling Association
-
White Papers
How Religion Has Embraced Marketing And The Implications For Business
Mar 2009
Religion, in many respects, is a growth industry. One particularly successful manifestation of this growth is the megachurch, defined as a Protestant church with at least 2,000 weekly attendants....
Provided by Minnesota State University, Mankato
-
White Papers
In-Group Favoritism And "Out-Group Prejudice"? Customers' Copings With Interpersonal Conflicts
Feb 2010
Based on Allport's (1954) and Sumner's (1906) paradigm of "In-Group Love and Outgroup Hate", this research posits that an interpersonal conflict is more likely to be pursued when allocentric...
Provided by HEC Montreal
-
White Papers
Targeting Asian-Indian American Consumers
Jan 2009
Most U.S. marketers are woefully ignorant about most foreign cultures and do not understand that to be successful, it is important to build a positive relationship with ethnic niche markets. This...
Provided by Clayton State University
-
White Papers
Maximizing Retail Profits During The Holiday Season
Jan 2010
As surely as the days grow shorter and the air goes from being crisp and refreshing to downright cold, small retailers know that their hottest, brightest time of year is fast approaching. Many...
Provided by Hurlbut & Associates
-
White Papers
The Focus Group Panacea Are Marketers Spending Their Money Wisely
Mar 2006
After all, 80 percent of new products fail within six months, and almost all of these pass through focus groups on their way to market. NBC relied on focus groups when it adapted the Brit-com...
Provided by Expect Advertising
-
White Papers
Guidance On The Use Of Focus Groups For Evaluation Of Public Involvement Programs At Contaminated Sites
Dec 2007
This guidance is informed by the results of an EPA sponsored research project, which assessed the comparative strengths and limitations of three practical and proven techniques to evaluate...
Provided by SERI
-
White Papers
How To Attract Customers By Giving Them The Short End Of The Stick
Mar 2007
Firms have long practiced target marketing. They offer special deals to specific groups of customers or tailor their offerings to appeal to specific sets of consumers. Charging different prices or...
Provided by American Marketing Association
-
White Papers
Construing Consumer Decision Making
Jan 2008
Understanding how consumers represent outcomes and weigh different decision criteria is critical to consumer behavior research. Construal-level theory articulates how psychological distance alters...
Provided by Duke University (Fuqua-Global)
-
Webcasts
Jennifer Escalas On Brand Relationships
Jan 2009
Professor Escalas' research interests focus on consumer narrative processing - thinking in the form of stories - which can create meaning for brands and generate emotional responses to...
Provided by Vanderbilt University (Owen)
-
Webcasts
Viral Marketing For Small Businesses
Sep 2010
As co-founder and CEO of BuzzFeed, a website that tracks when things turn viral, Jonah Peretti knows a thing or two about viral content. For a small business looking to start a viral marketing...
Provided by American Express
-
White Papers
How To Deal With Angry Customers
Nov 2010
Conflicts with customer, even disappointed patrons are unavoidable. Even at the greatest restaurants in the world, occasional gaffs in service are inevitable - the steak that comes out a shade...
Provided by American Express
-
White Papers
Fortune At The Bottom Of The Pyramid: A Mirage How The Private Sector Can Help Alleviate Poverty
Nov 2006
Poor people - at the bottom of the pyramid (BOP) - represent a very attractive market opportunity. The 'BOP proposition' argues that selling to the poor can simultaneously be profitable and help...
Provided by University of Michigan (Ross)
-
White Papers
The Customer Value Challenge
May 2010
European mobile operators have historically been growth machines - their metrics, incentives, and systems finely tuned to increase their customer and revenue base. They have been bred to keep pace...
Provided by Boston Consulting Group
-
White Papers
Sourcing Consumer Products In Asia: Managing Risk And Turning Crisis To Advantage
Mar 2009
Even before tile world's economy plunged into recession, many companies had already begun to reexamine their low-cost country (LCC) sourcing strategies Asia in light of currency fluctuations and...
Provided by Boston Consulting Group
-
White Papers
Serving Customers In The Downturn
Sep 2009
Customer service is critical to the success of all companies, whether they are selling paint and hardware to do it-yourselfers in suburban America or selling multibillion-dollar power plants to...
Provided by Boston Consulting Group
-
White Papers
The Challenges Of Becoming Customer Focused
Jan 2010
If customers drive business success, then becoming customer focus is mission critical. Trying to stay customer focus is considerably difficult. Here are some of the many challenges you will have...
Provided by Matt H. Evans
-
White Papers
Customer-Focused Teams Coming Apart At The Seams: Towards The Coherent Matrix Organization
Jan 2010
A danger is faced by the fictitious company, E-Markable, and by many companies in various industries. The danger is that a Customer-Focused Team will drift off to become its own largely...
Provided by Strategic Futures Consulting Group
-
White Papers
Sharpening Customer Focus: The Power Of A Market-Oriented Culture
Apr 2010
Companies that excel in overall performance do something else about customer focus differently, too. They make sure that a commitment to customer service doesn't stop with senior leaders - or even...
Provided by Institute for Corporate Productivity
-
Webcasts
Do It Yourself: Focus Groups
Aug 2010
Focus groups can help any company form a marketing plan, but the price of such a service may be too high for many small business owners. The presenters went to Harris Interactive and asked a...
Provided by American Express
-
White Papers
Focus Groups: When, How And Where To Set Up And Run Them
Jan 2010
FOCUS GROUPS have been refined over many years by consumer researchers, who in turn borrowed the tool from the social sciences. They comprise a small number of carefully selected people who, under...
Provided by B2B International
-
Webcasts
Susan Fournier Talks Politics, Community, And Conflict In Marketing
Apr 2009
Susan Fournier, in her presentation at the "Creating and Capturing Value through Marketing" conference at Boston University on April 3, 2009, talks about the importance of recognizing the...
Provided by Boston University School of Management
-
White Papers
Don't Strive For Perfection, Launch Early
Dec 2009
One thing every company has in common is a desire to innovate. Whether it means creating entirely new products or improving existing ones, we are all familiar with the anxiety that accompanies all...
Provided by American Express
-
Webcasts
Sell Your Products To Those Who Want It
Jan 2010
Guy Kawasaki, founder of alltop.com, stresses the importance of tailoring your product to consumers who are buying it rather than the consumers you want to buy it. Bottom line according to Guy?...
Provided by American Express
-
White Papers
A Hazard Of Innovation: "Falling In Love With Your Own Ideas"
Mar 2010
There seems to be widespread agreement that innovation is the path to profitable growth and competitive advantage. If that is true (I think it is true), then why aren't more people doing it? And...
Provided by American Express
-
White Papers
The 5 Levels Of Necessity: How To Market Your Business Based On Need
Apr 2010
When marketing the products, it is tempting to think that the most important thing one needs to figure out is the target audience and the right media to reach them. If the audience is moms with...
Provided by American Express
-
White Papers
The Customer-Focus Gaps
Jun 2006
"We should be doing even more to focus on our customers." This message came through clearly in the new American Management Association/Human Resource Institute "Customer Focus Survey 2006."...
Provided by American Management Association
-
White Papers
Conducting A Focus Group
Apr 2010
Conducting focus groups seems to be a process that is practically intuitive. However, this key practice in qualitative research requires that a novice facilitator must do his or her homework. This...
Provided by Nova Southeastern University
-
White Papers
The Collective Is The Focus Group: Revolutionizing ROI Through "Return On Insight"
Jan 2009
There's probably been no better time than now to ask the question "What's the return on investment?" for a particular initiative the organization may be contemplating. Given the uncertainty of...
Provided by Critical Mass
-
White Papers
The Role Of Marketing Research
Apr 2009
Marketing managers require current, reliable, useful information to make effective decisions. I today's competitive global economy, marketers need to exploit opportunities and avoid mistakes if...
Provided by IPM
-
White Papers
How To Select Research Company
Jul 2007
ESOMAR (European Social and Marketing Research Association) provides procedures for selecting research company. This organization establishes professional and ethic norms of research activities in...
Provided by IPM
-
White Papers
Market Segmentation
Feb 2010
When the term "Market segmentation" is used, most of us immediately think of psychographics, lifestyles, values, behaviors, and multivariate cluster analysis routines. Market segmentation is a...
Provided by Decision Analyst
-
White Papers
Measuring the Total Economic Impact of Content Delivery Using Adobe Flash Media Server
Jan 2009
Adobe Flash Media Server provides a secure and affordable alternative to progressive downloading of content and can be used directly by the content provider or indirectly through a content...
Provided by LimeLight
-
Webcasts
How to Improve Customer Service
Dec 2009
Your customers and managers have different needs, putting enormous pressure on your service department. Rich Caballero, vice president of product management at Oracle, explains how a good customer...
Provided by Oracle
-
White Papers
Mainstream: Not A Target Market
Jul 2009
Mainstream is not a target market. In fact, by trying to blandly appeal to everyone, you wind up not really appealing to anyone in particular. Your target customers, of course, are those who are...
Provided by American Express
-
Case Studies
Case Study: Marketing Spending Effectiveness
Jan 2006
A leading brokerage firm was facing an explosion in the amount industry players were spending on advertising, an increase in the number of customer touchpoints, and an upswing in the frequency of...
Provided by McKinsey & Company
-
White Papers
Finding Your Forgotten Audiences
Oct 2009
When it comes to marketing in the healthcare industry, most companies have a strategy and ideas to reach two big audiences. The patients and the doctors. Sitting at opposing ends of the "Customer"...
Provided by American Express
-
White Papers
Mainstream: Not A Target Market
Jul 2009
Mainstream is not a target market. In fact, by trying to blandly appeal to everyone, you wind up not really appealing to anyone in particular. Your target customers, of course, are those who are...
Provided by American Express
-
Webcasts
How to Improve Customer Service
Dec 2009
Your customers and managers have different needs, putting enormous pressure on your service department. Rich Caballero, vice president of product management at Oracle, explains how a good customer...
Provided by Oracle
-
White Papers
Measuring the Total Economic Impact of Content Delivery Using Adobe Flash Media Server
Jan 2009
Adobe Flash Media Server provides a secure and affordable alternative to progressive downloading of content and can be used directly by the content provider or indirectly through a content...
Provided by LimeLight
-
Case Studies
Case Study: Branding
Jan 2006
A consumer durables manufacturer, with a reputation for superior quality in a $2 billion category, was experiencing flat growth in its core business. It was looking for a strategy that would...
Provided by McKinsey & Company
-
Case Studies
Case Study: Customer Loyalty
Jan 2006
A large, multiformat retailer faced two challenges. Retail sales were under threat from specialty stores and discounters. And the store's credit franchise was suffering as customers moved balances...
Provided by McKinsey & Company
-
White Papers
Market Segmentation
Feb 2010
When the term "Market segmentation" is used, most of us immediately think of psychographics, lifestyles, values, behaviors, and multivariate cluster analysis routines. Market segmentation is a...
Provided by Decision Analyst
-
White Papers
How To Select Research Company
Jul 2007
ESOMAR (European Social and Marketing Research Association) provides procedures for selecting research company. This organization establishes professional and ethic norms of research activities in...
Provided by IPM
-
White Papers
The Role Of Marketing Research
Apr 2009
Marketing managers require current, reliable, useful information to make effective decisions. I today's competitive global economy, marketers need to exploit opportunities and avoid mistakes if...
Provided by IPM
-
White Papers
The Collective Is The Focus Group: Revolutionizing ROI Through "Return On Insight"
Jan 2009
There's probably been no better time than now to ask the question "What's the return on investment?" for a particular initiative the organization may be contemplating. Given the uncertainty of...
Provided by Critical Mass
-
White Papers
Conducting A Focus Group
Apr 2010
Conducting focus groups seems to be a process that is practically intuitive. However, this key practice in qualitative research requires that a novice facilitator must do his or her homework. This...
Provided by Nova Southeastern University
-
White Papers
The Customer-Focus Gaps
Jun 2006
"We should be doing even more to focus on our customers." This message came through clearly in the new American Management Association/Human Resource Institute "Customer Focus Survey 2006."...
Provided by American Management Association
-
White Papers
The 5 Levels Of Necessity: How To Market Your Business Based On Need
Apr 2010
When marketing the products, it is tempting to think that the most important thing one needs to figure out is the target audience and the right media to reach them. If the audience is moms with...
Provided by American Express
-
White Papers
A Hazard Of Innovation: "Falling In Love With Your Own Ideas"
Mar 2010
There seems to be widespread agreement that innovation is the path to profitable growth and competitive advantage. If that is true (I think it is true), then why aren't more people doing it? And...
Provided by American Express
-
Webcasts
Sell Your Products To Those Who Want It
Jan 2010
Guy Kawasaki, founder of alltop.com, stresses the importance of tailoring your product to consumers who are buying it rather than the consumers you want to buy it. Bottom line according to Guy?...
Provided by American Express
-
White Papers
Don't Strive For Perfection, Launch Early
Dec 2009
One thing every company has in common is a desire to innovate. Whether it means creating entirely new products or improving existing ones, we are all familiar with the anxiety that accompanies all...
Provided by American Express
-
Webcasts
Susan Fournier Talks Politics, Community, And Conflict In Marketing
Apr 2009
Susan Fournier, in her presentation at the "Creating and Capturing Value through Marketing" conference at Boston University on April 3, 2009, talks about the importance of recognizing the...
Provided by Boston University School of Management
-
White Papers
Focus Groups: When, How And Where To Set Up And Run Them
Jan 2010
FOCUS GROUPS have been refined over many years by consumer researchers, who in turn borrowed the tool from the social sciences. They comprise a small number of carefully selected people who, under...
Provided by B2B International
-
Webcasts
Do It Yourself: Focus Groups
Aug 2010
Focus groups can help any company form a marketing plan, but the price of such a service may be too high for many small business owners. The presenters went to Harris Interactive and asked a...
Provided by American Express
-
White Papers
Sharpening Customer Focus: The Power Of A Market-Oriented Culture
Apr 2010
Companies that excel in overall performance do something else about customer focus differently, too. They make sure that a commitment to customer service doesn't stop with senior leaders - or even...
Provided by Institute for Corporate Productivity
-
White Papers
Customer-Focused Teams Coming Apart At The Seams: Towards The Coherent Matrix Organization
Jan 2010
A danger is faced by the fictitious company, E-Markable, and by many companies in various industries. The danger is that a Customer-Focused Team will drift off to become its own largely...
Provided by Strategic Futures Consulting Group
-
White Papers
The Challenges Of Becoming Customer Focused
Jan 2010
If customers drive business success, then becoming customer focus is mission critical. Trying to stay customer focus is considerably difficult. Here are some of the many challenges you will have...
Provided by Matt H. Evans
-
White Papers
Serving Customers In The Downturn
Sep 2009
Customer service is critical to the success of all companies, whether they are selling paint and hardware to do it-yourselfers in suburban America or selling multibillion-dollar power plants to...
Provided by Boston Consulting Group
-
White Papers
Sourcing Consumer Products In Asia: Managing Risk And Turning Crisis To Advantage
Mar 2009
Even before tile world's economy plunged into recession, many companies had already begun to reexamine their low-cost country (LCC) sourcing strategies Asia in light of currency fluctuations and...
Provided by Boston Consulting Group
-
White Papers
The Customer Value Challenge
May 2010
European mobile operators have historically been growth machines - their metrics, incentives, and systems finely tuned to increase their customer and revenue base. They have been bred to keep pace...
Provided by Boston Consulting Group
-
White Papers
Fortune At The Bottom Of The Pyramid: A Mirage How The Private Sector Can Help Alleviate Poverty
Nov 2006
Poor people - at the bottom of the pyramid (BOP) - represent a very attractive market opportunity. The 'BOP proposition' argues that selling to the poor can simultaneously be profitable and help...
Provided by University of Michigan (Ross)
-
White Papers
How To Deal With Angry Customers
Nov 2010
Conflicts with customer, even disappointed patrons are unavoidable. Even at the greatest restaurants in the world, occasional gaffs in service are inevitable - the steak that comes out a shade...
Provided by American Express
-
Webcasts
Viral Marketing For Small Businesses
Sep 2010
As co-founder and CEO of BuzzFeed, a website that tracks when things turn viral, Jonah Peretti knows a thing or two about viral content. For a small business looking to start a viral marketing...
Provided by American Express
-
Webcasts
Jennifer Escalas On Brand Relationships
Jan 2009
Professor Escalas' research interests focus on consumer narrative processing - thinking in the form of stories - which can create meaning for brands and generate emotional responses to...
Provided by Vanderbilt University (Owen)
-
White Papers
Construing Consumer Decision Making
Jan 2008
Understanding how consumers represent outcomes and weigh different decision criteria is critical to consumer behavior research. Construal-level theory articulates how psychological distance alters...
Provided by Duke University (Fuqua-Global)
-
White Papers
How To Attract Customers By Giving Them The Short End Of The Stick
Mar 2007
Firms have long practiced target marketing. They offer special deals to specific groups of customers or tailor their offerings to appeal to specific sets of consumers. Charging different prices or...
Provided by American Marketing Association
-
White Papers
Guidance On The Use Of Focus Groups For Evaluation Of Public Involvement Programs At Contaminated Sites
Dec 2007
This guidance is informed by the results of an EPA sponsored research project, which assessed the comparative strengths and limitations of three practical and proven techniques to evaluate...
Provided by SERI
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White Papers
The Focus Group Panacea Are Marketers Spending Their Money Wisely
Mar 2006
After all, 80 percent of new products fail within six months, and almost all of these pass through focus groups on their way to market. NBC relied on focus groups when it adapted the Brit-com...
Provided by Expect Advertising
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White Papers
Maximizing Retail Profits During The Holiday Season
Jan 2010
As surely as the days grow shorter and the air goes from being crisp and refreshing to downright cold, small retailers know that their hottest, brightest time of year is fast approaching. Many...
Provided by Hurlbut & Associates
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White Papers
Targeting Asian-Indian American Consumers
Jan 2009
Most U.S. marketers are woefully ignorant about most foreign cultures and do not understand that to be successful, it is important to build a positive relationship with ethnic niche markets. This...
Provided by Clayton State University
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White Papers
In-Group Favoritism And "Out-Group Prejudice"? Customers' Copings With Interpersonal Conflicts
Feb 2010
Based on Allport's (1954) and Sumner's (1906) paradigm of "In-Group Love and Outgroup Hate", this research posits that an interpersonal conflict is more likely to be pursued when allocentric...
Provided by HEC Montreal
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White Papers
How Religion Has Embraced Marketing And The Implications For Business
Mar 2009
Religion, in many respects, is a growth industry. One particularly successful manifestation of this growth is the megachurch, defined as a Protestant church with at least 2,000 weekly attendants....
Provided by Minnesota State University, Mankato
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White Papers
Focus Groups: A Practical And Applied Research Approach For Counselors
Apr 2007
Focus groups are becoming a popular research approach that counselors can use as an efficient, practical, and applied method of gathering information to better serve clients. In this paper, the...
Provided by American Counseling Association
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White Papers
Using Focus Groups In Preliminary Instrument Development: Expected And Unexpected Lessons Learned
Jul 2010
Focus groups can be utilized effectively across various stages of instrument development. This paper details selected aspects of a process in which they were employed at the initial stages of item...
Provided by North Carolina State University
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