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marketing strategy
(2719 results)-
10 Reasons to Modernize the Desktop
With a virtual desktop, you can easily access files and make changes across your entire network. Read this white paper to learn more about modernizing the desktop.
Sponsored by VMware Date: Thu, 18 Aug 2011 00:00:00 -0700
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White Papers
Executive Brief: Selling Success - Drive Your Sales Growth With Smarter CRM
Oct 2011
Any Sales Operations professional will tell you there is a direct correlation between sales productivity and data quality. When you really know your prospects and customers, you know their needs -...
Provided by Dun & Bradstreet
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Downloads
Remote support for PCs, Macs and Smartphones
Nov 2011
With LogMeIn Rescue, you'll be able to instantly support more users on more of today's most popular platforms. From PCs to Macs to almost all smartphones, LogMeIn Rescue lets you offer complete...
Provided by LogMeIn
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White Papers
Make Your CRM Work Harder - So You Don't Have To
Oct 2011
With your CRM working harder to deliver a unified, current view of your clients and prospects, you can concentrate on retaining your best customers, identifying new cross-sell and up-sell...
Provided by Dun & Bradstreet
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Webcasts
Anatomy of a Lousy Pitch: The 6 Worst Presentation Habits and How You Can Avoid Them
Feb 2010
Join us February 9 to hear Wackel reveal the 6 worst presentation habits that put barriers between you and your listener. You'll also learn unique and proven methods for conquering these habits so...
Provided by Citrix Online
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Webcasts
CloudU Series: Say Goodbye to DIY Datacenters
Sep 2011
As IT increases in complexity each year, many small and medium businesses have little or no understanding of what a move to Cloud Computing really means in terms of underlying technology. In...
Provided by Rackspace Hosting
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Webcasts
Increasing Sales Productivity
Dec 2009
In sales, lost time equals lost money. Steve Diamond, senior director of product marketing at Oracle, describes how an easy-to-use on-demand CRM solution can improve productivity at every stage of...
Provided by Oracle
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White Papers
Deliver Extraordinary Customer Experience
Oct 2010
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that sell similar products or services at competitive prices. That's why...
Provided by Oracle
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White Papers
Microsoft and the Cloud: Five Essential Things To Know
Jan 2011
Many of the world's leading companies are making significant investments in cloud computing, and cloud computing continues to evolve. Essentially, cloud computing is a "pay for use" model similar...
Provided by Global Knowledge
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White Papers
2011 Guide to Enterprise Mobility and Innovations
Nov 2010
Want a quick summary of what 2011 will be like in the mobile space? Here it is in three words: too much information. The mobile space is heating up to a level that may even exceed the excitement...
Provided by TechRepublic
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Videos
The Cloud-Ready Data Center
Oct 2011
A video introduction to the Cisco Unified Data Center - the solution to expand the IT infrastructure from the physical, to the virtual, to the world of many clouds. Watch now.
Provided by Cisco Systems, Inc
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White Papers
The 10 myths of safe web browsing
Jun 2010
Are you suffering from misconceptions about safe web browsing? You might think you're being safe, but with a newly infected webpage discovered every few seconds, it's next to impossible to stay up...
Provided by Sophos
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White Papers
Follow The BI Leader
Nov 2008
Nancy Williams, Vice President of Business Intelligence and Data Warehousing, DecisionPath Consulting, says: "The leaders in the BI arena are companies that have had the vision and will to exploit...
Provided by DecisionPath Consulting
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White Papers
5 Key strategies to manage the cultural impacts of mobility management
Jan 2011
The bottom line is that successful wireless management requires a cultural shift. The good news? Cultural challenge doesn't have to be a roadblock! With a good strategy and implementation plan,...
Provided by ProfitLine
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White Papers
How to Design and Deliver Effective Virtual Sales Presentations
Oct 2010
This What Works! eBook explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business.
Provided by Citrix Online
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White Papers
The Fastest Way to a Drupal Site
May 2011
Think it, Plan it, Build it. If you're new to Drupal, maybe you're already impressed with Drupal's power and flexibility, and you'd like to try your hand at setting up a website that goes beyond...
Provided by Acquia
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White Papers
Drupal and Web Experience Management
May 2011
Drupal is more than a platform for publishing content on the web. It offers marketers the unparalleled capabilities to produce and maintain compelling interactive experiences. Web sites come alive...
Provided by Acquia
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White Papers
Differentiate Your Company with Complete CRM
Jan 2009
This white paper will expand on what Oracle defines as Complete CRM - how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take...
Provided by Oracle
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White Papers
Protecting personally identifiable information: What data is at risk and what you can do about it
Jun 2010
Virtually every organization acquires, uses and stores personally identifiable information about its customers, employees, patients, students and other individuals. These organizations are...
Provided by Sophos
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White Papers
Moving towards Customer-Centric Pricing: From strategy to implementation, the new opportunities for banks to compete in the current economic downturn
Dec 2010
Pricing is a strategic weapon for acquiring new customers and, as importantly, retaining existing ones. As such, effective and innovative pricing strategies are crucial for banks to achieve...
Provided by IBM
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White Papers
ROI video conferencing Tips
Aug 2011
Return On Investment for any platform choice - what does it mean to you and your organization? The Wikipedia definition is "the rate of money gained (or lost) on an investment relative to the...
Provided by LifeSize Communications
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White Papers
Working the Way Salespeople Work
Jan 2009
Today's economy is forcing salespeople to do more with fewer resources. And there is always an opportunity for technology to better meet the specific needs of salespeople on the front lines with...
Provided by Oracle
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Webcasts
Delivering a "Wow" Customer Experience
Dec 2009
In today's environment, companies can't just compete on price and product. They must also deliver a great customer experience. Rich Caballero, vice president of product management at Oracle,...
Provided by Oracle
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Case Studies
Hardys and Hansons
Jan 2006
Hardys and Hansons brewery, based mainly in Nottingham and Derby, has been in existence since 1832. It implemented a basic system to collate information, which took them forward a step. However,...
Provided by Cognos
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Downloads
Cloud Security Guidance IBM Recommendations for the Implementation of Cloud Security
Jan 2011
Cloud computing is a flexible, cost-effective, and proven delivery platform for providing business or consumer IT services over the Internet. Cloud resources can be rapidly deployed and easily...
Provided by IBM
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Tools & Templates
Case Study Worksheet And Template
Sep 2007
This template helps marketing professionals create a case study that they can use to present their product or service solution to potential customers. You can use this template to show potential...
Provided by Microsoft
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White Papers
Social CRM Comes of Age
Jan 2009
Since 2003, the impact of the social communications makeover has shifted ownership of the customer/company relationship to control in the hands of the customer - which changes how businesses must...
Provided by Oracle
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White Papers
Together, we can work smarter
Jan 2009
By giving your people the tools and resources to work more effectively, you are giving your business the opportunity to operate more efficiently.
Provided by IBM
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Tools & Templates
See how easy it is to update—or completely reinvent—your web site today
Dec 2009
Your web site is often a customer's first impression of your business. What is yours saying about you? If your current site isn't helping you attract and interest customers, help is close at...
Provided by Microsoft
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White Papers
BPM Case Study; WebSphere Lombardi Edition discovered $2 Million per quarter in savings.
Dec 2010
This large computer manufacturer is one of the world's leading computer systems companies. They design, build and customize products and services to satisfy a range of customer requirements. Their...
Provided by IBM
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White Papers
HD Video Communications Special Report - Top 10 Questions to Ask Before Purchasing Video Conferencing
Aug 2011
Today's smart businesses are looking for ways to improve productivity and efficiency, making the most of the resources they have. In theory, video conferencing has always offered this promise....
Provided by LifeSize Communications
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White Papers
What's your strategy for ensuring IT relevancy?
Oct 2011
Today, the greatest opportunity to transform an organization can come from the data center. Find out what to focus on, so you don't miss your opportunity to drive business innovation. Read more.
Provided by Cisco Systems, Inc
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White Papers
Cloud Computing - What is its Potential Value for Your Company?
Sep 2009
Content provided by Google. Cloud computing may be new, but one thing hasn't changed: management's insistence on justifying IT investments by return on investment and total cost of ownership. You...
Provided by Google
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White Papers
Create Enduring Customer Relationships
Jan 2009
In today's environment, customers are spending less yet competition is more intense than ever. Loyalty initiatives must evolve beyond traditional reward programs to become a strategic part of the...
Provided by Oracle
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White Papers
ROI Case Study Google Apps TVR Communications
Sep 2009
An ROI study by Nucleus Research found that a 400-employee customer deploying Google Apps achieved an ROI of 500% with a one-month payback. TVR Communications replace its existing Microsoft...
Provided by Google
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Webcasts
How to Improve Customer Service
Dec 2009
Your customers and managers have different needs, putting enormous pressure on your service department. Rich Caballero, vice president of product management at Oracle, explains how a good customer...
Provided by Oracle
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White Papers
The Customer Loyalty Playbook: 4 Steps to Build Loyal, High-Value Customers
Oct 2010
Loyal customers are your company's most valuable asset. While many organizations have struggled in these challenging economic times, companies that have tapped into the long-term loyalty of their...
Provided by Oracle
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White Papers
Becoming a Mobile Enterprise
Feb 2011
By developing, communicating, and implementing an actionable yet flexible enterprise mobility strategy, an organization can unlock new business value from its existing and future SAP investments....
Provided by SAP
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White Papers
Social Publishing for Marketers
Dec 2010
This whitepaper is a CMO's guide to achieving breakthrough marketing results with social publishing from Drupal and Acquia. Marketing has undergone dramatic change in the last ten years. While...
Provided by Acquia
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White Papers
How Do You Evaluate Which On-Demand CRM Solution Is Right for You?
Oct 2010
The three main drivers of SaaS adoption—low initial cost of ownership, speed of deployment, and low internal IT resource profile—make SaaS solutions attractive at any time, but even more so in...
Provided by Oracle
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Webcasts
Webinar: Securing the Cloud Dec 10th, 2pm ET / 11am PT
Nov 2009
Cloud computing promises to provide vast computing power, reliable off-site data storage, wide availability, all at lower maintenance and investment costs. But recent cloud computing mishaps have...
Provided by Enterprise Florida
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White Papers
Market Landscape Report: Online File Sharing and Collaboration in the Enterprise
Dec 2011
The trend toward "consumerization" marches onward in IT; more and more end-users are choosing their own hardware plaforms and software applications in lieu of the IT-sanctioned business tools...
Provided by Box.net
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White Papers
Nucleus ROI Case Study: Concept One Accessories
Jan 2012
Read how this sports, entertainment, and fashion accessory firm achieved an 866% ROI in two months using IBM Cognos Express.
Provided by IBM
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White Papers
Breakaway Technologies, See how a consumer electronics retailer makes quick decisions about its optimal inventory levels using profitability analysis.
Jan 2012
See how a consumer electronics retailer makes quick decisions about its optimal inventory levels using profitability analysis.
Provided by IBM
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White Papers
McCormick and Schmick's Restaurants Gains New Insight into Dining Trends and Financial Performance with IBM Cognos Express - Success Story
Jan 2012
McCormick & Schmick's Seafood Restaurants needed better insight to understand and take advantage of key business trends. Find out why they chose IBM Cognos Express to deliver that insight.
Provided by IBM
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White Papers
Stop Taking the Heat - Six Steps to Avoid the e-Discovery Inferno
Jan 2011
Stop Taking the Heat! Avoid the e-Discovery Inferno. To protect your organization from costly legal battles, you need to ensure you're saving email. But retaining unnecessary information burns...
Provided by Quest Software
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White Papers
Lower Costs and Boost Customer Loyalty by Injecting Knowledge into CRM
Jan 2012
Across industries, those responsible for customer support are charged with lowering costs and improving customer loyalty. But often these goals are seen as diametrically opposed. Whether it's...
Provided by Oracle
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White Papers
IBM eX5 systems help Acxiom transform IT With 5th Generation IBM Enterprise X-Architecture - A Case Study
Jan 2012
Acxiom is a leader in marketing services and technology, supporting successful marketing campaigns worldwide. IT issues and increasing costs prompted Acxiom to expand its cloud computing...
Provided by IBM
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Videos
The Cloud-Ready Data Center
Oct 2011
A video introduction to the Cisco Unified Data Center - the solution to expand the IT infrastructure from the physical, to the virtual, to the world of many clouds. Watch now.
Provided by Cisco Systems, Inc
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White Papers
What's your strategy for ensuring IT relevancy?
Oct 2011
Today, the greatest opportunity to transform an organization can come from the data center. Find out what to focus on, so you don't miss your opportunity to drive business innovation. Read more.
Provided by Cisco Systems, Inc
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White Papers
Multichannel customer engagement - Building an online marketing strategy to drive campaign effectiveness and business success
Dec 2011
Digital channels are now competing with offline channels as profit drivers. In fact, websites are neck and neck with in-person channels for profitability, and they are now the top priority for...
Provided by Adobe Systems
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White Papers
Adobe's Approach to Customer Experience Management
Dec 2011
The financial impact of delivering improved customer experiences is significant. Forrester estimates the annual revenue gains from improved customer experiences can range from $46M to $1.7B,...
Provided by Adobe Systems
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White Papers
Forrester's "Empowering Customers by Transforming Business Processes"
Aug 2011
Customers today have more power than ever before. They have tremendous influence and reach through social media, more purchasing options and choices of whom to buy from, and high expectations...
Provided by Adobe Systems
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White Papers
CIO2CIO: Use IT to Deliver a Superior Customer Experience -- and Beat the Competition
Dec 2011
With today's challenges of the global economy and the onslaught of technologies that give consumers more information and power than ever before, it's never been more critical to business survival...
Provided by Adobe Systems
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White Papers
Executive Brief: Selling Success - Drive Your Sales Growth With Smarter CRM
Oct 2011
Any Sales Operations professional will tell you there is a direct correlation between sales productivity and data quality. When you really know your prospects and customers, you know their needs -...
Provided by Dun & Bradstreet
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White Papers
Make Your CRM Work Harder - So You Don't Have To
Oct 2011
With your CRM working harder to deliver a unified, current view of your clients and prospects, you can concentrate on retaining your best customers, identifying new cross-sell and up-sell...
Provided by Dun & Bradstreet
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Webcasts
CloudU Series: Say Goodbye to DIY Datacenters
Sep 2011
As IT increases in complexity each year, many small and medium businesses have little or no understanding of what a move to Cloud Computing really means in terms of underlying technology. In...
Provided by Rackspace Hosting
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White Papers
Moving toward unified communications - Pave the way for the future with Adobe® Connect™ 8
Sep 2011
The communications technology industry has been working toward a vision of unified communications (UC) in which voice, video, and data services truly converge on a single, shared IP-based...
Provided by Adobe Systems
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White Papers
Dynamic Order Submission Strategies With Competition Between A Dealer Market And A Crossing Network
Nov 2007
The authors present a dynamic microstructure model where a Dealer Market (DM) and a Crossing Network (CN) interact. Sequentially arriving traders with different valuations for an asset maximise...
Provided by National Bank of Belgium
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White Papers
The Effects Of Analyst Characteristics And Regulation On Trade Generation For Brokerage Firms
Nov 2007
This paper examines the stability and determinants of equity trading market share for U.S. brokerage firms over the period 1996 through 2004. Using brokerage house market share as a proxy for...
Provided by Georgia Tech
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White Papers
Market Liquidity Effects Of The IFRS Introduction In Europe
Dec 2007
This paper provides cross-country evidence of the IFRS impact on market liquidity costs on French, German, Swedish and U.K. stock exchanges. Using several proxies for information asymmetry, such...
Provided by University of South Florida
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White Papers
International Price And Earnings Momentum
May 2008
The authors find that price and earnings momentum are pervasive features of international equity markets when controlling for data snooping biases. In explaining the momentum phenomenon they show...
Provided by University of Zurich
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White Papers
To Trade Or Not To Trade: The Strategic Trading Of Insiders Around News Announcements
Jun 2007
In this paper, the authors analyze the strategic trading of insiders and the way insiders use short-lived private information. They argue that the decisions to trade or not to trade on...
Provided by University of Bristol
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White Papers
Foreclosures: Relationship Lending In The Consumer Market And Its Aftermath
Dec 2006
Banks are experts in lending to informationally opaque borrowers because banks specialize in establishing long-term relationships with customers and collecting soft (i.e. information that is...
Provided by Federal Reserve Bank of Cleveland
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White Papers
Option Prices, Exchange Market Intervention, And The Higher Moment Expectations Channel: A User's Guide
Dec 2006
A vast literature on the effects of sterilized intervention by the monetary authorities in the foreign exchange markets concludes that intervention systematically moves the spot exchange rate only...
Provided by Federal Reserve Bank of Cleveland
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White Papers
The Elusive Private Golfer - Efficient Marketing To Golfers In The Recessionary Reality
Sep 2011
Each and every business will face challenges and uncertainty in a time of broad economic instability. During these times of muted household discretionary spending and the country's GDP at...
Provided by High Draw Partners
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White Papers
Liquidity And Optimal Market Transparency
Oct 2007
In this paper, the authors explore some of the consequences of greater market transparency for market performance in the presence of a strategic specialist. Although numerous studies have dealt...
Provided by ESADE
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White Papers
The Impact Of Distributional Preferences On (Experimental) Markets For Expert Services
Dec 2009
Credence goods markets suffer from inefficiencies arising from informational asymmetries between expert sellers and customers. While standard theory predicts that inefficiencies disappear if...
Provided by Institute for the Study of Labor
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White Papers
Portfolio Allocations In The Middle East And North Africa
May 2006
The authors examine the issue of possible portfolio diversification benefits into seven Middle-Eastern and North African (MENA) stock markets. They construct international portfolios in dollars...
Provided by Trinity College Dublin
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White Papers
International Portfolio Diversification And Market Linkages In The Presence Of Regime-Switching Volatility
Jun 2006
The authors examine if the benefits of international portfolio diversification are robust to time-varying asset return volatility. Since diversified portfolios are subject to common cross-country...
Provided by Trinity College Dublin
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White Papers
Investigating The Determinants Of Banking Coexceeddances In Europe In The Summer Of 2008
Oct 2009
The authors examine the nature, extent and possible causes of bank contagion in a high frequency setting. Looking at six major European banks in the summer and autumn of 2008, they model the lower...
Provided by Trinity College Dublin
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White Papers
Matching Non-Synchronous Observations In Derivative Markets: Choosing Windows And Efficient Estimators
Nov 2007
Equilibrium and arbitrage based option pricing models are based on the assumption that the derivative and its underlying asset are simultaneously observable. However, empirical testing with...
Provided by Louisiana State University
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White Papers
Guilt From Promise-breaking And Trust In Markets For Expert Services: Theory And Experiment
Mar 2010
The authors examine the influence of guilt and trust on the performance of credence goods markets. An expert can make a promise to a consumer first, whereupon the consumer can express his/her...
Provided by Institute for the Study of Labor
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White Papers
European Stock Market Integration: Fact Or Fiction?
Dec 2007
The objective of this paper is to determine the dynamics and contemporaneous interactions of Euro zone stock markets at the country and economic sector level. Overall test results have revealed...
Provided by American University of Sharjah
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White Papers
Market Reactions To Intangible Information: Underreaction, Overreaction, And Firm Characteristics
Nov 2007
In this paper, the author examines investors' reaction to intangible stock returns that are orthogonal to accounting measures. The author shows that over the 1-year horizon typically associated...
Provided by University of Washington
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White Papers
Compensation And Organization: Internal Vs. External Market Monitoring
Dec 2007
The author examined the efficiency of managerial incentive contracts under alternative market monitoring via stock-based compensation. The author focuses on multi-divisional organizations in which...
Provided by University of Central Florida
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White Papers
Testing For Bubbles In Housing Markets: A Panel Data Approach
Oct 2007
The authors employ recently developed cross-sectionally robust panel data tests for unit roots and cointegration to find whether house prices reflect house-related earnings. They use U.S. data for...
Provided by Charles University
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White Papers
Government Bond Market Integration Within European Union
Sep 2007
This paper examines the extent of linkages among Euro and non-Euro government bond markets in the pre- and post-Euro introduction period. Multivariate cointegration analyses indicate absence of...
Provided by University of South Florida
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White Papers
Best Execution And Competition Between Markets: The Curious Case Of Japan
Dec 2007
More than 600 stocks are cross-listed on the Tokyo Stock Exchange and the Osaka Stock Exchange and more than 100 of these are regularly traded on both markets. Best execution policies in the U.S....
Provided by University of South Florida
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White Papers
Are Order-Driven Markets Informationally Richer? Evidence From The Paris Bourse
Dec 2007
The author examines the information content of a limit order book in a purely order-driven market. Using intra-day order book and trade data from the Paris Bourse, the author finds that order...
Provided by University of Oklahoma
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White Papers
Assessing The Impact Of Algorithmic Trading On Markets: A Simulation Approach
Dec 2007
Innovative automated execution strategies like algorithmic trading gain significant market share on electronic market venues worldwide, although their impact on market outcome has not been...
Provided by Goethe-Universität Frankfurt am Main
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Webcasts
User Experience Management Indicators for Business and IT Success
Sep 2010
In this Quest Software on-demand webcast, learn about the importance of user experience management indicators - and what they can do for your business. See how common indicators enable...
Provided by Quest Software
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White Papers
IIS Cloud Computing WP
Oct 2010
Cloud computing has created a lot of buzz in the marketplace, as well as confusion about its benefits. The free white paper, "IBM Perspectives on Cloud Computing" is geared fro both IT and...
Provided by IBM
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White Papers
Analyst Report: Taking Collaboration to the Next Level
Apr 2011
Enterprise 2.0 exploits Web 2.0 technologies, streamlines functionality, and reduces costs for many business processes.
Provided by IBM
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White Papers
Transforming Business Through Collaboration
May 2011
Businesses increasingly see collaboration as a strategic initiative because it allows them to take advantage of new business models and meet customer demands. Collaboration helps organizations...
Provided by Sage Software
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White Papers
Social Publishing for Marketers
Dec 2010
This whitepaper is a CMO's guide to achieving breakthrough marketing results with social publishing from Drupal and Acquia. Marketing has undergone dramatic change in the last ten years. While...
Provided by Acquia
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White Papers
How To Achieve a Great and Profitable Customer Experience
Jul 2011
Read this first of four reports based on a global survey of executives on customer experience management, as well as interviews of SAP customers and industry influencers and analysts. (Bloomberg...
Provided by SAP
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White Papers
The Social Customer Engagement Index
Jul 2011
Companies are turning to social channels to engage with customers and prospects and build better, longer relationships with them. And, as organizations adopt social tools and strategies to engage...
Provided by SAP
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White Papers
How Security Can Help Grow Your Business: The Marketing Side of Tokenization
Aug 2011
Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end...
Provided by First Data
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White Papers
ROI video conferencing Tips
Aug 2011
Return On Investment for any platform choice - what does it mean to you and your organization? The Wikipedia definition is "the rate of money gained (or lost) on an investment relative to the...
Provided by LifeSize Communications
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White Papers
Analyzing Industry Maturity Stages
Feb 2008
The Product Life Cycle model can help to analyze maturity stages of products and industries. A constant and sustainable cash flow (revenue) stream from product sales is the key to any long-term...
Provided by 12manage
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White Papers
Executive Brief: Selling Success - Drive Your Sales Growth With Smarter CRM
Oct 2011
Any Sales Operations professional will tell you there is a direct correlation between sales productivity and data quality. When you really know your prospects and customers, you know their needs -...
Provided by Dun & Bradstreet
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Tools & Templates
Incentive Offer
Jan 2008
Use this template to express and explain the incentive offers, these are often dismissed as gimmicks, but if used correctly, they can boost your response rate. Introduce your product or service,...
Provided by Best Sample Letters
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White Papers
Criteria Necessary For A Market Segment Improves Marketing
Jan 2008
Knowing the five criteria necessary for a market segment helps you, as a small business owner, to improve your marketing. Effective marketing caters to your best potential customers - your target...
Provided by contentdig.com
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Downloads
Remote support for PCs, Macs and Smartphones
Nov 2011
With LogMeIn Rescue, you'll be able to instantly support more users on more of today's most popular platforms. From PCs to Macs to almost all smartphones, LogMeIn Rescue lets you offer complete...
Provided by LogMeIn
-
White Papers
Make Your CRM Work Harder - So You Don't Have To
Oct 2011
With your CRM working harder to deliver a unified, current view of your clients and prospects, you can concentrate on retaining your best customers, identifying new cross-sell and up-sell...
Provided by Dun & Bradstreet
-
Webcasts
Webinar: Securing the Cloud Dec 10th, 2pm ET / 11am PT
Nov 2009
Cloud computing promises to provide vast computing power, reliable off-site data storage, wide availability, all at lower maintenance and investment costs. But recent cloud computing mishaps have...
Provided by Enterprise Florida
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Case Studies
Case Study: Sales and Channel Management
Jan 2006
A specialty chemicals manufacturer was working with a limited sales model. The company asked McKinsey to help them expand beyond this sales model with transactional sales tools. McKinsey worked...
Provided by McKinsey & Company
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Case Studies
Case Study: Marketing Spending Effectiveness
Jan 2006
A leading brokerage firm was facing an explosion in the amount industry players were spending on advertising, an increase in the number of customer touchpoints, and an upswing in the frequency of...
Provided by McKinsey & Company
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White Papers
Business Strategy for Cloud Providers. The Case for Potential Cloud Services Providers.
Jul 2010
Get no nonsense, practical guidance on how to succeed as a cloud provider in the marketplace. Focusing on reality and not hype, this whitepaper addresses how to best evaluate cloud...
Provided by IBM
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White Papers
Follow The BI Leader
Nov 2008
Nancy Williams, Vice President of Business Intelligence and Data Warehousing, DecisionPath Consulting, says: "The leaders in the BI arena are companies that have had the vision and will to exploit...
Provided by DecisionPath Consulting
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White Papers
BPM Case Study; WebSphere Lombardi Edition discovered $2 Million per quarter in savings.
Dec 2010
This large computer manufacturer is one of the world's leading computer systems companies. They design, build and customize products and services to satisfy a range of customer requirements. Their...
Provided by IBM
-
Webcasts
Anatomy of a Lousy Pitch: The 6 Worst Presentation Habits and How You Can Avoid Them
Feb 2010
Join us February 9 to hear Wackel reveal the 6 worst presentation habits that put barriers between you and your listener. You'll also learn unique and proven methods for conquering these habits so...
Provided by Citrix Online
-
White Papers
Assembling a Next Generation Enterprise Web Infrastructure with Drupal and Acquia
Aug 2011
Once thought of as a content distribution channel, the web is now about social content experiences: the rich, interactive experiences that can be created from a blend of media types shared by...
Provided by Acquia
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White Papers
HD Video Communications Special Report - Top 10 Questions to Ask Before Purchasing Video Conferencing
Aug 2011
Today's smart businesses are looking for ways to improve productivity and efficiency, making the most of the resources they have. In theory, video conferencing has always offered this promise....
Provided by LifeSize Communications
-
White Papers
Social CRM Comes of Age
Jan 2009
Since 2003, the impact of the social communications makeover has shifted ownership of the customer/company relationship to control in the hands of the customer - which changes how businesses must...
Provided by Oracle
-
White Papers
Create Enduring Customer Relationships
Jan 2009
In today's environment, customers are spending less yet competition is more intense than ever. Loyalty initiatives must evolve beyond traditional reward programs to become a strategic part of the...
Provided by Oracle
-
White Papers
Working the Way Salespeople Work
Jan 2009
Today's economy is forcing salespeople to do more with fewer resources. And there is always an opportunity for technology to better meet the specific needs of salespeople on the front lines with...
Provided by Oracle
-
White Papers
Differentiate Your Company with Complete CRM
Jan 2009
This white paper will expand on what Oracle defines as Complete CRM - how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take...
Provided by Oracle
-
White Papers
How Do You Evaluate Which On-Demand CRM Solution Is Right for You?
Oct 2010
The three main drivers of SaaS adoption—low initial cost of ownership, speed of deployment, and low internal IT resource profile—make SaaS solutions attractive at any time, but even more so in...
Provided by Oracle
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White Papers
Empowerment as a Growth Strategy
Jan 2009
There is a strong technology element to employee empowerment. All levels of management and customer-facing employees need to be empowered to serve the company on one hand, and the customer on the...
Provided by Oracle
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White Papers
The Most Effective Marketing Strategies Revealed
May 2009
Marketing strategies are important elements in the business development. Any business entrepreneur-big or small should not undervalue the task of selling the business because it serves as a...
Provided by Article Slide
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White Papers
Marketing Strategies You Can Use
Jun 2009
If you are an owner of a marketing company, you should definitely have some marketing strategies ready. The customers that give you marketing projects should be satisfied with your strategies....
Provided by Article Slide
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White Papers
Using Semantic Analysis to Classify Search Engine Spam
Jan 2009
Due to the similarities between spam and non-spam their original semantic analyzers are not an effective method to classify spam content. Since spam and non-spam documents are so similar, it is...
Provided by Stanford University
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White Papers
The Secrets Behind Engaging, Empowering White Papers
Jul 2009
White papers are long. They're in-depth. They take time to write. And marketing tradition says they're one of the most powerful tools you can employ for lead generation, thought leadership, and...
Provided by Wayfarer Writing
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White Papers
Market Driving Organizations
Jan 2009
This paper approaches the scientific micromarketing opportunity through initially posing the following questions provided in this paper that in all likelihood would present themselves to the...
Provided by Sentrana
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White Papers
Mobile Marketing - A Global Industry Survey
Feb 2009
The emergence of online marketing and more recently of mobile marketing are beginning to affect industry attitudes towards new media, both in terms of their effectiveness and ability to combine...
Provided by Netsize
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White Papers
The Store: The Last Mile in Delivering Customer-Centricity
Jul 2009
Learn how leading retailers are anticipating and responding to consumer demand where the rubber meets the road: inside the store. In today's competitive business climate, the moment of truth for...
Provided by Oracle
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White Papers
Agency Management System: Integrated Operations & Planning Solution For Marketing-Creative Agency
Jul 2009
Marketing Resource Management (MRM) is a process of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and...
Provided by brandchannel
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White Papers
Increasing Response With 1:1 Campaigns
Mar 2009
The essence of one to one marketing campaigns is relationship marketing. One to one marketing campaigns are a potent tool to enhance lead generation, increase product usage and promote brand...
Provided by L2
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White Papers
Examining Social Media Strategy And Architecture
Jul 2009
Social Media has created a paradigm shift from a "One-tomany" broadcast model to a "Many-to-many" conversational model of customer interaction and this shift necessitates a change in how...
Provided by Slalom Consulting
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White PapersFundamental Principles of Network Security
Read this white paper to discover the secrets to maintaining security at your organization. The more you know the safer you'll be.
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Fundamental Principles of Network Security
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Key eDiscovery Issues to Consider in 2011
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Impact of Hot and Cold Aisle Containment on Data Center Temperature and Efficiency
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