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international marketing
(67 results)-
Live Webcast: 3 Simple Steps to Better Patch Security
For better patch security, you'll need to take some precautions and know how to react when the time comes. For help with that, check out this live webcast from TechRepublic.
Sponsored by Sophos Date: Mon, 23 Jan 2012 00:00:00 -0800
-
Downloads
Ten Reasons to Establish Your UK Business Presence in North England
Mar 2006
If you have an eye toward expanding or relocating your business to the United Kingdom, you need to know about the special advantages that North England offers in terms of its workforce, tax...
Provided by North of England Inward Investment Agency
-
White Papers
2005 Fuel Cell Industry Survey: A Survey of 2004 Financial Results of Public Fuel Cell Companies
Mar 2006
Published annually, this survey provides the industry and the public with a perspective on the financial performance and activities of publicly traded companies in the fuel cell sector. The PwC...
Provided by Leading Edge British Columbia
-
White Papers
Why Winning The Wallets Of China's Consumers Is Harder Than You Think
Dec 2007
Although they often behave like the new global citizens, China's modern consumers have many unique traits that aren't immediately obvious to marketers. New research into buying habits and brand...
Provided by Accenture
-
White Papers
Emphasizing Foreign Language Use To International Marketing Students: A Situational Exercise That Mimics Real-World Challenges
Jan 2008
An international marketing exercise consists of students orally providing an introduction in a chosen foreign language of what they, as potential salespeople, might say to a client in that...
Provided by Boise State University
-
White Papers
Global Market Integration: An Alternative Measure And Its Application
Jan 2009
Many previous studies of international markets have attempted to measure integration by correlations among broad stock market indexes. Yet such correlations have been found to poorly mimic other...
Provided by University of California, Los Angeles (Anderson)
-
White Papers
How To Get Information For Next To Nothing
Jul 2009
There is no point reinventing a wheel and there are many metaphorical wheels available to the market researcher. The expert desk researcher can quickly and inexpensively dig out data from a wide...
Provided by B2B International
-
White Papers
Marketing Strategies In A Recession
Aug 2009
This white paper takes the form of a synopsis to a Marketing Strategy Survey which was conducted in February 2009, a time when companies around the world were assumed to be feeling the effects of...
Provided by B2B International
-
White Papers
International Marketing Research: A Global Project Management Perspective
Feb 2007
As organizations continue to pursue more global strategies, the need to be able to understand consumers in far away places is increasing. Marketing research is the primary mechanism through which...
Provided by Indiana University
-
White Papers
Faar Fact International Marketing
Oct 2009
Successful marketing leads to sales. Your company likely has a domestic marketing plan in place already. However, before selling products or services abroad, it is essential to develop an...
Provided by Virginia Economic Development Partnership International Trade
-
White Papers
Culture Study In International Marketing: A Critical Review And Suggestions For Future Research
Apr 2008
The purpose of this paper is to present a critical review of culture study streams in international marketing and offer suggestions for future development. A comprehensive review of earlier and...
Provided by Emerald Group Publishing
-
White Papers
International Marketing And Freer Trade Among Nations
Dec 2008
This paper discusses international marketing's role in increased global trade. The purpose of marketing, of course, is to increase sales of goods and services. International marketing continues to...
Provided by EuroJournals
-
Webcasts
The Benefit Of Big
Feb 2008
Set your business model sites to large. Think globally, use multiple languages, and build your software products to be scalable. Not only will this improve your own company's growth, says Google...
Provided by Stanford University
-
White Papers
Gearing Up for International Markets
Jul 2006
Today, Canada's businesses export over $400 billion in products annually to about 200 countries, ranking Canada first among industrialized nations for export volume as a percentage of Gross...
Provided by Business Development Bank of Canada
-
White Papers
Government Strategies For Market Involvement In Road Infrastructure Planning: An International Overview
Oct 2009
This paper aims to provide an overview of these changes in infrastructure planning in the United States of America, the United Kingdom and the Netherlands. This paper argues that the approaches...
Provided by University of Groningen
-
White Papers
Determinants Of International Advertising Agencies Entry Taiwan Market
Jan 2009
This paper measured the range difference between established time and entering Taiwan market time, cultural differences, five years average growth rate of GDP per capita, five years average growth...
Provided by National Sun Yat-Sen University
-
White Papers
10 Steps to Successful Exporting - Part 2: Marketing Strategies for Successful International Marketing
Aug 2006
International marketing is not the same as domestic marketing. Those who ignore this fact do so at their own peril. As successful as one may be at reaching the Canadian customers or clients, one...
Provided by New York Times Company
-
White Papers
10 Ways to Create a Global Online Brand: How to Develop a Successful Multilingual Website Strategy
May 2006
Companies are realising that, ultimately, it is the structure, empowerment and collaboration within a global Web implementation that enables them to achieve their business goals. The challenge is...
Provided by LB Icon
-
White Papers
Concentration Levels In The U.S. Advertising And Marketing Services Industry: Myth Vs. Reality
Sep 2008
This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions...
Provided by Harvard Business School
-
White Papers
What Makes The Bonding Stick? A Natural Experiment Involving The Supreme Court And Cross-Listed Firms
Jan 2011
Using a natural experiment to overcome the empirical challenges facing the debate over the bonding hypothesis, the authors analyze markets' reaction to a sudden radical change in the world of...
Provided by Harvard Business School
-
White Papers
Multinational Firms, Labor Market Discrimination, And The Capture Of Competitive Advantage By Exploiting The Social Divide
Jan 2011
The organizational theory of the multinational firm holds that foreignness is a liability, and specifically that lack of embeddedness in host-country social networks is a source of competitive...
Provided by Harvard Business School
-
White Papers
Scenario Of Glocal Marketing As An Answer To The Market Globalization And Localization. Part I: Strategy Scenario And Market
Feb 2007
In this paper the authors present the process of glocalization as a specific subject and as strategic integration of the traditional global and local marketing. Too many local products have a...
Provided by Vilniaus Universiteto Leidykla
-
White Papers
Scenario Of Glocal Marketing And Glocal Marketing As An Answer To The Globalization And Localization: Action On Glocal Market And Marketing Strategy
Mar 2009
The glocalization allows the enterprise, which has no global products to give answer to the global market, and the enterprise, which has global products and accepts to adapt them to the local...
Provided by Vilniaus Universiteto Leidykla
-
White Papers
Importance Of The Product Country-Of-Origin Factor On Purchasing Process In The Context Of Globalization
Apr 2009
Globalization is raising the country-of-origin importance question in the new light. It seems that the importance of country-of-origin (COO) factor has to go down, since both manufacturing and...
Provided by Vilnius University
-
White Papers
Taxation And International Migration Of Superstars: Evidence From The European Football Market
Nov 2010
This paper analyzes the effects of top earnings tax rates on the international migration of top football players in Europe. The authors construct a panel data set of top earnings tax rates,...
Provided by National Bureau of Economic Research
-
White Papers
U.S. Foreign-Exchange-Market Intervention During The Volcker-Greenspan Era
Sep 2010
The Federal Reserve abandoned foreign-exchange-market intervention because it conflicted with the System's commitment to price stability. By the early 1980s, economists generally concluded that,...
Provided by National Bureau of Economic Research
-
Podcasts
Marriott International: Web Services - Summary
Mar 2007
To realize the full potential for growth and get its website ready for expanding Marriott's vision for self-service and web marketing, Marriott teamed with Accenture to move their entire website...
Provided by Accenture
-
White Papers
Virtual Borders: Online Nominal Rigidities And International Market Segmentation
Jan 2010
The authors study a dataset of online book prices for a number of US and Canadian retailers. They believe their dataset is well suited to this task for a number of reasons: data for multiple...
Provided by National Bureau of Economic Research
-
White Papers
Production In General Equilibrium With Incomplete Markets
Mar 2009
Short and long run production is introduced in a two period general equilibrium model with incomplete markets, where firms are profit maximizes. They maximize profits in the long run, which imply...
Provided by University of York
-
White Papers
Endogenous Market Structure And Foreign Market Entry
Nov 2009
Models dealing with cross-border acquisitions versus greenfield investment usually assume that the entry of a foreign firm into a market has effects on the outputs of all domestic firms in that...
Provided by National Bureau of Economic Research
-
Webcasts
Business Answers: Most Effective Marketing & Going Global
Mar 2011
Alfred Edmond, multimedia editor-at-large for Black Enterprise, and Cameron Johnson, a serial entrepreneur and author, answer viewer questions about the most effective forms of marketing and...
Provided by American Express Company
-
White Papers
Network Marketers: Pros Or Cons?
Apr 2007
Network marketing adheres to a fundamental tenet: Lotions, potions and a slew of other products can be better sold face-to-face, without stores or middlemen. Network marketers sold door to door...
Provided by Microsoft
-
White Papers
Networks And Buyer Behaviour At The Base Of The Pyramid (BOP)
Aug 2008
Networks traditionally have been studied in the context of areas such as industrial marketing in developed country markets and economics and sociology (focusing on livelihoods) in developing...
Provided by University of Western Sydney
-
White Papers
Cooperative And Competitive Relationship Strategies In Supply Chains: Evidence From Russian Market
Aug 2008
Supply Chain Management (SCM) - is one of the most popular and rapidly developing concepts in the field of strategic management, marketing and logistics in past decade. It was conceptualized as...
Provided by IMP Group
-
White Papers
Interaction Perspectives Of Individuals And Destination Marketing Organizations In The Tourism Network Of Australia
Aug 2008
This paper seeks to assess the nature, perspectives and characteristics of interactions in the tourism network in Australia. The pattern of interactions between network participants is crucial in...
Provided by Deakin University
-
White Papers
The Role Of Trust, Adaptation And Dependence In Chinese Business Relationships: The Case Of A Multinational Pharmaceutical
Aug 2008
The reduction in trade barriers and increased opportunities to trade in the world's most populous country has resulted in profound interest in the Chinese market. Although there is potential to...
Provided by IMP Group
-
White Papers
Business Networks And Retail Internationalization: A Case Analysis In The Fashion Industry
Sep 2009
The aim of the paper is to propose some evidence on the relationship between business networks and retail internationalization. Specific aim of the paper is to investigate to what extent business...
Provided by Universita Degli Studi di Perugia
-
White Papers
Italian Small And Medium Enterprises In China. Relationships And Cultural Distances Throughout The Supply Chain
Aug 2010
Small and Medium Enterprises (SMEs) that wish to penetrate foreign markets, need to find resources and competences that a single company cannot control alone (Harold et al., 2000). For this...
Provided by University of Milano - Bicocca
-
White Papers
Comparative Inquiry Into The Axiom Of Business Relationship Management: Insights From Japanese And Australian Manufacturers
Aug 2010
The Industrial Marketing and Purchasing (IMP) Group researchers have generated rich account of an evolution of business relationship and a co-evolution of organisations through the relationship....
Provided by Curtin University of Technology
-
White Papers
Agents Of Globality: The Role Of Cultural Intermediaries In The Wine Markets Of Japan And Singapore
Aug 2010
Wine serves as a significant marker of societal, and market change in societies which are not traditionally wine drinking. Thus, there is an opportunity to look at those individuals who serve to...
Provided by Carleton University
-
White Papers
Connecting Temporal And Spatial Dimensions In Business Practice - With Application To Globalization Of Markets
Aug 2010
The purpose of the paper is to develop a conceptual framework for analysis of time/space configurations in a business practice perspective on network dynamics. The authors regard business practice...
Provided by Stockholm School of Economics
-
White Papers
To Segment Or Not To Segment Markets? A Note On The Profitability Of Market Segmentation For An International Oligopoly
May 2010
Recent research on endogenous market segmentation finds that a monopoly's expected profit under perfectly segmented markets increases (relative to its profits under perfectly integrated markets)...
Provided by Lund University
-
White Papers
International Portfolio Diversification And Market Linkages In The Presence Of Regime-Switching Volatility
Jun 2006
The authors examine if the benefits of international portfolio diversification are robust to time-varying asset return volatility. Since diversified portfolios are subject to common cross-country...
Provided by Trinity College Dublin
-
White Papers
Volatility And Expected Returns Around The World
Sep 2006
The authors investigate how the stochastic local (global) market volatility is priced in the cross section of individual stock (country market portfolio) expected returns in the global market...
Provided by Hong Kong University of Science and Technology
-
White Papers
Empirical Analysis Of Herding Behavior In Global Markets: Evidence From Industry Stock Returns
Dec 2007
This paper examines investors' herding behavior in an international setting. Using different measures of the cross-sectional dispersions of industry stock returns, the authors find supportive...
Provided by Drexel University
-
White Papers
How Asymmetric Is U.S. Stock Market Volatility?
Nov 2007
This paper explores the asymmetry that is the difference in the volatility response to positive and negative return shocks, in the volatility predictions of asymmetric time series models, implied...
Provided by University of Oklahoma
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White Papers
Pricing Of The Currency Risk In Stock Markets: Evidence From Finland And Sweden 1970-2005
Apr 2008
In this paper, the authors investigate whether global, local and currency risks are priced in two Nordic stock markets using conditional international asset pricing models. They take the view of...
Provided by Bank of Finland
-
White Papers
Transformed Telcos Can Build Businesses as Other Enterprises Face Transformation
Jul 2011
Telecoms operators often don't realize how admired they are in other industries for how well they have transformed their sector. They have huge potential selling those services to enterprises that...
Provided by SAP
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White Papers
The Impact Of Real Options On Corporate Cash Holdings
Jan 2007
Global cash and near-cash balances are at record levels and continue to grow topping $2.7 trillion for all NYSE and DASDAQ listed companies and growing at 24% annually (Petit et al., 2005). This...
Provided by California Polytechnic State University
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White Papers
Private Information, Bid-Ask Spreads And Return Volatility In The Foreign Exchange Market
Jun 2007
Trading volume and order flow have both been closely associated with informed trader activity in the market microstructure literature. Using theory that explains regular intraday patterns in...
Provided by University of Southampton
-
White Papers
The Price-Setting Behavior Of Banks: An Analysis Of Open-End Leverage Certificates On The German Market
Jan 2007
In many countries since the mid-nineties, exchange-traded Innovative Financial Products (IFPs), such as equity-linked bonds and leverage products, have become increasingly important in the retail...
Provided by Catholic University of Eichstatt-Ingolstadt
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White Papers
A Two-Stage Non Discretionary Trading Suspension Mechanism: Effects On Market Quality
Apr 2007
This paper investigates the intraday effects on market quality of a unique trading suspension mechanism in place at the Italian stock market (Borsa Italiana) in case of price limit hit....
Provided by Università Cattolica del Sacro Cuore
-
White Papers
Multi Market Trading And Liquidity In Japan
Jan 2007
The authors study multi-market trading and liquidity on the Tokyo Stock Exchange (TSE) and the Osaka Stock Exchange (OSE) in Japan. Both markets are pure order driven markets, where buy and sell...
Provided by University of Sydney
-
White Papers
The Performance And Persistence Of Exchange-Traded Funds: Evidence For iShares MSCI Country-Specific ETFs
Jan 2007
The aim of this paper is to investigate the performance and persistence of 20 iShares MSCI country-specific Exchange-Traded Funds (ETFs) in comparison with S&P 500 index over the period July 2001...
Provided by University of Greenwich
-
White Papers
Do Foreigners Facilitate Information Transmission?
Nov 2006
Using the degree of accessibility in emerging markets, or investibility, as a proxy to measure the severity of the market frictions affecting a stock in local markets, the authors assess whether...
Provided by University of North Carolina
-
White Papers
Decomposing The Behavior Of Foreign Portfolio Investors: Evidence From China And India
Sep 2007
There is an ongoing debate over the role that equity markets play in determining and influencing international equity flows. This paper describes the large portfolio equity flows into China and...
Provided by University of Northern Colorado
-
White Papers
The BRIC Impact In Global Financial Markets: A Quantitative Analysis
Jan 2007
The term BRIC, referring to the combination of Brazil, Russia, India, and China, was invested by the Goldman Sachs and has then been widely used in marketing. It illustrates the point that these...
Provided by University of Texas
-
White Papers
Trading Behavior And Performance Of Foreigners, Local Institutions, And Individual Investors: Evidence From The Korean Stock Market
Jan 2007
The authors examine the trading behavior and portfolio performance of foreigners, local institutions, and individual investors in the Korean stock market. They find that foreigners tend to buy...
Provided by Bowling Green State University
-
White Papers
Are The U.S. Stock Market And Credit Default Swap Market Related?
Jan 2007
The authors study the market-wide relations between the U.S. stock market and the Credit Default Swap (CDS) market for the period of 2001-2005. The results indicate that the lead-lag relationship...
Provided by University of Missouri
-
White Papers
Alternative Methods Of Convergence Toward U.S. Market And Legal Regulations: Cross-Listing Vs. Merging With U.S. Bidders
Jun 2007
Non-U.S. firms have two options to converge toward U.S. capital market and legal regulations - to cross-list in the U.S. or to agree to be acquired by a U.S. bidder. The authors show that...
Provided by University of Arkansas
-
White Papers
International Variations In Transparency And Capital Structure: Evidence From European Firms
Aug 2006
This paper documents the impact of international transparency regimes on corporate capital structures in fourteen European countries. After controlling for relevant firm, industry, and national...
Provided by University of Akron
-
White Papers
Marketing Of Project Management In An Oil-Rich Developing Country
Sep 2008
For over five years, the authors have been marketing, implementing, and conducting training on project management software packages in Nigeria, a major oil producing country. Opportunities should...
Provided by PM World Today
-
White Papers
Is Market Orientation Driving Relational Capabilities Development? The Case Of Russian Industrial Firms
Sep 2009
The paper investigates the role of market orientation as a driver of the development of relational capabilities in Russian firms. The paper tests the role of market orientation not only as a...
Provided by Lancaster University
-
White Papers
Connecting Temporal And Spatial Dimensions In Business Practice - With Application To Globalization Of Markets
Aug 2010
The purpose of the paper is to develop a conceptual framework for analysis of time/space configurations in a business practice perspective on network dynamics. The authors regard business practice...
Provided by Stockholm School of Economics
-
White Papers
Agents Of Globality: The Role Of Cultural Intermediaries In The Wine Markets Of Japan And Singapore
Aug 2010
Wine serves as a significant marker of societal, and market change in societies which are not traditionally wine drinking. Thus, there is an opportunity to look at those individuals who serve to...
Provided by Carleton University
-
White Papers
Comparative Inquiry Into The Axiom Of Business Relationship Management: Insights From Japanese And Australian Manufacturers
Aug 2010
The Industrial Marketing and Purchasing (IMP) Group researchers have generated rich account of an evolution of business relationship and a co-evolution of organisations through the relationship....
Provided by Curtin University of Technology
-
White Papers
Italian Small And Medium Enterprises In China. Relationships And Cultural Distances Throughout The Supply Chain
Aug 2010
Small and Medium Enterprises (SMEs) that wish to penetrate foreign markets, need to find resources and competences that a single company cannot control alone (Harold et al., 2000). For this...
Provided by University of Milano - Bicocca
-
White Papers
Business Networks And Retail Internationalization: A Case Analysis In The Fashion Industry
Sep 2009
The aim of the paper is to propose some evidence on the relationship between business networks and retail internationalization. Specific aim of the paper is to investigate to what extent business...
Provided by Universita Degli Studi di Perugia
-
White Papers
The Role Of Trust, Adaptation And Dependence In Chinese Business Relationships: The Case Of A Multinational Pharmaceutical
Aug 2008
The reduction in trade barriers and increased opportunities to trade in the world's most populous country has resulted in profound interest in the Chinese market. Although there is potential to...
Provided by IMP Group
-
White Papers
Interaction Perspectives Of Individuals And Destination Marketing Organizations In The Tourism Network Of Australia
Aug 2008
This paper seeks to assess the nature, perspectives and characteristics of interactions in the tourism network in Australia. The pattern of interactions between network participants is crucial in...
Provided by Deakin University
-
White Papers
Cooperative And Competitive Relationship Strategies In Supply Chains: Evidence From Russian Market
Aug 2008
Supply Chain Management (SCM) - is one of the most popular and rapidly developing concepts in the field of strategic management, marketing and logistics in past decade. It was conceptualized as...
Provided by IMP Group
-
White Papers
Networks And Buyer Behaviour At The Base Of The Pyramid (BOP)
Aug 2008
Networks traditionally have been studied in the context of areas such as industrial marketing in developed country markets and economics and sociology (focusing on livelihoods) in developing...
Provided by University of Western Sydney
-
Webcasts
Business Answers: Most Effective Marketing & Going Global
Mar 2011
Alfred Edmond, multimedia editor-at-large for Black Enterprise, and Cameron Johnson, a serial entrepreneur and author, answer viewer questions about the most effective forms of marketing and...
Provided by American Express Company
-
White Papers
Endogenous Market Structure And Foreign Market Entry
Nov 2009
Models dealing with cross-border acquisitions versus greenfield investment usually assume that the entry of a foreign firm into a market has effects on the outputs of all domestic firms in that...
Provided by National Bureau of Economic Research
-
White Papers
Production In General Equilibrium With Incomplete Markets
Mar 2009
Short and long run production is introduced in a two period general equilibrium model with incomplete markets, where firms are profit maximizes. They maximize profits in the long run, which imply...
Provided by University of York
-
White Papers
Virtual Borders: Online Nominal Rigidities And International Market Segmentation
Jan 2010
The authors study a dataset of online book prices for a number of US and Canadian retailers. They believe their dataset is well suited to this task for a number of reasons: data for multiple...
Provided by National Bureau of Economic Research
-
Podcasts
Marriott International: Web Services - Summary
Mar 2007
To realize the full potential for growth and get its website ready for expanding Marriott's vision for self-service and web marketing, Marriott teamed with Accenture to move their entire website...
Provided by Accenture
-
White Papers
U.S. Foreign-Exchange-Market Intervention During The Volcker-Greenspan Era
Sep 2010
The Federal Reserve abandoned foreign-exchange-market intervention because it conflicted with the System's commitment to price stability. By the early 1980s, economists generally concluded that,...
Provided by National Bureau of Economic Research
-
White Papers
Taxation And International Migration Of Superstars: Evidence From The European Football Market
Nov 2010
This paper analyzes the effects of top earnings tax rates on the international migration of top football players in Europe. The authors construct a panel data set of top earnings tax rates,...
Provided by National Bureau of Economic Research
-
White Papers
Importance Of The Product Country-Of-Origin Factor On Purchasing Process In The Context Of Globalization
Apr 2009
Globalization is raising the country-of-origin importance question in the new light. It seems that the importance of country-of-origin (COO) factor has to go down, since both manufacturing and...
Provided by Vilnius University
-
White Papers
Scenario Of Glocal Marketing And Glocal Marketing As An Answer To The Globalization And Localization: Action On Glocal Market And Marketing Strategy
Mar 2009
The glocalization allows the enterprise, which has no global products to give answer to the global market, and the enterprise, which has global products and accepts to adapt them to the local...
Provided by Vilniaus Universiteto Leidykla
-
Downloads
Ten Reasons to Establish Your UK Business Presence in North England
Mar 2006
If you have an eye toward expanding or relocating your business to the United Kingdom, you need to know about the special advantages that North England offers in terms of its workforce, tax...
Provided by North of England Inward Investment Agency
-
White Papers
2005 Fuel Cell Industry Survey: A Survey of 2004 Financial Results of Public Fuel Cell Companies
Mar 2006
Published annually, this survey provides the industry and the public with a perspective on the financial performance and activities of publicly traded companies in the fuel cell sector. The PwC...
Provided by Leading Edge British Columbia
-
White Papers
Why Winning The Wallets Of China's Consumers Is Harder Than You Think
Dec 2007
Although they often behave like the new global citizens, China's modern consumers have many unique traits that aren't immediately obvious to marketers. New research into buying habits and brand...
Provided by Accenture
-
White Papers
Emphasizing Foreign Language Use To International Marketing Students: A Situational Exercise That Mimics Real-World Challenges
Jan 2008
An international marketing exercise consists of students orally providing an introduction in a chosen foreign language of what they, as potential salespeople, might say to a client in that...
Provided by Boise State University
-
White Papers
Global Market Integration: An Alternative Measure And Its Application
Jan 2009
Many previous studies of international markets have attempted to measure integration by correlations among broad stock market indexes. Yet such correlations have been found to poorly mimic other...
Provided by University of California, Los Angeles (Anderson)
-
White Papers
How To Get Information For Next To Nothing
Jul 2009
There is no point reinventing a wheel and there are many metaphorical wheels available to the market researcher. The expert desk researcher can quickly and inexpensively dig out data from a wide...
Provided by B2B International
-
White Papers
Marketing Strategies In A Recession
Aug 2009
This white paper takes the form of a synopsis to a Marketing Strategy Survey which was conducted in February 2009, a time when companies around the world were assumed to be feeling the effects of...
Provided by B2B International
-
White Papers
International Marketing Research: A Global Project Management Perspective
Feb 2007
As organizations continue to pursue more global strategies, the need to be able to understand consumers in far away places is increasing. Marketing research is the primary mechanism through which...
Provided by Indiana University
-
White Papers
Faar Fact International Marketing
Oct 2009
Successful marketing leads to sales. Your company likely has a domestic marketing plan in place already. However, before selling products or services abroad, it is essential to develop an...
Provided by Virginia Economic Development Partnership International Trade
-
White Papers
Culture Study In International Marketing: A Critical Review And Suggestions For Future Research
Apr 2008
The purpose of this paper is to present a critical review of culture study streams in international marketing and offer suggestions for future development. A comprehensive review of earlier and...
Provided by Emerald Group Publishing
-
White Papers
International Marketing And Freer Trade Among Nations
Dec 2008
This paper discusses international marketing's role in increased global trade. The purpose of marketing, of course, is to increase sales of goods and services. International marketing continues to...
Provided by EuroJournals
-
Webcasts
The Benefit Of Big
Feb 2008
Set your business model sites to large. Think globally, use multiple languages, and build your software products to be scalable. Not only will this improve your own company's growth, says Google...
Provided by Stanford University
-
White Papers
Gearing Up for International Markets
Jul 2006
Today, Canada's businesses export over $400 billion in products annually to about 200 countries, ranking Canada first among industrialized nations for export volume as a percentage of Gross...
Provided by Business Development Bank of Canada
-
White Papers
Government Strategies For Market Involvement In Road Infrastructure Planning: An International Overview
Oct 2009
This paper aims to provide an overview of these changes in infrastructure planning in the United States of America, the United Kingdom and the Netherlands. This paper argues that the approaches...
Provided by University of Groningen
-
White Papers
Determinants Of International Advertising Agencies Entry Taiwan Market
Jan 2009
This paper measured the range difference between established time and entering Taiwan market time, cultural differences, five years average growth rate of GDP per capita, five years average growth...
Provided by National Sun Yat-Sen University
-
White Papers
10 Steps to Successful Exporting - Part 2: Marketing Strategies for Successful International Marketing
Aug 2006
International marketing is not the same as domestic marketing. Those who ignore this fact do so at their own peril. As successful as one may be at reaching the Canadian customers or clients, one...
Provided by New York Times Company
-
White Papers
10 Ways to Create a Global Online Brand: How to Develop a Successful Multilingual Website Strategy
May 2006
Companies are realising that, ultimately, it is the structure, empowerment and collaboration within a global Web implementation that enables them to achieve their business goals. The challenge is...
Provided by LB Icon
-
White Papers
Concentration Levels In The U.S. Advertising And Marketing Services Industry: Myth Vs. Reality
Sep 2008
This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions...
Provided by Harvard Business School
-
White Papers
What Makes The Bonding Stick? A Natural Experiment Involving The Supreme Court And Cross-Listed Firms
Jan 2011
Using a natural experiment to overcome the empirical challenges facing the debate over the bonding hypothesis, the authors analyze markets' reaction to a sudden radical change in the world of...
Provided by Harvard Business School
-
White Papers
Multinational Firms, Labor Market Discrimination, And The Capture Of Competitive Advantage By Exploiting The Social Divide
Jan 2011
The organizational theory of the multinational firm holds that foreignness is a liability, and specifically that lack of embeddedness in host-country social networks is a source of competitive...
Provided by Harvard Business School
-
White Papers
Scenario Of Glocal Marketing As An Answer To The Market Globalization And Localization. Part I: Strategy Scenario And Market
Feb 2007
In this paper the authors present the process of glocalization as a specific subject and as strategic integration of the traditional global and local marketing. Too many local products have a...
Provided by Vilniaus Universiteto Leidykla
-
White Papers
Scenario Of Glocal Marketing And Glocal Marketing As An Answer To The Globalization And Localization: Action On Glocal Market And Marketing Strategy
Mar 2009
The glocalization allows the enterprise, which has no global products to give answer to the global market, and the enterprise, which has global products and accepts to adapt them to the local...
Provided by Vilniaus Universiteto Leidykla
-
White Papers
Importance Of The Product Country-Of-Origin Factor On Purchasing Process In The Context Of Globalization
Apr 2009
Globalization is raising the country-of-origin importance question in the new light. It seems that the importance of country-of-origin (COO) factor has to go down, since both manufacturing and...
Provided by Vilnius University
-
White Papers
Taxation And International Migration Of Superstars: Evidence From The European Football Market
Nov 2010
This paper analyzes the effects of top earnings tax rates on the international migration of top football players in Europe. The authors construct a panel data set of top earnings tax rates,...
Provided by National Bureau of Economic Research
-
White Papers
U.S. Foreign-Exchange-Market Intervention During The Volcker-Greenspan Era
Sep 2010
The Federal Reserve abandoned foreign-exchange-market intervention because it conflicted with the System's commitment to price stability. By the early 1980s, economists generally concluded that,...
Provided by National Bureau of Economic Research
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Podcasts
Marriott International: Web Services - Summary
Mar 2007
To realize the full potential for growth and get its website ready for expanding Marriott's vision for self-service and web marketing, Marriott teamed with Accenture to move their entire website...
Provided by Accenture
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White Papers
Virtual Borders: Online Nominal Rigidities And International Market Segmentation
Jan 2010
The authors study a dataset of online book prices for a number of US and Canadian retailers. They believe their dataset is well suited to this task for a number of reasons: data for multiple...
Provided by National Bureau of Economic Research
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White Papers
Production In General Equilibrium With Incomplete Markets
Mar 2009
Short and long run production is introduced in a two period general equilibrium model with incomplete markets, where firms are profit maximizes. They maximize profits in the long run, which imply...
Provided by University of York
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White Papers
Endogenous Market Structure And Foreign Market Entry
Nov 2009
Models dealing with cross-border acquisitions versus greenfield investment usually assume that the entry of a foreign firm into a market has effects on the outputs of all domestic firms in that...
Provided by National Bureau of Economic Research
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Webcasts
Business Answers: Most Effective Marketing & Going Global
Mar 2011
Alfred Edmond, multimedia editor-at-large for Black Enterprise, and Cameron Johnson, a serial entrepreneur and author, answer viewer questions about the most effective forms of marketing and...
Provided by American Express Company
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White Papers
Network Marketers: Pros Or Cons?
Apr 2007
Network marketing adheres to a fundamental tenet: Lotions, potions and a slew of other products can be better sold face-to-face, without stores or middlemen. Network marketers sold door to door...
Provided by Microsoft
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White Papers
Networks And Buyer Behaviour At The Base Of The Pyramid (BOP)
Aug 2008
Networks traditionally have been studied in the context of areas such as industrial marketing in developed country markets and economics and sociology (focusing on livelihoods) in developing...
Provided by University of Western Sydney
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White Papers
Cooperative And Competitive Relationship Strategies In Supply Chains: Evidence From Russian Market
Aug 2008
Supply Chain Management (SCM) - is one of the most popular and rapidly developing concepts in the field of strategic management, marketing and logistics in past decade. It was conceptualized as...
Provided by IMP Group
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White Papers
Interaction Perspectives Of Individuals And Destination Marketing Organizations In The Tourism Network Of Australia
Aug 2008
This paper seeks to assess the nature, perspectives and characteristics of interactions in the tourism network in Australia. The pattern of interactions between network participants is crucial in...
Provided by Deakin University
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White Papers
The Role Of Trust, Adaptation And Dependence In Chinese Business Relationships: The Case Of A Multinational Pharmaceutical
Aug 2008
The reduction in trade barriers and increased opportunities to trade in the world's most populous country has resulted in profound interest in the Chinese market. Although there is potential to...
Provided by IMP Group
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White Papers
Business Networks And Retail Internationalization: A Case Analysis In The Fashion Industry
Sep 2009
The aim of the paper is to propose some evidence on the relationship between business networks and retail internationalization. Specific aim of the paper is to investigate to what extent business...
Provided by Universita Degli Studi di Perugia
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White Papers
Italian Small And Medium Enterprises In China. Relationships And Cultural Distances Throughout The Supply Chain
Aug 2010
Small and Medium Enterprises (SMEs) that wish to penetrate foreign markets, need to find resources and competences that a single company cannot control alone (Harold et al., 2000). For this...
Provided by University of Milano - Bicocca
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White Papers
Comparative Inquiry Into The Axiom Of Business Relationship Management: Insights From Japanese And Australian Manufacturers
Aug 2010
The Industrial Marketing and Purchasing (IMP) Group researchers have generated rich account of an evolution of business relationship and a co-evolution of organisations through the relationship....
Provided by Curtin University of Technology
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White Papers
Agents Of Globality: The Role Of Cultural Intermediaries In The Wine Markets Of Japan And Singapore
Aug 2010
Wine serves as a significant marker of societal, and market change in societies which are not traditionally wine drinking. Thus, there is an opportunity to look at those individuals who serve to...
Provided by Carleton University
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White Papers
Connecting Temporal And Spatial Dimensions In Business Practice - With Application To Globalization Of Markets
Aug 2010
The purpose of the paper is to develop a conceptual framework for analysis of time/space configurations in a business practice perspective on network dynamics. The authors regard business practice...
Provided by Stockholm School of Economics
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