MarktSelect Delivers Marketing Value for Money
MarktSelect, located in the Netherlands, is a Business-to-Business direct marketing specialist and offers a wide range of services including target definition, mail address cleaning and the execution of mail and telemarketing campaigns. MarktSelect uses LANSA for its browser-based outbound marketing system, which is also offered as an ASP service. Another LANSA-based Web service, called U-Select, MarktSelect's first Internet project, allows customers to configure and purchase a sales target group by specifying sophisticated selection criteria over an online address database. It clearly proved that LANSA is effective in building integrated and complex applications in a short time. The second big LANSA project was the re-development of the core application for MarktSelect's outbound marketing call center. One of the major advantages of the new system is its flexibility and speed. LANSA has not only improved the efficiency in the sales and marketing area, but also in the IT (Information Technology) department. Program maintenance is easy with LANSA, and the Web solution requires only a thin browser client on the PC. Operators and supervisors don't need heavy PC (Personal Computer) equipment and thus there is significant hardware savings. Easy-to-learn features also make it very adaptable for new programmers. Thus, LANSA gives a competitive advantage as it allows to focus on the business requirements, rather than technology.