MASkargo Achieves High Performance Using An Integrated Information Management Platform

MASkargo is the air freight unit of national carrier Malaysia Airlines (MAS) and is one of the company's main profit centers. A leading global player in airfreight, MASkargo operates six dedicated Boeing 747 freighters and carries loads in the bellies of MAS passenger jets. MASkargo understood that with the level of competition in the global airfreight market increasing, it needed to dramatically enhance its customer experience. This involved sharing information with customers to allow them to track their shipments at every stage of the journey. This would require a seamless flow of information and data from the booking of cargo to final delivery and would radically enhance the customer experience.