Masterlease Strengthens Customer Relationship Management Capabilities to Enhance Selling Power

Masterlease N.V. wanted to deploy a customer relationship management solution that enables a unified customer view across the entire organization and allows the flexibility to meet regulatory requirements that vary by country and gain a better understanding of current and future sales opportunities by enabling the company to track purchasing and sales nationally and internationally. The challenge was to measure the cost and business benefits involved in converting a prospect into a customer to drive down costs and improve future outreach and eliminate data silos and enhance access to client information for authorized staff across the company. Masterlease N.V. implemented Oracle CRM On Demand with adapted functionalities tailored to each country, and to the internal sales process.