Maturing Your Demand Management Practices

In this paper, Susan Cramm, executive coach and founder of Valuedance, explains how effective demand management is a key factor in a CIO's success - providing the information and capabilities to:

• Understand IT costs
• Evaluate potential investments
• Convert IT-enabled investments into business results

Cramm outlines the four stages of demand management maturity, highlighting the benefits organizations can realize at each stage. She also describes the current stage of maturity most organizations are in and the steps needed to mature an organization's demand management best practices.