Maximize customer insight to achieve your goals

EFM is a system for centralizing the collection, management, and use of feedback throughout your organization. It enables you to fully engage with people through targeted feedback programs or by asking questions during naturally occurring interactions. Through EFM, you can deliver insights to guide planning and improve processes.

This paper defines EFM and details the benefits if offers. It then describes several business problems that organizations are already addressing through the use of EFM. It also describes some of the capabilities your organization will want to look for in an EFM system.