Maybe Fine China Really Does Make Food Taste Better

Does food served on a paper plate taste worse than the same food served on china? Does a drink served in a glass taste better than the same drink in a plastic cup? For some of us, the answer is yes, says a University of Michigan researcher. "Although the paper plate and plastic cup may be less aesthetically appealing to a consumer, rationally speaking, the product containers should not affect actual quality or taste of the products within those containers," said Aradhna Krishna, professor of marketing at Michigan's Ross School of Business.