Medici Effect Author Johansson Brings Insights To Kellogg Diversity Initiative

If innovation was a car, diversity would be in the driver's seat, suggested author Frans Johansson. "Diversity drives innovation," Johansson stated emphatically during a May 15 visit to Northwestern University. Johansson discussed the importance of diversity in a competitive global marketplace, where to find diverse perspectives and ideas and how these can increase innovation. Johansson himself serves as a model for how culture and ideas can intermingle: The son of a Swedish father and an African-American and Cherokee mother, he has been fascinated throughout his career by such intersections.