Meeting The Six Human Needs Of Customers

Customers go where they are certain their expectations will be met. When a customer feels certain that your service is predictably fast or friendly, the products will work, or the order will be ready on time, every time, they experience a level of comfort that puts your business at the top of their list. It might seem like a contradiction, but while customers want certainty, they also like variety. A certain amount of uncertainty or mystery adds excitement and adventure to the customer experience.