Mengniu Dairy: Business Process Reengineering & Strategy
Founded in 1999, Mengniu Dairy Co. Ltd. has quickly become a manufacturing and distribution giant for dairy products in China. The company also is the country's No. 1 liquid milk seller, with more than 33 percent of the category's market share by volume. In addition to liquid milk, the company offers a portfolio of more than 100 products, including yogurt, ice cream, milk powder and milk tablets. With Accenture's help, Mengniu Dairy has developed a detailed blueprint for process improvements that will help the company achieve its ambitious goals for growth. Accenture's recommendations, which are currently being carried out by Mengniu, are aimed at helping the dairy giant optimize its cost structure and double its productivity in the coming years.