Microsoft Solution Helps Nielsen Company Track Business More Effectively

Nielsen Media Research, part of the Nielsen Company, is the world's leading provider of television, radio, and print audience measurement and advertising information services. Nielsen Media had more than 30 databases containing information about its customers - but no way to link the information together to provide comprehensive insight into its relationships with its customers. Using Microsoft Dynamics CRM, Nielsen Media Research is gaining a consolidated, comprehensive view of its clients and their information needs.