Mobile Consumers & You: How to Use Mobile to Your Advantage
In the age of the Smartphone, brands and retailers cannot succeed without persuading mobile researchers to purchase their products. But doing so requires a deeper understanding of why potential customers are researching using their phone - and what they want to do next. Tradedoubler's unique study of the commercial behaviour of Smartphone owners in Europe has firmly established the critical importance of mobile research to today's shopping habits. The authors research surveyed 2,000 Smartphone owners in Germany, Sweden, France and the UK and demonstrated that mobile devices have rapidly been given a central role in consumers' regular purchase behavior.